An NPS survey template is a ready-to-use format designed to measure customer loyalty and satisfaction. It includes a key question asking customers to rate their likelihood of recommending a brand, product, or service on a 0-10 scale, followed by an open-ended question for additional feedback.
Using an NPS template ensures consistency in data collection and helps track trends over time.
An NPS survey is a simple yet powerful tool for businesses to:
The Net Promoter Score (NPS) is calculated as follows:NPS = % of Promoters - % of Detractors
For example, if 60% of respondents are promoters, 30% are passives, and 10% are detractors, your NPS would be 60 - 10 = 50.
Yes! While a standard NPS survey follows a simple format, you can customize it by:
The standard NPS question asks: "How likely are you to recommend our product/service to a friend or colleague?" on a 0-10 scale. However, you can modify it to fit different contexts, such as:
These variations help tailor the NPS survey template to specific customer interactions and industries.
The ideal frequency depends on your goals and customer interactions:
NPS scores vary by industry, but general NPS benchmarks are:
While NPS measures loyalty, you can complement it with a CSAT (Customer Satisfaction) survey, which focuses on short-term satisfaction. CSAT surveys typically ask customers to rate their experience on a 5-point or 7-point scale, providing additional context to NPS results.
Marketing teams can use NPS surveys to:
Product teams can leverage NPS surveys to:
To boost NPS survey responses, follow these tips:
Yes, Survicate offers a free NPS survey template with up to 25 responses per month. You can easily set up and distribute your survey across multiple channels. For advanced features, such as automation, integrations, and detailed analytics, paid plans are available.
With Survicate’s NPS survey template, you can measure customer loyalty, gather insights, and make data-driven decisions to enhance your business.
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