If you're only beginning to to collect feedback and don't have a clear goal yet, we suggest starting with any of the most popular survey templates. They are labeled as "Most popular" in the template library - feel free to check them out.
For your convenience, we're listing a couple of them below:
1. NPS survey template
The NPS survey template helps you measure your Net Promoter Score showing you how likely to recommend your customers are.
You can use it at any point in time to measure the strength of the relationship you have with your customers (It's called a relational NPS.) or to gauge their readiness to recommend after given transactions ( by measuring a transactional NPS).
NPS surveys are sent monthly, quarterly, bi-annually, or annually. We recommend measuring NPS more often than once a year. But there are no set-in-stone rules regarding the frequency of using the metric.
Following the best practices, though, you shouldn't measure NPS too early in a customer journey. Asking new customers at the very start of it about their readiness to recommend might be perceived as spam.
2. CSAT survey template
CSAT stands for customer satisfaction. The survey measures how happy with your services or product the customers are.
A CSAT survey helps you gauge how satisfied your customers are with your products or services. By asking your customers to rate their satisfaction with specific aspects of their experience, you can identify areas where you're doing well and areas where you need to improve. This valuable feedback can then be used to make strategic business decisions to improve customer satisfaction and retention rates.
A CSAT survey also gives you the opportunity to show your customers that you care about their experience and value their feedback. By reaching out and asking for their opinion, you demonstrate that you are committed to providing the best possible customer experience. This can foster a stronger relationship between your brand and your customers, leading to increased loyalty and advocacy.
Additionally, a CSAT survey can help you identify areas of your business that are working well and deserve recognition. This information can be used to reinforce positive behaviors and help you continue to provide exceptional service.
Survicate's CSAT survey template lets you play with the survey - you can configure it to use a star, emoji, or numerical rating system - whichever will be more appealing to your audience.
3. CES survey template
CES is an acronym for a Customer Effort Score. Survicate's CES survey template helps you gauge how difficult or easy given actions are for your customers.
It's a versatile survey, applicable for a number of scenarios.
- To name a few use cases - CES surveys can help assess:
- How user-friendly a checkout process is.
- How easy to navigate a website is.
- How easy or difficult it is for your customers to use self-help.
- Whether the key features of your app are designed effectively and work as you'd expected, or maybe they lead to user churn.
Start your product research today.
Other great starting-point survey templates are:
For more survey ideas - browse the survey templates library!