What data did we consider?
The following report is based on data collected between September 21, 2019, and January 21, 2020. We’ve analyzed 267,564 responses from surveys conducted by our customers using Survicate.
It contains findings from multiple survey types including email surveys, mobile surveys, targeted web surveys, link surveys, NPS, and CSAT. Data is not limited to any specific sector.
Key completion rate findings analyzed
There are a few issues you have to keep in mind while conducting surveys to make sure you’re not setting yourself up for failure. One of them is ensuring you get a satisfactory survey completion rate. The lower your completion rate, the smaller your survey sample, which – in turn – will impact your data’s validity.
1. A notable drop in average completion rate with each additional question
It probably doesn’t come as a surprise that the number of questions asked has a direct impact on the survey completion rate.
In fact, the more questions your survey includes, the lower the average completion rate. Surveys which included between 1-3 questions had an average completion rate of 83.34%.
The average completion rate drops to 65.15% in surveys containing 4-8 questions. Questionnaires with 9-14 questions have a completion rate of 56.28%, while those with 15 questions and more have a completion rate of 41.94%.
Why is this the case? One of the reasons longer surveys have a lower completion rate might be due to survey fatigue. It occurs when a survey taker becomes tired or bored of answering questions.
Just like eating too much chocolate can make you sick, answering too many questions can make your customers sick! Another reason is timing. That’s right – timing is everything.
A survey that includes one or two questions can probably be completed in a minute or two. And it’s highly probable that your respondent will be able to find a couple of minutes to fill it in.
Longer surveys are a different story. Not only does your respondent have to be free to answer your questions – which means they actually have to plan when to complete your survey – but also be in the right mindset, as longer surveys require more effort.
Discover more insights and optimize your surveys!
Download the full report to discover:
- How open-ended questions impact the completion rate
- What the most effective survey distribution channel is
- How the survey completion rate varies per device