The questions in your reader interest survey should depend on the nature of your publication. For example, a B2B content marketer needs different information about their audience than a hobby blogger.
Let’s go through a few of the most common examples of reader interest survey questions.
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1. “Overall, how would you rate our content?”
This closed-ended ranking question will reveal the general satisfaction level of your audience. It works well as an icebreaker before you ask more complex open-ended questions. It’s also easy to measure and benchmark.Â
2. “What topics do you like to read learn more of?”
This question will let you discover your strongest topics, verify assumptions about your readers' interests, and discover trends and patterns among different reader groups (if you segment your audience). It works the best as a multiple-choice question – the standardized set of answers will make the replies easier to analyze
3. "What’s your current position?"
This question is vital for company blog surveys. It’ll let you easily attribute opinions and interests to your most important buyer personas.
If you’re not a business blogger, consider swapping this question with another relevant demographic question – about age, gender, location, marital status, etc.
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For more reader interest survey questions, check out the template above!
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