“We had more than 1000 answers in one day using Survicate's NPS surveys. We redirected those who gave us 9 or 10 to leave a rating online. We went from 4.2 to 4.8 on Trustpilot.”
“We had more than 1000 answers in one day using Survicate's NPS surveys. We redirected those who gave us 9 or 10 to leave a rating online. We went from 4.2 to 4.8 on Trustpilot.”
Robin Tussiot
CRM Manager at Kard
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“Survicate integration capabilities are great and that’s a big part of the appeal. And the platform itself is very innovative and it’s so easy to set up surveys.”
“The targeting aspect of product surveys, the number of question types to choose and customizable attributes make Survicate the best survey tool I've ever used.”
What is the Transactional NPS survey template, and how is it different from the traditional NPS survey?
The Transactional NPS survey template, or tNPS for short, is a survey that is used to measure customer satisfaction and loyalty after a specific transaction or interaction with a business. It differs from the traditional NPS survey in that it is more targeted and specific to a particular customer experience rather than overall satisfaction with the company.
The tNPS survey typically asks customers to rate their likelihood of recommending the business based on recent transactions or interactions. It often includes additional questions to gather more specific feedback about the experience. This allows companies to identify areas where they excel and need to improve based on real-time customer feedback.
In contrast, the traditional NPS survey asks customers to rate their overall likelihood of recommending the business without specific reference to a particular experience or transaction. This can be useful for tracking changes in overall customer sentiment over time but may not provide actionable insights for specific business areas.
Overall, the tNPS survey template is valuable for businesses looking to improve their customer experience and build stronger customer relationships.Â
If you want to learn more about the tNPS survey and how it can help your business, don't hesitate to contact us at Survicate!
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Why is it essential to use a transactional NPS survey template?
A transactional NPS survey template is essential for any business that wants to improve its customer experience. By asking customers for feedback on a specific transaction or interaction, you can identify areas where you are doing well and where you need to improve.
One of the primary benefits of a transactional NPS survey template is that it allows you to get real-time customer feedback. This means that you can quickly address any issues or concerns they may have before they become more significant problems. You can improve customer satisfaction and loyalty by identifying and addressing issues promptly.
In addition, a transactional NPS survey template can help you understand the drivers of customer satisfaction and loyalty. By asking customers about their experience with a specific transaction, you can identify which factors are most important to them. This information can help you prioritize your efforts and focus on the areas that will impact customer satisfaction and loyalty.
Finally, a transactional NPS survey template can help you track your progress. By measuring your NPS score regularly, you can see whether your efforts to improve customer satisfaction are working. This data can help you identify trends and make data-driven decisions to improve your business.
In summary, using a transactional NPS survey template is essential because it allows you to get real-time customer feedback, understand customer satisfaction and loyalty drivers, and track your progress over time. This tool can improve your customer experience, increase loyalty, and drive business growth.
What questions are typically included in a transactional NPS survey template?
A transactional NPS survey template typically includes two main questions: the first asks customers to rate how likely they are to recommend the business based on their recent experience, using a scale from 0-10.Â
The second question asks customers to provide additional feedback on what the company could do to improve their experience. Some businesses may include follow-up questions to gather more specific feedback or demographic information.Â
The goal is to gather actionable feedback that can help improve the customer experience and drive business growth.
How often should I send out transactional NPS surveys?
The frequency of sending out transactional NPS surveys will depend on your business needs and goals. It's important to balance gathering enough data to make informed decisions and not overwhelming your customers with too many surveys. As a general guideline, sending out surveys immediately after a transaction or interaction is recommended, but only sometimes.Â
For example, once a quarter may be a good frequency for businesses with high transaction volumes, while once a month or even once a week may be more appropriate for companies with lower volumes. Ultimately, finding a frequency that works for your business and your customers is essential.
How do I use the feedback from a transactional NPS survey to improve my business?
NPS surveys are a powerful tool to measure customer satisfaction and loyalty. However, gathering feedback alone won't lead to improvement. It's what you do with that feedback that counts. Here are some steps to use the input gathered from a transactional NPS survey to improve your business:
1. Analyze the feedback
Start by identifying common themes in the feedback. Look for trends, patterns, and areas of improvement.
2. Prioritize improvements
Based on the analysis, prioritize the areas needing attention. Determine which changes will have the most significant impact on improving the customer experience.
3. Develop an action plan
Create an action plan that outlines the changes you will make to address the feedback. Assign responsibilities and deadlines to ensure accountability.
4. Implement changes
Execute your action plan and monitor progress. Ensure that changes are implemented effectively and measure their impact on customer satisfaction.
5. Follow-up
Follow up with customers to ensure that the changes you made have addressed their concerns. Use feedback to improve and make adjustments as needed continuously.
By following these steps, you can use the feedback from your transactional NPS survey to improve your business and deliver a better customer experience.
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How do I calculate my Net Promoter Score using a transactional NPS survey template?
Calculating your Net Promoter Score (NPS) using a transactional NPS survey template is relatively simple. Here's how to do it:
Step 1: Determine your response rate
First, calculate your response rate by dividing the number of survey responses by the total number of surveys sent out. For example, if you sent out 100 surveys and received 50 responses, your response rate is 50%.
Step 2: Calculate your NPS
Next, calculate your NPS by subtracting the percentage of detractors (customers who gave a score of 0-6) from the percentage of promoters (customers who gave a score of 9-10). For example, if you had 20% detractors and 40% promoters, your NPS would be 20 (40% - 20%).
‍Step 3: Interpret your NPS
Finally, interpret your NPS. An NPS score of 0-30 is considered average, 30-70 is considered good, and 70-100 is considered excellent. However, it's important to remember that the interpretation of your NPS score will depend on your industry and the context of your business.
In addition to calculating your NPS, it's crucial to analyze customer feedback to identify specific areas where you can improve the customer experience. Look for common themes and trends in the feedback and use this information to inform your business decisions.
A transactional NPS survey template can be a valuable tool for measuring customer satisfaction and loyalty. By calculating your NPS score and using customer feedback, you can make data-driven decisions that improve the customer experience and drive business growth.
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Can I customize a transactional NPS survey template to fit my business needs?
Customizing a transactional NPS survey template to fit your business needs is essential to gather the most relevant and actionable feedback.
Many transactional NPS survey templates are designed to be easily customizable, with the ability to add, remove, or modify questions to meet your needs. You can tailor the survey to your industry, customer base, and business goals.
When customizing a transactional NPS survey template, consider the following:
1. Identify the information you want to collect.
Determine the specific information you wish to collect from customers to improve the customer experience. For example, ask about customer service, product quality, or ease of use.
2. Consider the context.Â
Consider the context in which the survey will be sent. Will it be sent immediately after a purchase or customer service interaction? The survey context can impact the questions you ask and the feedback you receive.
3. Please keep it simple
Keep the survey questions clear, concise, and easy to understand. This will encourage more customers to respond and provide more actionable feedback.
4.Test the survey
Before sending out the survey, test it with a small group of customers to ensure that the questions are relevant and that the study is easy to complete.
Customizing a transactional NPS survey template can help you gather feedback that is tailored to your specific business needs. Using this feedback to improve the customer experience, you can increase customer satisfaction and loyalty and drive business growth.
In summary, customizing a transactional NPS survey template is essential in gathering relevant and actionable feedback to improve your business. When customizing the survey, consider the specific information you want to collect and the context in which the survey will be sent, and keep the questions simple and easy to understand. By customizing the survey to fit your business needs, you can gather feedback that will help you improve the customer experience and drive business growth.
Create an action plan that outlines the changes you will make to address the feedback. Assign responsibilities and deadlines to ensure accountability.
 5. Implement changes
Execute your action plan and monitor progress. Ensure that changes are implemented effectively and measure their impact on customer satisfaction.
‍6. Follow-up
Follow up with customers to ensure that the changes you made have addressed their concerns. Use feedback to improve and make adjustments as needed continuously.
By following these steps, you can use the feedback from your transactional NPS survey to improve your business and deliver a better customer experience.
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