Up your response rate and keep it interesting. Here are some tips on how to make your surveys easy to answer and fun.
Tip #1: Use user-friendly language
Have you ever taken a survey that was so academic you nearly fell asleep?
The professional tone made you drag as you went through question by question. While surveys can contain serious information, you don’t want it to be so serious that your respondents click off because they get bored. Strike a tone that is friendly and informal.
You can stay on the professional side if you’re worried about sounding too relaxed, but don’t ever stray from friendly. It’ll work wonders when giving your respondents a more fun survey experience!
Tip #2: Ask fun survey questions in the middle
Ready to spice up your survey? This is a great way to do it!
Your survey is bound to get dull and boring if it’s just question after question on a serious topic. Yet, it goes a lot faster if your participants aren’t expecting some fun questions here and there.
Try some of these out and alternate them with your more serious ones to break up a dense questionnaire.
Here are some examples:
1. Are you a dog person or a cat person?
2. Do you like pizza or burgers?
3. Would you rather have one life lasting 1000 years or live 10 lives at 100 years each?
4. What superpower would you like to have for one day?
Interrupting the survey flow with a surprising question can make your respondents regain attention and show your sense of humor.
If the survey was getting dull, it’ll leave them feeling refreshed so that they can continue. Humor That Works recommends utilizing a ratio of four serious questions to one funny questions.
Here’s some interesting further reading on using humor in surveys.
Pro tip: Worried you’ll annoy those respondents who’ve started the survey by providing unflattering answers? Worry not! You can always make sure the funny questions are skipped automatically with a tool like Survicate, or even replaced with follow-up questions focused more on the here-and-now behind their dissatisfaction.
Tip #3: Use emoticons
We live in the day and age of emojis. They’re everywhere. Even Dictionary.com recently added emojis to its website:
There was an emoji movie.
‘Nough said, people love to see emoji faces pretty much wherever and it can add a little bit of pizzazz to any written text. Why not use some emoticons to spice up your survey?
WARC research actually shows that emojis can boost survey completion rates without hurting the quality of the data itself.
Mobile users are now taking over the Internet. What individuals used to do solely on computers, they used to do on their phones.
That said, individuals are also much more likely to abandon websites and surveys on their mobile device than they would on their computer. If it doesn’t load as quickly or just takes longer than expected, the user will click off and easily abandon their survey.
It’s been demonstrated that using emojis, along with shorter questions and response formats, can help reduce drop-offs rates. WARC has also found that emojis could boost survey completion.
Definitely worth giving a shot, right?
Tip #4: Provide conservational answers
Sometimes surveys can seem so serious when there’s no need for them to.
When you’re polling about your business, there are many opportunities for ‘yes’ and ‘no’ answers that you can jazz up just by providing conversational answers.
For example, if the question is:
“Would you like to receive a complimentary chocolate bar with your next delivery?”, go for a more unique set of answers! Don’t do the typical “Yes” and “No.”
Answers could include…
Nah, not big on chocolate!
Oh YES, please.
Did someone say chocolate?
Eh, I’d rather have wine.
The list goes on!
You can choose your favorites, create your own, and have fun with it. Bonus: Think about how much more fun a survey like that is to write. You won’t be falling asleep on your keyboard. You’ll get to make your survey fun for everyone involved!
Surveying just for fun
All the above information shows you just how to make informative surveys more fun. But what about questionnaires that have a completely different goal? In some cases, the sole purpose of a survey or questionnaire is to entertain and put smiles on people’s faces.
Heck, why do you think Buzzfeed was created?
Now, of course, how you structure these surveys still depends on your goals. For example, whether you’re collecting and analyzing data about your clients/audiences, or you’re just looking to activate/engage them in a dialogue.
Here are some ideas you can use if you’re in the “just for fun” camp.
1. A poll on a popular news site. “How well did our team do in yesterday’s game?”
2. On a blog. “Do you think the Game of Thrones writers should redo the entire last season?”
3. On social media. For example, take Instagram. If you’re active on the platform, then I’m sure you’ve seen the polls embedded in users’ Instastories.
4. Quizzes. You can turn a simple questionnaire into a quiz which makes engagement skyrocket. In the golden age of Facebook apps, this was also especially popular.
The key to fun surveys
Creating fun surveys is something you have to be thoughtful about. Whether your survey is serious in nature or lighthearted, you can automatically shift to a user-friendly tone that takes it from dull to inviting.
Adding fun survey questions in the middle will spice it up when your participant’s minds are starting to drift, and emoticons will keep it fun the entire way through.
Don’t forget to add conversational answers wherever possible to make it easy to respond and funny for them as well. Fun surveys are doable – you got this!