A reader interest survey investigates the satisfaction and engagement levels of your audience.
Whether you work in content marketing, journalism, or just run a private blog, it’s always valuable to know if what you publish resonates with the readers.
Reader interest questionnaires work well as website surveys. They are easy to implement, answer, and analyze. They are also unobtrusive as they catch the readers at their most engaged.
A good survey software will also let you show surveys just on selected pages (such as your most popular articles), whenever and wherever you choose (e.g. in the corner of the screen, once the visitor scrolls down to the bottom).
This is the most basic yet powerful reason for running a reader interest survey.
You’ll find out if your current content appeals to your readers, discover topics that engage them most, and uncover the weakest and strongest points of your publications.
To measure if the readers’ reception of your content improves with time as you implement their feedback, start your reader surveys with a close-ended ranking question, such as “How satisfied are you with our content?”. You’ll be able to calculate a satisfaction score that you can benchmark. Re-run the same reader interest survey regularly and compare your results!
A reader interest survey will add more context to the numerical website data you get from your analytics tools.
Even if your numbers look good, there’s always room for improvement. Perhaps it’s worth asking which topics or content formats your readers would like to see more of? If you turn their suggestions into reality, your next report might look even better.
Let your readers influence the content on your website. This will bring you closer to building an engaged, active reader community. And you’ll sleep soundly knowing you’re publishing precisely what the website visitors want to read.
A reader interest survey is an excellent opportunity to activate your audience and show interest in what they have to say, which might boost their loyalty and satisfaction.
The questions in your reader interest survey should depend on the nature of your publication. For example, a B2B content marketer needs different information about their audience than a hobby blogger.
Let’s go through a few of the most common examples of reader interest survey questions.
1. “Overall, how would you rate our content?”
This closed-ended ranking question will reveal the general satisfaction level of your audience. It works well as an icebreaker before you ask more complex open-ended questions. It’s also easy to measure and benchmark.
2. “What topics do you like to read about the most?”
This question will let you discover your strongest topics, verify assumptions about your readers' interests, and discover trends and patterns among different reader groups (if you segment your audience). It works the best as a multiple-choice question – the standardized set of answers will make the replies easier to analyze.
3. “What topics would you like to see more of?”
This open-ended question will let your audience share their ideas for new content pieces. It will also let you verify if your content hits the mark. If your audience’s suggestions are vastly different than what you write about, maybe it’s time to rethink your strategy?
4. "Where do you mostly read our content?"
Let your audience choose an answer from a few options relevant to your publication – such as “blog,” “social media page,” “printed paper.”
You’ll find out which medium you should devote the most attention to. However, approach this question critically. For example, if you run your survey on your web page, answers such as “website” or “blog” will naturally prevail.
5. "What’s your current position?"
This question is vital for company blog surveys. It’ll let you easily attribute opinions and interests to your most important buyer personas.
If you’re not a business blogger, consider swapping this question with another relevant demographic question – about age, gender, location, marital status, etc.
For more reader interest survey questions, check out the template above!
With Survicate, you can have your survey up and running in just a few clicks. And it’s not just a figure of speech. According to G2, we’re the fastest-to-implement tool in our category!
To start gathering feedback from your readers, click the “Send this survey for free” button above and create your free Survicate account.
You can use the reader interest survey template as-is or edit the questions and design to fit your brand.
Then, choose the distribution channel for your survey. Reader interest surveys work great as website surveys because they let you catch your audience at their most engaged. Thanks to Survicate’s targeting options, you can choose exactly when your survey appears (e.g., once the visitor scrolled down to the bottom of the page) and to which parts of your audience (e.g., recurring visitors only).
Implementing Survicate surveys on your website doesn’t require any coding skills. Do it by adding the Survicate tracking code (automatically via Google Tag Manager, Segment, or WordPress plugin, or by copying and pasting).
Once the answers start coming in, you can access them in your analytics dashboard. You’ll be able to see the response breakdown, spot patterns in the answers to open-ended questions (if you included any), and export the data.
All of that in a free account with no time limit. Take Survicate for a spin now!