Brand Awareness Survey Template

Why you need brand awareness survey?

As marketers, we spend hours and hours focused on being as customer-centric and authentic in our communication as can be. While we aim at knowing our audience better, do we also put enough effort into learning what’s it like on the other end?

How certain are you that your target group is familiar with your products or services? Do you know how often they interact with your brand, and what it means for their day-to-day lives?

These and other questions can be answered with this comprehensive brand awareness survey template.

How do you compare against competitors?

Apart from general brand awareness questions, this template also lets you ask your audience about competing brands. Not only will you find out which brand names ring a bell or two, but will also know how big of a threat they are to your current position on the market.

It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.

— Michael / Head of Marketing at Looka

Learn more about your image with each brand awareness survey

Our built-in analytics tool will help you analyze and visualize survey results within seconds. If you decide to run brand awareness surveys regularly, you’ll also be able to track change over time in our user panel or in external tools, Google Sheets, or Excel.