Do you know what the last step of composing an article is? Writing the introduction!
Many editors do this at the end because, by the time they get there, they know what the article is about, what it contains, and who exactly it’s for.
That’s precisely the kind of information you should put in an article introduction. And the same goes for surveys.
A survey introduction is a place where you can let respondents know who you are, why you want their responses, and what you will do with them. Adding an introduction to a survey is one of the best ways to boost your response rate.
In this article, I’ll guide you through how to write a good introduction that will make respondents more eager to answer your questions. I’ll give you a survey introduction example and a template ready to fill out as well. Let’s begin.
What Is a Survey Introduction?
A survey introduction is a short text that outlines what a survey respondent can expect from the people/company running the survey. A survey introduction is also known as a survey disclaimer.
A good survey introduction teaches the respondents everything they need to know about your company and why you’re looking to gather information. It acts as a guiding reference and will put you at the front of all other companies looking to gain customer feedback.
No matter the content, each survey should begin with a survey introduction. You have spent your time creating a survey and now, you need answers. Having the right survey introduction will set you on track to catch your customers at ‘hello.’
For a more academic take on the subject, you might also like a breakdown by Dartmouth College of what a survey introduction should look like.
You should aim to add an introduction to each survey type you run, whether it's the universal and globally recognized Net Promoter Score (see the template below) or a customized survey created to suit your individual needs.
Always use your clients’ information responsibly. You’ll benefit from the insights they give you and they can receive a better quality of products and services.
#4. How long will it take to complete the survey?
Have you ever started a survey, couldn’t see how long it would take to finish, got 20 questions in, and clicked out of it?
This is pretty common. If you don’t know how long a survey will take, it’s hard to commit to it. Taking an hour-long survey isn’t that rewarding for a client unless they’re invested in the outcome.
Adding a progress bar is another similar tactic that can help fight survey fatigue.
#5. Any other insights?
Conclude your intro with something that makes the respondents remember you are important.
Don’t forget to say goodbye and thank you as well! Make your respondents see that you’re reflecting on their insights and will include them in your future interactions.
Survey Introduction Example
Still wondering what your survey introduction might look like? Here’s a survey introduction sample. It helps to introduce clients to the company, explain the goal of the survey, and get your customers on board.
We’re [your company name] and we just launched a survey to find out how you feel about [your survey topic].
Once you submit your responses, we’ll make sure the data reaches the right teams. Our goal is to [improve our product/service, smooth out struggles, find out more about you, etc].
We are fully GDPR-compliant and will not share your sensitive data with anyone else.
There are [number of questions] [open-ended, closed-ended] questions in this survey and it shouldn’t take you more than [number of minutes] minutes to complete the survey.
There’s also room for your insights at the end if you’d like to let us know about anything not covered by the questions. We can even reach out to you and let you know when your issue issolved.
We greatly appreciate the time you take to let us know how we can do better!
NET PROMOTER, NPS, AND THE NPS-RELATED EMOTICONS ARE REGISTERED U.S. TRADEMARKS, AND NET PROMOTER SCORE AND NET PROMOTER SYSTEM ARE SERVICE MARKS, OF BAIN & COMPANY, INC., SATMETRIX SYSTEMS, INC. AND FRED REICHHELD.