There are many ways to use customer testimonials to improve your business. Here are a few ideas:
1. Identify areas for improvement
By gathering feedback from your customers through testimonials, you can identify areas of your product or service that need improvement. This feedback can help you make changes that will improve the overall customer experience.
2. Build trust and credibility
Sharing customer testimonials on your website and social media channels can help build trust and credibility with potential customers. Positive reviews and stories from satisfied customers can help establish your business as a leader in your industry.
3. Provide social proof
Customer testimonials can provide social proof that your product or service is effective and valuable. This can help convince potential customers to choose your offering over competitors.
4. Highlight unique selling points
By gathering feedback from your customers, you can identify unique selling points of your product or service that you may not have thought of. This can help you differentiate yourself from competitors and attract new customers
Why do those matter?
The endorsement from happy customers is a powerful lead generator.
Since your prospective customers google clients’ reviews, testimonials not only increase conversions but help search engine optimization.
Sources say that, for some businesses, a great testimonial can be even a more effective lead generator than case studies. You definitely want them available on the web!
Sending out the survey among your clients is an efficient way to determine which customers are happy enough to recommend your product or service. The questions you ask also help respondents write a review.
Some B2B companies assist their clients with the testimonial writing processes by sending them longer customer testimonial surveys. Their surveys include questions that help their customers focus on what is most vital from the business point of view.