I'm the founder of AccountScout and creator of the ConnectedGTM newsletter for the HubSpot ecosystem. I've spent the last decade in product and growth roles at early-stage startups, and have been deep in the HubSpot ecosystem for the last 3.I'll share my experience creating an actionable playbook for building continuous customer feedback loops in HubSpot, and how I'm using them to understand my own customers.

Sam Anderson is the CEO and co-founder of Origin 63, a HubSpot Elite Solutions Partner specializing in implementation and change management. She is known for being at the forefront of customer experience, defining best practices, and paving the way for world-class customer support and customer success through HubSpot’s Service Hub.

Marketing Director at Survicate, a top-rated customer feedback platform for HubSpot. As a marketer with a background in product marketing, she knows the struggle of finding the right customer insights - and how important they are for creating effective strategies. In her free time, Barbara hosts events for marketing, product, and growth managers who are obsessed with product and business growth.