The questions in your reader interest survey should depend on the nature of your publication. For example, a B2B content marketer needs different information about their audience than a hobby blogger.
Let’s go through a few of the most common examples of reader interest survey questions.
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1. “Overall, how would you rate our content?”
This closed-ended ranking question will reveal the general satisfaction level of your audience. It works well as an icebreaker before you ask more complex open-ended questions. It’s also easy to measure and benchmark.Â
2. “What topics do you like to read about the most?”
This question will let you discover your strongest topics, verify assumptions about your readers' interests, and discover trends and patterns among different reader groups (if you segment your audience). It works the best as a multiple-choice question – the standardized set of answers will make the replies easier to analyze.
3. “What topics would you like to see more of?”
This open-ended question will let your audience share their ideas for new content pieces. It will also let you verify if your content hits the mark. If your audience’s suggestions are vastly different than what you write about, maybe it’s time to rethink your strategy?
4. "Where do you mostly read our content?"
Let your audience choose an answer from a few options relevant to your publication – such as “blog,” “social media page,” “printed paper.”Â
You’ll find out which medium you should devote the most attention to. However, approach this question critically. For example, if you run your survey on your web page, answers such as “website” or “blog” will naturally prevail.
5. "What’s your current position?"
This question is vital for company blog surveys. It’ll let you easily attribute opinions and interests to your most important buyer personas.
If you’re not a business blogger, consider swapping this question with another relevant demographic question – about age, gender, location, marital status, etc.
For more reader interest survey questions, check out the template above!
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