Live webinar

How Understanding User Needs Can Make or Break Your Product with Dan Leitão

Learn how to do better product research and get useful user feedback with Dan Leitão, a Chief Product Officer with over 10 years of experience in top UK companies. Discover easy ways to understand user needs and create products people love.
🗓
7 August 2024
🕐
12 PM EST | 4 PM UTC
⏰
30 minutes + 15 minutes Q&A

Webinar highlights

What we'll talk about:
  • Real-world examples: Gain insights from Dan's experiences at companies like Onfido and Photobox.
  • Practical research techniques: Discover effective methods for understanding user needs.
  • Lessons from mistakes: Learn from real product development challenges and how to overcome them.
  • Scaling research practices: Understand how to adapt your approach as your company grows.
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How Understanding User Needs Can Make or Break Your Product with Dan Leitão

What we'll talk about:
  • Real-world examples: Gain insights from Dan's experiences at companies like Onfido and Photobox.
  • Practical research techniques: Discover effective methods for understanding user needs.
  • Lessons from mistakes: Learn from real product development challenges and how to overcome them.
  • Scaling research practices: Understand how to adapt your approach as your company grows.
On-demand
March 26th, 2025
10 AM PDT | 5 PM UTC
Watch now

Speakers

Stuart Balcombe
Creator of ConnectedGTM, 📬 newsletter for the HubSpot community
I'm the founder of AccountScout and creator of the ConnectedGTM newsletter for the HubSpot ecosystem. I've spent the last decade in product and growth roles at early-stage startups, and have been deep in the HubSpot ecosystem for the last 3.I'll share my experience creating an actionable playbook for building continuous customer feedback loops in HubSpot, and how I'm using them to understand my own customers.
Sam Anderson
CEO @ Origin 63 🧡 Queen of Service Hub
Sam Anderson is the CEO and co-founder of Origin 63, a HubSpot Elite Solutions Partner specializing in implementation and change management. She is known for being at the forefront of customer experience, defining best practices, and paving the way for world-class customer support and customer success through HubSpot’s Service Hub.
Barbara Derkowska-Podhajska
Webinar Host & Marketing Director @ Survicate
Marketing Director at Survicate, a top-rated customer feedback platform for HubSpot. As a marketer with a background in product marketing, she knows the struggle of finding the right customer insights - and how important they are for creating effective strategies. In her free time, Barbara hosts events for marketing, product, and growth managers who are obsessed with product and business growth.
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How to build an automated customer feedback program with HubSpot
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On demand

How Understanding User Needs Can Make or Break Your Product with Dan Leitão

Braze is powerful—but when it comes to collecting and acting on customer feedback, it can’t do it all alone.Braze is powerful—but when it comes to collecting and acting on customer feedback, it can’t do it all alone.

Join Allan Heo (Founder of For Now Marketing, ex Braze CSM) and Eylül Nowakowska Beyazıt (Director of Sales & Customer Success @ Survicate) for a walkthrough of high-impact feedback workflows that integrate seamlessly with Braze. No custom HTML, no weird workarounds.
What you’ll learn:
  • Where Braze’s native survey options fall short—and how to fill the gaps
  • All about proven feedback workflows, from NPS-based promoter tagging to post-purchase in-app feedback workflows
  • How to make sense of feedback at scale with Survicate’s AI analysis

Speakers

Allan Heo
Founder @ For Now Marketing, Ex Braze CSM
Allan Heo is the Founder & CEO at For Now Marketing, a dedicated Braze Service Partner & Consultancy. Allan is actively promoting the rising concept of a Technical Marketer: a teammate who can bridge the knowledge, communication, and process gap between the Marketing and Engineering teams. He is a former Senior Customer Success Manager at Braze. Before entering the tech world, he was a High School Math & Computer Science teacher, and he is still passionate about tech education and enablement!
Eylül Nowakowska Beyazıt
Director of Sales & Customer Success
@ Survicate
Eylül Beyazit is the Sales & Customer Success Director at Survicate. She’s spent 6+ years helping brands move beyond lazy NPS and build real customer feedback programs. With an allergic reaction to “I guess…” decisions, she’s helped hundreds of companies ditch assumptions and start asking. Now she’s here to show you how Braze + Survicate make asking customers the easiest power move you’re not using (yet).

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