But how to use them to benefit the most? They reveal how satisfied users are, what you can do to improve their experience, etc. Turning collected insights into changes on your website will lead to a better user experience and higher conversion rates.
Similar to other surveys, one of the crucial factors for a successful website satisfaction survey is to use the right website satisfaction survey questions at the right moment.
5 Most Crucial Website Satisfaction Survey Questions
1. Did you accomplish the goal of your visit?
Visitors are only satisfied when they accomplish their goals. The goals can be completely different than yours - your goal is to convert visitors into leads or buyers.
But people who visit your website might be more interested in reading content on your blog or just checking what exactly you offer to be able to compare you against the competition.
Also, don’t forget to ask a follow-up question ‘What are the reasons for your grade?’.
You’ll find out what causes problems and what visitors like the most.Don’t just guess what to do to improve the experience of your visitors. Instead, collect their ideas and consider implementing those popular ones.
4. What do you like the most about visiting our website?
It’s a very similar question to the one from a set of website redesign survey but the difference is important - you ask about the whole experience of visiting your website, not just the website itself.
What is the difference? The website experience is more than just browsing your website - it can be also talking to your support team, the frequency of updates, etc. All factors like those contribute to users’ satisfaction with visiting your website.
TIP: Ask this satisfaction question returning visitors.
5. Are you going to return to our website?
And a follow-up question ‘Why?’.
Satisfied users often want to return to the website - they find it interesting and useful. You can limit targeting to users who did not convert.
If users who exit the website without completing the purchase say they will return it’s less to be worried about. What can be most interesting are the answers of users who answer ‘No’ to the first question. Analyzing them can show you what to change to improve users’ satisfaction.
TIP: Ask this website satisfaction survey question in an exit survey.
Content Rating - Establish if your audience enjoys your content, and what you can do to make it better.
How Did You Hear About Us - Find out where your clients first came from and which channels are worth investing resources in.
Likert Scale - Let your audience rate the different aspects of your business with just one question.
There is no place for sentiment here - as long as it is not an overall customer sentiment that could be measured using surveys. It is one of the most effective methods of collecting customer feedback that helps thousands of companies improve customer satisfaction and boost revenue.
It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.
Start sending surveys today with Survicate's 10-day free trial! When you sign up, you'll get access to all Business plan features and you'll be able to collect up to 25 survey responses.
Head of Content & SEO
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Hi there! As the Head of Content & SEO at Survicate, I'm in charge of planning and executing our content strategy. I make sure that our efforts align with the company's business goals, while always keeping an ear out for our tone of voice. I occasionally write articles for the Survicate blog to share some know-how I am gaining on the go. I'm always excited to hear from our audience and make improvements to our work. So please do not hesitate to reach out to me if you have anything to share!
NET PROMOTER, NPS, AND THE NPS-RELATED EMOTICONS ARE REGISTERED U.S. TRADEMARKS, AND NET PROMOTER SCORE AND NET PROMOTER SYSTEM ARE SERVICE MARKS, OF BAIN & COMPANY, INC., SATMETRIX SYSTEMS, INC. AND FRED REICHHELD.