With Survicate, you can create email surveys and send them via Pardot, which allows you to capture subscribers' first and last names and email addresses. You can then filter survey results by these attributes, enabling you to gain more insights into your audience's feedback.
There are two ways to distribute your survey with Pardot. The first is to hide the survey link behind a CTA button or hyperlink, and the second is to embed the first question into Pardot's email to boost your response rate. If you choose to embed your survey into an email, the first question of your survey must be a welcome message, a single choice, a smiley scale, a rating scale, or a Net Promoter Score. If you choose any other type of question as the first one, Survicate will only provide you with the link to your survey.
Once you have created your email survey, you can customize your page by adding your company logo, changing colors, enabling navigation, a progress bar, or email answer confirmation, and modifying survey messages in the settings. Afterward, head to the Configure tab and pick Pardot as the distribution tool under 'Identify respondents with.' You can also enable other options, such as multiple responses.
To share your survey, head over to the Share tab and decide how you want to send it. You can grab a direct link to your survey and hide it behind a CTA button or hyperlink, or you can display your survey's first question directly in the email to allow respondents to start the survey directly from the email. If you launch your survey in an email, you can grab the HTML code, go to Pardot, and create a new email using the HTML and Text option. Finally, paste the code into the email's HTML, and you're ready to send your email and dive into your insights.
In conclusion, Survicate's integration with Pardot allows you to create email surveys that can help you capture valuable feedback from your target audience. By following the steps outlined in this article, you can easily create, customize, distribute, and analyze your surveys using Survicate and Pardot.