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NPS® lets you quickly understand what your audience thinks (and, likely, says) about your brand.
The survey asks a question on a 0-10 scale. Anyone who answers between 0 and 6 (aka detractors) is considered a source of bad PR, while respondents who provide a score of 9 or 10 (promoters) would likely recommend your brand in a heartbeat.
Net Promoter Score® calculation is very easy – you subtract the percentage of detractors from promoters. Over time, you make sure detractors stay an insignificant minority, and promoters are the mainstream voice of the customer.
Take a look at our NPS® guide to read more.
Believe us when we say this – NPS® is no marketing gimmick.
Along with CSAT survey, it’s one of the most effective customer experience metrics.
NPS surveys note high response rates, and they’re quick and easy to complete. Also, as the feedback you collect is numerical, it can be analyzed within seconds.
Here’s a real-life example of how NPS® surveys can make the world of a difference for your feedback quality!
It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.
— Michael / Head of Marketing at Logojoy
Sometimes, apart from the NPS® score itself, you’ll also want to uncover the “why” behind certain responses. With Survicate NPS® surveys, you can automatically ask follow-up questions, depending on the answer to the first question.
Think – learning why you’ve been evaluated poorly by detractors, or what your promoters love most. That’s a whole wealth of insights to collect!
Once you’ve collected responses, you can easily analyze NPS® survey data and track changes over time. You can use our built-in analytics tool to quickly visualize results, or export data to your favourite external tools, Excel, or Google Sheets*.
*We’ve even created an entire guide to help you become a survey data analysis pro in no time!