To facilitate a high survey response rate, you’ll want to make sure you structure your survey for success. Here are 7 proven ways to get people to take a survey:
Explain the purpose of conducting the survey
How many times have you taken a survey and you have no idea why you’re taking it? And let’s face it, completing a survey takes time, so if you’re not sure what the purpose is, then you’re not likely to do it. If you want your survey respondents to take your survey, make sure you explain why they’re doing it.
For example, will it ultimately result in a better service for them? That helps provide an automatic incentive for them to take it and helps up your survey response rate.
Choose the right medium
In the day and age of smartphones, it’s tough to keep the survey respondent’s attention. Do your research on how your participants like to take a survey.
News flash: Not everyone loves emails or surveys within them. If you can make it a quick, text-based survey or another format sent directly to a phone, this might help up your survey response rate.
Don’t include too many questions
You know this feeling. It’s the feeling of starting a survey that you thought would be quick and it ends up having 3, 4, 5, 6…pages and counting. Finally, it gets so long that you click out of it. You didn’t sign up for a 10 pages survey with 10 questions on each page.
You’re happy to give feedback, but it needs to be reasonable. According to Researchscape, the ideal length of a survey is under 20 minutes.
Anything longer than that may prompt your survey respondent to lose focus or randomly chose answers in order to finish your survey, which will mess with your data.
Stick with closed-ended questions
While some of your survey questions might require open-ended questions, sticking with closed-ended questions requires much less thought your survey respondent’s part. Instead of asking “Explain which part of the service you liked best.”
Say “Did you like the service? Yes or no?” If you’re curious as to which part, include a drop-down menu that can help jog your survey respondent’s memory and makes it easy for them to answer the questions in a few clicks.
Avoiding excessive amounts of writing is a simple way to ensure that more people are willing to answer your survey’s questions.
Use simple language
Taking a survey with complicated language is nothing but frustrating for a survey respondent. Wondering what a question means often results in either random answers or the decision to click out of the electronic survey, which means you don’t get any answers at all.
Using simple language that is accessible to everyone is a surefire way to improve your survey response rate. It helps to reduce the prospects of frustration, confusion, and abandonment of your survey every time.
Choose participants wisely
Identifying your target audience is crucial before you send a survey. If you’re sending the survey to women versus men or millennials versus seniors, it should influence how you cater to your survey and the mechanism through which you send it out.
Choosing your survey respondents wisely can ensure that you maximize your prospects of getting results.
Timing is everything
There are a reason surveys sent immediately after delivery or leaving an appointment work well. Research shows that up to 24 hours after a transaction is the best time to send a survey out to respondents.
This is when survey respondents remember the service, product, transaction, etc. best and will be best able to report on it in the survey.
There are also better days of the week to send surveys like Mondays and Tuesdays, so keep that in mind if you’re sending out a mass survey to all your respondents.
Why is a Decent Survey Response Rate Important?
A decent survey response rate is crucial to ensuring that you have the type of information when you want. Think of it this way, if you have 1,000 customers, but only 12 of them are survey respondents, then you only have 2 people’s opinions.
If you have 1,000 customers, but 500 people respond to your survey, then that’s a big difference, right? Those 500 people will give you enough of a sample size to feel confident that you have variety in your opinion.
Your research validity relies on your ability to generalize from your responses. Generalizing from a 50 percent response rate versus a 1 percent response rate if a big difference. The more opinions you’re able to integrate, the more accurate your conclusions.
Increasing your survey response rate has never been easier than with the above tips. The first step is putting yourself in your customer shoes, so you remember exactly what it’s like to take a lengthy survey that you abandoned.
Survey respondents want an easy and convenient way to provide their feedback, so that’s exactly what you should strive to give them.
Wondering the next step? To collect your own survey responses, use Survicate. Survicate is an industry-leading survey platform that helps collect over 200,000 answers per day.
You’ll gain valuable access to your customers’ preferences through surveys and other methods of insight.
We wish you have fun & good luck !