To pick a customer feedback tool that’s right for you, you need to go through the features of every potential candidate and compare them with your priorities and needs. But this is a daunting and time-consuming task given how many tools are available on the market.
And especially because customer feedback tools are so diverse. Like phones. Ogres are like onions, customer feedback tools are like phones.
Some will be the most technically advanced computers packed into a modern-looking, easy to use, and fitting into your pocket phone, while others will be simple flip phones doing their basic job of calling and taking phone calls.
So we hand-picked 14 customer feedback tools for all business types and highlighted their key features, use cases, pricing, and more, to help you make the best choice.
The goal is to help you find a customer feedback tool that will let you automate the process of launching, distributing, analyzing surveys, and acting on the collected feedback as much as possible.
Sounds good? Let’s dive right in.
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14 customer feedback tools: table overview
Before reading the details of every customer feedback tool listed in this article, feel free to dive into a table overview to help you find software that matches your feedback needs best.
Here’s a comparison table of the customer feedback tools categorized by type, ideal use case, AI features availability, and their general pricing range.
Survicate
Survicate is a robust customer feedback tool for collecting, analyzing, and acting on continuous customer feedback via link, email, website, web app, mobile app, as surveys, pop-ups and feedback buttons, as well through dozens of native integrations with tight workflows for closing the feedback loops.
What you'll notice is the fact that Survicate encompasses features visible across different customer feedback tools listed in this article, which makes it easy to build complete customer feedback programs, front to back.
For starters, with Survicate, it’s super easy to launch multi-channel survey campaigns, from CSAT, NPS, CES, whichever you want to track. From email with 40+ supported email providers, to mobile SDKs, web-based applications, and more, you can choose where and how your surveys appear with advanced targeting options on top.
If that sounds in any way overwhelming, getting into Survicate will erase any sense of steep learning curve with modern designs that are simply effortless to perform, even for the very first time.
Survicate makes your life easier with AI, too. You can create professional surveys in a matter of minutes with AI, but you can also analyze the results of your surveys and have the feedback sorted into clear topics and categories, making it easier for you to make smart decisions and plan better.
Featuring Insights Hub, Survicate centralizes user feedback from various sources and categorizes and analyzes it with AI to extract actionable insights. It's ideal for any business seeking to understand and act on user feedback effortlessly.
Your customer success team can close feedback loops with the help of real-time notifications sent on email or Slack or by connecting to dedicated tools such as Intercom or Zendesk.
Marketing teams can power their personalized campaigns by integrating Survicate with CRMs (e.g., Hubspot or ActiveCampaign).
Product teams will benefit from sending contextual product feedback directly to data analysis or product management tools (e.g., Mixpanel, Amplitude, Productboard).
For example, MAJORITY—a mobile banking app created specifically to make immigrants' lives easier when moving to a different country uses Survicate to collect feedback and then act on it automating workflows in Braze & Intercom.
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To top it all off, Survicate offers a built-in analytics dashboard with response breakdowns, word clouds, and over-time score analysis. Native integrations and exporting options will let you deepen your research.
But to take it to the next level and tie it all together, use custom dashboards collecting your survey responses in one place.
Key features
- Wide range of native integrations with third-party tools
- No-code, drag-and-drop survey creator and AI-assisted survey generation
- Customizable dashboards for easy response analysis and metric tracking
- Advanced survey targeting
- Advanced analytics with automatically calculated scores, filtering options, and reports
- Insights Hub and Research Assistant for centralized feedback management and AI-driven analysis
Pricing
Survicate offers a 10-day free trial that will let you test all of the advanced features. But you can also browse through the pricing plans that are divided into two categories: Essential & Advanced.
The Essential plans are as follows:
- Free ($0/mo) is perfect for beginners, offering 25 responses per month, email/link/web surveys, AI-generated surveys, basic analytics, CX metrics, 10+ integrations, and core security features like GDPR compliance and 2FA.
- Starter ($79/mo) is ideal for short-term projects or testing, with 100 responses/month (plus overage at $0.79/response), 2 active surveys, professional branding, raw data export, AI answer categorization, and quick human support.
- Growth ($49/mo, billed annually) is best for teams running ongoing feedback programs, including everything from Starter plus unlimited active surveys, recurring surveys, personalized targeting, AI sentiment analysis, multilingual surveys, advanced user roles, and white-labeling (branding removal).
The Advanced plans differ in the following way:
- Volume (from $299/mo) is best for businesses collecting high volumes of quick, simple feedback—like post-purchase or website surveys. It supports all feedback channels (including mobile SDKs), NPS/CSAT tracking, branded surveys, basic targeting, and includes scalable survey-level analytics and reliable AI categorization.
- Pro (from $299/mo) is designed for businesses with complex, multi-channel customer journeys, offering personalized surveys, advanced targeting via events and JavaScript, dashboards for multi-survey analysis, rich integrations (Salesforce, Intercom, Mixpanel, etc.), and export APIs—ideal for in-depth lifecycle feedback programs.
- Enterprise (from $499/mo) provides full access to everything Survicate offers, plus enterprise-grade compliance (HIPAA, SSO, audit logs), white-glove onboarding, a dedicated Success Manager, and live implementation support—perfect for large teams needing secure, tailored feedback solutions at scale.
Best for
Mid-to-large businesses that collect a lot of feedback and either already build customer feedback programs or want to start building one to actually act on the collected feedback and close the loop.
Besides this, Survicate is perfect for a multitude of industries, from SaaS with web applications, to mobile apps, healthcare thanks to HIPAA compliance, banking, and many more.
Typeform
Typeform is known for its good survey design options.
The tool lets you create visually attractive, on-brand surveys, forms, polls, and quizzes. You can send them via link, email, or website and analyze them in a simple reporting dashboard.
You can also use Typeform with one of the many integrations for deeper data analysis and more distribution options.
But besides just being a simple, yet polished survey tool, Typeform takes it to the next step with a few handy AI-based options, from supporting you in form building to responses analysis.
Is this tool for anyone, though? Not necessarily.
Typeform lists five use cases on their website, giving us a better feel of who this specific customer feedback tool is actually for:
- Marketing: whether B2B or B2C, Typeform helps marketing teams qualify leads faster thanks to collecting richer data and scoring it based on key info like role and budget. It also automates follow-ups, integrates with your tools, and keeps every form on-brand—so you can close deals quicker.
- HR: human resource teams can gather and analyze employee feedback, but also collect resumes with Typeform forms or get more information on candidates employment history.
- Customer success: teams working hard on customer success can use Typeform to collect feedback from customers on their ongoing issues and successes with a business or product, share various survey templates, like customer development or consumer behavior surveys to better understand their journeys and pain points.
- Business: a business category seems like a vague one, and it honestly is. For this use case, Typeform lists out any fitting survey templates, from a personal expenses template to a Facebook lead generation template to a website survey for collecting user feedback.
- Product: teams working on a specific product, whether creating a new roadmap or trying to solve any user issues can use Typeform to launch product-specific templates, like bug tracker templates or post-purchase surveys. However, note here that Typeform does not have a feature for embedding surveys directly in products or mobile apps. You can only share them on your website or within emails.
Key features
- Multiple question types, including popular forms (e.g., email or payment collection)
- Advanced design and customization options
- A range of ready-to-go survey templates
- A selection of various integrations
Pricing
Typeform's pricing can be divided into two main categories: Core and Growth plans.
The Core plans start at 25 EUR per month with one user and 100 respones included, while the Growth plans start at 179 EUR and include three seats, thousand responses, and the more advanced AI features we've mentioned earlier.
Feel free to read our in-depth guide on Typeform pricing and how to navigate it without headaches.
Best for
Judging by the five use cases Typeform lists for using its tool, we can say that it is a good survey software for a range of industries, but mainly for businesses that are just starting out their journey with collecting and analyzing feedback. It's also a fitting choice for those looking for a variety of simple feedback tools, not just surveys, but also polls, quizzes, and forms.
SurveyMonkey
SurveyMonkey is another survey software worth your attention, especially if Typeform seems almost ideal—and that's because SurveyMonkey and Typeform are quite similar to each other.
Both offer various feedback tools, from surveys to polls and quizzes, both have the more advanced options of building surveys or analyzing the responses with AI, and both come with many templates or integrations you can use.
However, that's not to say there aren't any differences between the two at all.
SurveyMonkey caters to better-defined industries and roles, as opposed to Typeform, which was coming across as a bit generic with their target audience. SurveyMonkey, on the other hand, lists out some of the following industries as ideal for their product:
- Healthcare: SurveyMonkey's HIPAA compliance along with its basic survey capabilities and market research features, make it a good fit for learning more about the insides of the healthcare industry. Whether that's getting feedback from patients about their medical experience to help improve it, research the employee satisfaction and sentiment, or work on a market research for a brand new study—SurveyMonkey can help deliver.
- Education: remember the only time to be a little pity and take back on a too-strict professor was reviewing their course and work at the end of the semester? SurveyMonkey makes it all possible with instructor evaluation survey templates, but also so much more for the education sector. From studying students' satisfaction to helping them enrol on a new course or taking care of the admin workers' and faculty employees' satisfaction.
- Government: similarly to the education sector, SurveyMonkey also works well with government institutions—helping calculate employee satisfaction, improve running programs, and more. Take fellowships applications as an example, SurveyMonkey helps gather those applications and simplify the approval process while at it.
- Non-profit: SurveyMonkey also serves non-profit organizations, especially with its market research and feedback tools, such as the kiosk mode—allowing you to ask respondents questions where it matters, even if in-person. With that software, you can learn more about the demands within your organization's niche and move it forward.
- Professional services: lawyers, accountants, consultants, agency partners, SurveyMonkey also has something for you. As with previous industries, you can take advantage of the tool's survey, polls, forms, and quizzes, but also market research capabilities to track both customer and employee satisfaction, helping you improve the experiences on both sides.
And if you're still feel locked between a hammer and a wall, read our in-depth Typeform vs SurveyMonkey comparison where we dive deep into all the similarities, differences, and use cases.
Key features
- Market research features with 335M+ global respondents spanning 130 countries, 30 languages
- Answer genius that helps you optimize the surveys you create with tips and tricks
- 400+ survey templates to choose from
- AI for analyzing respones, sentiment, and building surveys
Pricing
SurveyMonkey offers pricing across Individual, Team, and Enterprise plans.
Starting off with the free plan, which is pretty limited, allowing only 10 basic questions and 25 responses per survey and minimal sharing and analysis tools.
In turn, paid plans unlock more responses, advanced features, and customization, with Team and Enterprise options providing better collaboration, even more responses, and enhanced security for larger organizations.
Individual paid plans start at around $40 per month, while Team plans start at around $30 per user, per month, with a minimum of three seats that you have to purchase. Lastly, Enterprise plans are the most customizable options that SurveyMonkey offers, requiring getting in touch with the sales team to work out the details.
Best for
As seen from the descriptions above, SurveyMonkey seems to fit best any professional, educational, or government-based organizations and businesses that want to tackle not only the experience of their customers/students/patients, but also employees, while also touching on some market research.
ProProfs Survey
ProProfs Survey is a simple and quick-to-launch online survey maker.
But that's not all that ProProfs offers in its whole bundle of products.
In its full form, ProProfs is a cloud-based platform that offers a suite of tools primarily for creating online quizzes, surveys, training courses, and knowledge bases. It's designed for businesses, educators, and trainers to easily build and share learning materials, assessments, and feedback tools without needing technical skills.
But its main drawback is definitely the tool being a bit too simple in terms of features and design options. So don't expect anything Survicate, Typeform, or SurveyMonkey-level.
However, if you’re only starting out on your customer feedback journey, ProProfs might be the right tool for you.
The software lets you create customized surveys out of 100+ survey templates and distribute them as email, link, website pop-ups, embed or feedback buttons, and in-app microsurveys. It also works well for quizzes, polls, and forms.
ProProfs' report panel displayed simple reports and result analysis. Unfortunately, the tool doesn’t integrate with any data analysis software or offer AI for quicker response analysis.
Overall, ProProfs integrates with just six other tools, further highlighting its simplicity.
Key features
- 100+ survey templates
- Survey reminders to users who have not attempted to fill out your survey and help improve the response rate
- Triggering surveys to pop up after time limits or desired amount of the page scrolled
- Set benchmarks for survey results based on industry standards
Pricing
ProProfs Survey offers a free plan you can use without any time limits breathing down your neck. But be prepared for limited features and the possibility to collect only 50 responses every month.
Business (paid) plans start at $79.99 offering unlimited responses and all the basic features in the Essentials plan. Going more expensive offers more features, like NPS surveys with the Business plan or more advanced integrations with the Enterprise plan.
Best for
This survey software is a good choice for beginners who want to test the waters without straining the budget or professionals running one-off, simple surveys. Be prepared for outdated designs and not too many advanced options, as the ones present in tools discussed above.
SmartSurvey
SmartSurvey is a UK-based online survey software platform that allows users to create, distribute, and analyze surveys. It's most often used by businesses, government agencies, healthcare providers, and educators to gather feedback, conduct research, and measure satisfaction or performance—very similarly to SurveyMonkey.
SmartSurvey lets you create surveys out of multiple types of questions and survey templates (be careful: SmartSurvey doesn’t offer the NPS question for its free and cheapest subscriptions).
You can also work with logic-based flows, build surveys in multiple languages and share them via unique or custom tracking links, embeds, email, or social media.
On higher plans, you can also embed images and videos and fully customize your theme.
With this customer feedback tool, you can distribute your surveys via email and links or website, as well as mobile, SMS, and offline for higher plans. A real-time reporting dashboard lets you monitor your answers and analyze data with filtering options, text analysis, and cross-tabulation. But there's no AI for easier response analysis or survey building.
The enterprise plan offers some additional features, such as multilingual surveys, collaboration tools, and survey automation (although it mostly relies on integrations).
SmartSurvey also has other specialized products, including consumer panel services or a 360 Feedback platform for employee surveys.
Key features
- 20+ question types, including a searchable dropdown and a question library
- Native email tool for the business plan and up
- Option to get a consumer panel
Pricing
SmartSurvey offers pricing plans for individuals, teams, and enterprises, with features scaling based on user needs.
The Professional plan (£30/month annually or £50 monthly) is great for individuals creating simple surveys, offering unlimited surveys and basic analytics. The Business plan (£50/month annually or £70 monthly) includes advanced logic, branding, and reporting features.
For teams, the Business Team plan starts at £30/user/month (minimum 3 users) and adds collaboration tools, roles, and shared assets, while the Enterprise plan is custom-priced and includes advanced security, custom branding, APIs, and dedicated support for larger organizations.
Best for
SmartSurvey is best suited for businesses in need of a cost-effective tool for simple customer feedback collection that don't necessairly need advanced reporting or modern survey designs. But SmartSurvey, similarly to SurveyMonkey, is specifically designed for businesses, government agencies, healthcare providers, educators, and individual professionals or non-profits.
Survio
Going to yet another of the more simple survey software—Survio is a tool for creating and distributing online questionnaires for the tracking client satisfaction and doing some market research while at it.
Survio was created in the Czech Republic, back in 2012, going for simplicity of creating questionnaires and then analyzing responses. Survio lets you create customized, on-brand surveys from +100 survey templates or from scratch. You can distribute them via email, link, website embeds, or QR codes.
The real-time analytics dashboard shows presentation-ready reports and provides multiple export options. Notably, you can change the visualization of the reports by choosing between different graphs and charts. You can also filter your responses, create custom dashboards, and export your reports in various formats from a PDF to XML and continue analyzing it for deeper results in other tools.
Unfortunately, the tool supports few native integrations, for example Google Sheets or Google Drive, but there is a Zapier integration you can use for more complex toolstack connections. There are also no AI or more advanced features available.
Key features
- Customizable survey design and structure
- Customizable dashboards for survey analysis
- GET parameter feature that lets you push data from your survey link to your results
Pricing
Survio offers three main pricing plans: Mini, Standard, and PRO Business, each scaling in features and monthly response limits. The Mini plan (22 USD/mo) is ideal for personal or educational use, offering 150 responses per month and basic export options. Standard (61 USD/mo) targets professionals and institutions, increasing the limit to 500 responses and adding branding options, advanced exports, and ad-free surveys. PRO Business (155 USD/mo) is built for teams and automation, with 2000 responses monthly, scalable user seats, automated reporting, integrations, and priority support.
You can also use Survio for free, with a limit of 50 responses to collect each month, limited features, and one user on the platform.
Best for
Survio lists four industries that their solution should fit best, and that is healthcare, travel, hospitality, and dining. But the specific roles that Survio fits best are marketing managers, HR officers, product specialists, and customer care agents.
No matter the industry or specific role, though, Survio is another example of a very simple survey software that fits those who either don't have advanced survey needs or simply wish to start their journey with simple feedback collection.
SurveyPlanet
SurveyPlanet is a simple survey tool with an exceptionally powerful freemium. This survey software originated in 2011 in California, United States.
SurveyPlanet lets you create various types of surveys out of multiple templates and themes, with limited customization options. It markets itself as a free online survey software, which you can use to share your surveys via a link or embed them on a website.
All customers have access to a reporting dashboard, with filtering and additional chart options available to users on paid plans.
The generous free plan mentioned earlier includes unlimited responses, surveys, and survey questions.
However, features such as exporting, customization, non-branded surveys, and, most importantly, branching are only available to paying customers. We believe branching to be an indispensable feature of any survey tool, which may become insufficient for long-term customer feedback campaigns.
Paid plans also hide some beloved AI features, for both survey creation and response analysis.
Now, similarly to all the survey software in this group—there's a pattern, yes—SurveyPlanet also caters to the more professional or "official" industries, such as governmental organizations, non-profits, or healthcare.
Key features
- User created survey themes with basic survey designs or more advanced CSS options
- Surveys in over 30 languages
- Bounce rate percentage
- Most difficult questions to answer flagged for easier improvement
Pricing
SurveyPlanet offers three pricing tiers: Free, Pro, and Enterprise.
The Free plan is surprisingly generous, with unlimited surveys, questions, and responses, along with basic themes and reports. The Pro plan ($20/month or $180/year) adds more advanced features like result exports, custom themes, question branching, white labeling, and AI-assisted survey creation. The Enterprise plan ($350/year) builds on Pro with advanced analytics, team collaboration, API access, and deeper respondent insights.
Best for
If you don't mind an outdated survey look and want to hop on the generous freemium, SurveyPlanet will do your organization justice—especially so if it lies somewhere between governmental, non-profit, or healthcare industries.
Qualtrics
Qualtrics is a customer experience management platform that lets you capture customer feedback at every stage of the customer experience lifecycle. It’s used by large organizations, universities, governments, and enterprise companies to collect and analyze data for customer experience (CX), employee engagement (EX), market research, and product feedback.
This customer experience software lets you send your surveys and questionnaires across multiple channels. You can also analyze your survey results with an intelligent, role-specific analytics dashboard.
It’s worth noting that Qualtrics offers a selection of ready-made feedback campaigns that let you automate the whole workflow. The downside is the lack of flexibility in designing your surveys.
Speaking of downsides, Qualtrics is an enterprise-level customer feedback tool, meaning, it takes some time to set up and the learning curve is quite steep. In turn, you’re getting a customer experience tool that can run on autopilot once figured out.
To see what Qualtrics use have to say about the tool, check out our Qualtrics vs SurveyMonkey comparison where we analyze deeply the reviews others placed for both tools, but also test them out, uncover pricing, use cases, and more.
Key features
- Powerful analytics engine (Qualtrics iQ)
- Variety of distribution channels: email and link, website, SMS, native apps, social media, QR codes, and more
- Automated ticketing and resolution tracking to close feedback loops
- Other comprehensive experience management solutions: DesignXM, ProductXM, EmployeeXM, Brand XM
Pricing
Aimed at enterprises, Qualtrics is not the most cost-effective solution. To get the prices, you need a demo from the sales team.
But Vendr—a platform that helps businesses negotiate better SaaS deals—calculated the median price users pay for Qualtrics on an annual basis to be $27, 293, which comes out to be around $2, 274 per month. The calculations were done based on 260 purchases.
Best for
Enterprise clients looking for a comprehensive customer experience platform that will let them automate survey campaigns who are not afraid to spend big budgets on a customer experience tool.
Alchemer
Alchemer is a customer experience platform that focuses specifically on delivering solutions across three areas: customer experience, employee engagement, and market research for customer research professionals.
The tool lets you create surveys out of multiple question types and advanced branching options and distribute them via different channels, such as email, website, web app, SMS, or offline kiosks. You can analyze your data with their analytics dashboard that lets you integrate with other tools to break information silos.
On higher plans, Alchemer also helps you set up workflows to distribute customer feedback across the whole company, close feedback loops, and identify, access, and manage audiences (including panel building).
Alchemer is a flexible solution: you can sign up for self-serve survey software or choose a plan that will allow for a full customer experience automation—with everything in between.
Key features
- Multiple survey distribution and communication channels, including offline surveys or videos
- A wide range of survey types
- Advanced reporting options
- Apart from survey software, Alchemer offers an Enterprise Feedback Platform and Voice of the Customer, and CX Automation solutions
- Professional services on request
Pricing
Alchemer offers three main pricing tiers based on user needs and feature depth.
The Collaborator plan ($55/user/month or $315/year) is designed for individuals running simple surveys and polls. The Professional plan ($165/user/month or $1,075/year) is aimed at small teams (1–3 users) needing essential data collection and reporting tools. For more advanced features, the Full Access plan ($275/user/month or $1,895/year) offers more robust data collection, deeper reporting capabilities, and greater customization—ideal for users who need advanced logic and integrations.
Best for
Enterprise-level CX professionals and market researchers looking for a self-serve customer experience solution, with plans to upgrade. When it comes to specific industries that Alchemer could work best for, it's mainly government organizations, education, non-profit, food & beverage, financial service, or software.
QuestionPro
QuestionPro is another example of a tool leaning more towards a customer experience platform, but they do offer survey options, employee engagement and customer research functionalities as well.
Their survey software lets you design customized surveys out of 30+ question types. You can distribute your surveys via multiple channels, including email, website, or mobile app. The tool also offers an analytics dashboard where you can access both quick real-time reports and comprehensive enough data analysis.
The QuestionPro’s CX platform specifically helps businesses boost customer loyalty delivering the right surveys at the right time and prioritizing feedback to reduce churn, converting detractors into promoters.
QuestionPro self-advertises as “built for enterprise.” As such, it offers a wide variety of customer experience management solutions. However, it also has limited customization and a lack of flexibility for non-enterprise clients (e.g., only one user per account, very limited integrations.)
Key features
- Multiple question types
- Survey logic
- Sentiment analysis for open-ended text questions in AskWhy
- 24/7 global support
Pricing
QuestionPro offers four subscription plans to choose between, depending on your team or organization's size and needs:
- Essentials is the free plan best for individuals or small teams, offering core survey tools like basic logic, standard question types, branding options, and 24/7 email support.
- Advanced builds on Essentials with features like multilingual surveys, SPSS export, advanced branching logic, custom scripting, and access to richer analytics and integrations. The Advanced plan starts at $99 per user /per month and can only be billed annually, adding to the costs.
- Team Edition adds collaboration tools such as user roles, team management, region-specific data centers, enhanced security options, and advanced reporting—ideal for departments and mid-sized organizations.
- Research Edition is the most powerful, designed for researchers and enterprises, offering specialized question types (e.g., Conjoint, MaxDiff, Card Sorting), deeper analytics (TURF, GAP, sentiment), advanced integrations, offline data collection, and dedicated customer support and success teams.
Note that these subscription plans are only applicable to the survey & research software that QuestionPro offers, employee experience and customer experience modules are sold separately and require reaching out to sales for a custom quote.
Best for
QuestionPro lists many industries that their solution is dedicated to, from understanding games in the gaming industry to engaging sports fans on events, or running research in governmental agencies.
But no matter the specific industry, QuestionPro seems to fit best enterprise-level companies looking for a combination of modules, from employee to customer experience and market research, prepared for more costly, custom solutions.
Sogolytics
Sogolytics is another customer experience management and survey platform designed for gathering feedback, analyzing data, and driving improvements across customer, employee, and market research areas.
Diving right into its basic survey capabilities, the tool’s survey platform offers everything that’s expected from online customer feedback software.
You can design your surveys in a code-free creator out of pre-made templates or from scratch. Then, you can send your surveys via multiple channels, such as website, email, mobile app, or even offline. The live analytics dashboard lets you access multiple report types. Sogolytics also offers multiple integrations for easier distribution and data management.
The customer experience and employee experience solutions on the other hand focus on tracking important metrics, such as CSAT, NPS, or CES and acting on the collected feedback, aka closing the loop.
Key features
- AI survey creation
- Add images, audio, videos in surveys
- Advanced online assessments and quizzes
- Word clouds
Pricing
Just as QuestionPro, Sogolytics offers separate plans for their survey software offer, with three subscription plans we can choose between, and a separate (Enterprise, custom) plan for the customer experience, employee experience, and enterprise modules.)
The three defined, self-service plans we can choose between are:
- Plus ($25/mo) ideal for individuals or small teams, offering unlimited surveys and questions, basic logic, multimedia support, multilingual surveys, 1,500 monthly responses, and strong foundational tools like report exports and website embedding.
- Pro ($199/mo) expands functionality with 20,000 annual responses, advanced branching and piping, email customization, save-and-continue, SPSS export, and dynamic reporting—making it well-suited for businesses with deeper survey needs and higher distribution volumes.
- Premium ($299/mo) delivers the full suite: 36,000 responses/year, phone support, advanced analytics (word clouds, cross-tabs, trends), custom variables, data cleansing, automated reports, and team collaboration features—perfect for enterprise-grade research and high-touch CX/EX programs.
There are also dedicated options for academic, student, and non-profit users with free licenses of the software.
Best for
Sogolytics lists several professional industries their solution is fit best for, from banking to consulting, healthcare, credit union, or higher education.
Informizely
Informizely is a user feedback and survey tool designed to help businesses collect insights directly from their website with targeted surveys run for visitors in real time. It's often used for conversion optimization, product development, and improving customer experience.
When it comes to just surveys, Informizely lets you create customized ones—you can change the design to fit your brand and choose the number of questions displayed at once.
The tool works best for website pop-ups, in-line surveys, and feedback buttons. Thanks to advanced targeting options, you can display them to the right people at the right time, which makes it precisely fit for product-focused feedback, as long as it's web-based. Informizely also supports link and email surveys (with embedding available).
Key features
- Inline surveys that display automatically when scrolled into view
- Flexible survey creator
- Public links for survey report distribution
- Advanced targeting options
Pricing
Informizely comes with three, self-service subscription plans to choose between:
- Professional ($169/mo) is ideal for small companies starting with VoC programs, offering unlimited surveys, unlimited users, all survey channels (web, link, email, embed), 1,000 monthly responses, basic integrations, and access to core features like branching, exit intent, and full styling options.
- Business ($259/mo) expands capabilities with 2,500 monthly responses, 3 integrations, up to 5 administrators, and advanced tools like AI-assisted survey creation, AI reporting, branding removal, custom CSS, and richer targeting options — perfect for growing businesses that need more customization and automation.
- Enterprise ($399/mo) delivers the full platform for large organizations, with 5,000 monthly responses, 10 administrators, unlimited integrations, APIs & webhooks, advanced targeting (custom properties, cookies), survey sampling, timed actions, and full white-labeling — designed for complex, high-volume feedback programs.
Those that need highly-customized solutions should reach out to Informizely sales team for assistance.
Best for
Informizely is best for product teams, marketers, UX researchers, and customer experience managers who want to gather on-site, in-the-moment feedback to improve conversion rates, user experience, and customer satisfaction, as long as they focus on web-based applications.
Pulse Insights
Pulse Insights is an enterprise-grade micro-survey platform designed for digital marketers and product teams to collect contextual, zero-party data directly from customers and activate it across channels.
The tool's website talks about its lightweight setup, flexible web-based console, and in-context, on-brand widgets making it easy to launch targeted, responsive surveys without relying on tech teams.
The tool also claims to treat their surveys as content. You can display your fully on-brand surveys on your website or inside your product as a docked widget, feedback button, and top or bottom bars. For maximum precision, you can segment and target the customers and send surveys across all your key channels at once.
While in-app surveys are the tool’s specialty, you can also distribute them via link and email as well.
Pulse Insights offers progressive profiling options that let you collect customer preferences and create a “golden CRM record.” Then, you can use the information you gathered to send personalized offers automatically, trigger cross-sell or up-sell opportunities, set up marketing campaigns, and more.
Pricing
To get Pulse Insights' pricing, you need to request a demo from the sales team.
Best for
People looking to capture contextual customer feedback inside the product only and have some budget to spend. The quite advanced features, including omnichannel capabilities, advanced targeting, AI-driven analysis, and built-in privacy, QA, and security features, suggest the tool may be expensive—just as the need to schedule a demo to uncover the pricing.
Special mention: Survicate
Survicate lets you run in-product surveys as well.
You can build customized surveys and display them on your website or web app in the form of a pop-up or a Feedback Button. Advanced targeting and triggering options will keep your surveys highly contextual.
Pick the right time and place for your survey, and choose the right audience based on respondent attributes. You can also choose the start and finish time for your survey or set up recurring displays.
To run website surveys with Survicate, you need to add a pre-generated line of code to your website HTML once and enjoy easy-to-launch surveys forever.
Qualaroo
Qualaroo is a customer and user feedback software focused on in-app feedback. Specifically, Qualaroo is a user feedback and research tool designed to collect insights directly from visitors while they browse your website, app, or product. It uses contextual micro-surveys—called “Nudges™”—to ask targeted questions at the right moments in the user journey.
With Qualaroo, you can send customized microsurveys created from scratch out 20+ question types or based on ready-to-go templates. Distribution channels include web and mobile apps, websites, or most public URLs. Notably, you can also launch your surveys on prototypes inside Figma, InVision, Marvel, AdobeXD, and Axure.
Qualaroo analytics is powered by AI and allows for sentiment analysis, feedback mining, automated response categorization, and more, on top of traditional reporting. The tool also offers email notifications.
Available integrations include analytics, collaboration, marketing, and product management tools, although the selection is not particularly wide.
Key features
- Customizable in-app microsurveys for iOS and Android
- Surveys for prototypes
- AI-based analysis
- Great as beta tests/research funnels (you can use surveys to recruit research groups, then move them to test your prototype)
Pricing
The free plan one gives you only up to 50 survey responses, if you want a plan that will allow you to collect more survey responses, you need to check out the Business plans, which come in three variations:
- Essentials ($79.99/mo) is ideal for individuals or small teams, offering unlimited surveys, responses, AI-assisted creation, 20+ question types, branching logic, and 1,000 email sends per month.
- Business ($139.99/mo) is best for growing companies, adding NPS, CSAT, CES, website intercepts (Nudges™), mobile surveys, exit intent, targeting, multilingual support, file uploads, and 5,000 email sends with 100K pageviews.
- Enterprise (from $149.99/mo, billed annually only) is built for large organizations, with unlimited usage, in-app SDKs, sentiment analysis (IBM Watson), advanced APIs, SSO/SAML, custom variables, enterprise security, and dedicated support.
For an extra $300 per year, you can purchase the White Label Package that allows you to remove Qualaroo branding.
Best for
Product teams who want to capture in-app customer feedback as well as test prototypes. Note that capturing in-app feedback with SDKs is only available from the Enterprise plan, which starts at $149.99 per month and can only be billed on an annual basis.
Special mention: Survicate
Suvicate offers an easy-to-install, flexible mobile SDK.
You can create on-brand surveys directly in the Survicate panel, with no app updates required.
And you can enjoy the same array of triggering, targeting, and customization options as with other Survicate surveys.
Tip: use the thank-you screen buttons to direct satisfied users to app store reviews and improve your ratings.
How to choose a customer feedback tool that’s right for you?
Picking a customer feedback tool perfect for your use case is challenging. Hopefully, the list above made the task a bit easier.
But if you’re still undecided, here are a few things you should keep in mind.
#1 There’s no one perfect solution for every business
Just because a tool is a “market leader,” or all of your competitors use it, doesn’t mean it’s the right one for you.
Spend some time thinking about your current priorities. Is it a particular survey channel? A whole customer feedback program? Different collaboration options? Survey launch speed? Use case flexibility? In-app surveys?
Choose your top three and keep them in mind when browsing the feature list of every tool. Pick a tool that ticks all (or most) of your boxes.
#2 Go as specialized as possible—within reason
Just as stated above, there’s no one-size-fits-all solution when it comes to customer feedback software.
If you know from the start you only want your customer feedback tool to collect feedback because you have a trusted and well-working toolkit for data analysis and contact with your audiences, don’t go for an all-encompassing customer experience platform.
Or, if you only want to collect feedback inside your mobile app, go for a tool that focuses on that channel.
However, always keep in mind that business needs change, and you might find yourself in need of expanding. It’s good if your tool of choice leaves at least some room for flexibility and experimenting.
#3 Don’t go for an enterprise-oriented tool if you’re a small or medium business—and vice versa
As a small business, you’ll never be a priority for an enterprise-level tool, and you will most likely not use all of the available features to justify the cost. Similarly, a startup-focused tool might not be able to accommodate an enterprise’s needs regarding automation and the amount of data.
Sometimes, finding the perfect customer feedback or customer satisfaction tool is a matter of trial and error. This is why we encourage you to play with free trials of the tools that sound the most promising. Launch a test survey and see if you have a fit!
Ready to start testing Survicate? Sign up for a free trial and let us know if you have any questions. We're here to help you get started.
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