Your newsletter feedback survey should focus on questions about the newsletter content.
It’s best to start your survey with a close-ended question. Ask your respondents if the newsletter fulfills their expectations, if they’d recommend it to your friends and colleagues, or simply make them rate you.
If all you want to investigate is your respondent’s general satisfaction with your newsletter, you can limit yourself to this one question—and embed the survey into your newsletter. A short question that only demands a click or a tap from the respondent will guarantee a frictionless experience and the highest response rates.
Survicate supports the following question types for the embed:
Here are a few examples of close-ended newsletter feedback survey questions for inspiration:
- Did you find the newsletter helpful?
- How satisfied are you with the newsletter in general?
- How likely is it that you would recommend this newsletter to your friends and colleagues?
- How would you rate our newsletter?
- How often would you like to receive our newsletter?
If you want to dig deeper and get some qualitative feedback, consider supporting your survey with follow-up questions. You can distribute a longer survey via a sharable link that opens the survey in a new tab. While this might seem like an extra step that creates friction, keep in mind that it’s also a way of eliminating random responses. You’ll receive answers only from people who care about your newsletter and want to share feedback with you.
Here are a few examples ofopen-ended follow-up newsletter survey questions:
- What did you like most about the newsletter?
- What would you like to read more about?
- Are there any other topics you’d like to see more of in our newsletter?
- Which other newsletters on the same topic are you subscribed to?
- Which topics are you most interested in? (You can turn this question into a multiple selection close-ended question by adding “Mark all that apply” and providing your respondents with a list of options).