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Collecting customer feedback is always a safe bet if you’re looking for a way to improve your business. From lowering churn, increasing product stickiness, and enhancing revenue, gathering customer feedback has plenty of benefits.

However, there are also plenty of tools built for this purpose. One of them is Qualaroo, “user research and customer feedback software,” as they dub themselves. Launched by the same people behind Proprofs, this is a popular option for any company looking to collect customer insights.

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But how good is Qualaroo? And are there any better alternatives? Let’s find out.

A word about Qualaroo

Qualaroo boldly claims that their feedback software is 10x more valuable than email surveys when you land on their website. 

Qualaroo alternatives - Qualaroo
Qualaroo lets you capture multiple types of feedback at once

To get to this point, Qualaroo offers several different tools in one:

  • Online surveys
  • Product and in-app feedback
  • AI sentiment analysis of the feedback you receive

In short, surveys and their varieties and types of widgets for collecting feedback. The AI sentiment analysis works by analyzing keywords from your customers’ feedback to let you know whether their feedback is positive quickly.

Qualaroo Proprofs is a tool typically designed for user research and product feedback and used by UX designers and product managers.

Qualaroo is free if you are okay with being limited to 50 responses. This will likely not be enough for a business, so you’ll have to invest.

Paid plans start at $19.99 per month if you pay for a year upfront. Otherwise, it's at least $39.99 monthly.

G2 reviews rate this tool at 4.4 out of 5, with 41 reviews.

Let's look at some alternatives to Qualaroo and why you may even want to consider them.


Are you looking for an effortless way to collect customer feedback? No matter where your customers are, you can use Survicate to find out what they think. Your website, email, app, or someplace else is a Survicate survey you can use.

There is much to like about Survicate, but let’s start with 400+ survey templates. There is a survey for every situation, from user experience surveys, content preference surveys, website feedback surveys, and many others. No matter the situation or the stage of the sales funnel, there is a survey template you can grab and use immediately.

Survicate works well with a variety of different apps. There are integrations with CRMs such as HubSpot, email marketing tools like Mailchimp, communication tools like Slack, and many others. And for everything we don’t have, you can use the Zapier integration to hook things up.

Survicate’s survey editor is easy to use, and even if you’re not an experienced designer or developer, you can create surveys in minutes. Send them by email, link (even on social media!), embed them in your app or website, or even prompt customers to leave feedback in-product.

What are you waiting for? Sign up free today to get started!

Survicate vs. Qualaroo

In a nutshell, Survicate is a more extensive and flexible survey tool. Qualaroo lacks embedded email surveys, has limited survey design, less extensive targeting of web/in-product surveys, and no AI support when building surveys. Survicate offers many more integrations and is more likely to fit smoothly inside your current workflow.

Choose Survicate to access more comprehensive survey channels and reach customers at every stage of the user journey.

What about pricing?

Qualaroo pricing for web surveys is based on page views on survey responses, which is not an ideal solution for scaling. If you have a lot of visitors and few people respond to the survey, you are paying a lot of money without having any insights. In addition, it costs an additional $300 per year to remove the 'powered by Qualaroo' logo.

Survicate offers a 10-day free trial with business features available. Paid plans start at $53 per month with 250 monthly responses and all the integrations.


Want to build more than surveys? We have a tool for creating more than surveys. SurveyLab has a versatile offer with surveys, forms, and quizzes. The surveys do not look as sleek and modern, but they are available on various apps, from mobiles to computers.

Qualaroo alternatives - Surveylab
An all-around tool for creating surveys - Surveylab

You can integrate your surveys with Slack, Salesforce, Dropbox, Zendesk, Cint, and Dynata. That’s it. There is no Zapier integration.

So far, SurveyLab is not looking very convincing, and the pricing does not help much either. You can grab the free trial to test it out, and the paid plans start at $49 per month. You must opt for the Professional plan at $249/month to unlock advanced survey logic and mobile responses. The cheapest plan gives you up to 2,500 survey responses per month.

It’s not a compelling offer, but it could work well for someone who doesn’t need many monthly survey responses.


This Qualaroo alternative seems like an enterprise solution for capturing customer feedback across different platforms and formats, but it’s essentially a tool that does surveys. Like competitors, GetFeedback focuses on different survey types (NPS, CSAT, CES) that can be used across other platforms.

With a few extra steps, you can capture this feedback on your website, mobile app, and even in emails and SMS chats. You can get immediate notifications about new survey responses to react quickly and fix issues before they snowball into crises.

Qualaroo alternatives - Getfeedback
An enterprise tool for collecting feedback - GetFeedback

You can’t see the pricing anywhere - you must get in touch to determine the cost. The free trial can be yours for 14 days, however. With some research, we found that the cheapest plan starts at $50 per month, which seems reasonable. However, this only gets you one integration (Salesforce) and does not include mobile surveys.

Pulse Insights

If you’re looking for an enterprise solution for collecting feedback, Pulse Insights might be the right choice. Dubbing themselves the “enterprise zero party data platform,” Pulse Insights targets large companies looking to improve their customer experience by offering personalized customer feedback collection methods.

Qualaroo alternatives - Pulse Insights
Stunning UX and UI with Pulse Insights, an advanced Qualaroo alternative

Don’t get confused by their website and offering - it’s a micro survey platform that lets you use advanced targeting to ask the right questions at the right time to the right audiences. Once you have their replies, the data gets stored in a central feedback repository where you can use it to guide future marketing and sales campaigns.

While the app may be confusing initially, it gets easier to use as time progresses. You can collect customer insights in various forms: top bar, bottom bar, inline, full screen, and more. We can customize all of the forms to match the rest of your website design fully.

Pricing is not public, and you’ll have to contact the company to determine how much you will pay. However, G2 has pricing information, and their quote is $4,000 per month, and you have to pay quarterly.

Pulse Insights has arguably the nicest look and feel out of the bunch here. However, they don’t have the functionalities of some much cheaper tools. Moreover, the pricing is hard to justify, even for enterprise companies.

Qualaroo alternatives banner 2


Doorbell promises a lot, and for the most part - it delivers. This survey tool is easy to use and set up. Copy and paste one line of code, and you can add surveys to your website or even your mobile app. You can edit the surveys to fit your website design through CSS, and it’s also possible to add different languages.

Qualaroo alternatives -
Collect feedback across different platforms with

If you’re looking for the types of feedback that you can collect… You’re going to have a hard time finding out. Their official website does not list what they do - whether it’s forms, surveys, or some other method for collecting feedback. They also don’t mention any survey templates to get you started.

Interestingly enough, they do have quite a few integrations, 30 to be exact. From project management tools to CRMs to messaging tools like Slack and Twist, you’ll have plenty of tools to connect your feedback to or from.

Regarding pricing, Doorbell is competitive at $29 per month. You get five users and complete feedback forms and responses. Interestingly, you don’t get any NPS surveys, which are not in this plan. There is a free plan, but it’s limited.


Another well-known option in the customer experience space, Mopinion lets you capture customer feedback across platforms and devices. Many things seem involved, but it boils down to running surveys within your online platforms. However, mOpinion’s offer is pretty good.

Qualaroo alternatives - Mopinion
All the basic survey types are covered in Mopinion's offering

Within the platform, you can run several different survey types:

The editor is easy to use and allows plenty of customization. The drag-and-drop interface lets you change colors, fonts, and designs, all the while choosing a variety of different question types. So, you have all your basic survey needs covered.

The surveys are fully optimized across devices to look and feel the same on a tablet or a big PC monitor. The app also supports translations within the interface, so you can translate one survey into different languages and display it in the right language at the right time - a neat feature for international products.

Out of all the apps on this list, this is the second best - regarding integrations. You can look at their website to find various apps it works with, including CRMs, communication tools, project management tools, etc.

The problem with mOpinion is the pricing. While it has a great feature set, the price of $229 per month for the cheapest plan will be a bitter pill for many. And when you add that this plan has only one dashboard, no translations, and no in-app surveys, it makes more sense to look further.


Refiner is the most niche tool in this selection. While others target different kinds of businesses, Refiner was built for use in SaaS products only, be it a web or mobile application.

Qualaroo alternatives - Refiner
Laser targeted towards SaaS businesses, Refiner makes for a compelling Qualaroo alternative

This is reflected in the survey templates available: NPS, CSAT, product-market fit, product research, and many others. If you don’t want to use a template, you can start a survey from scratch and use common software features such as logic jumps and branching for full personalization and segmentation.

Surveys can be sent in three major ways: in-app, through emails, or on your website. You can analyze the results from a central dashboard and segment users based on their results. Refiner is less covered than some competitors, with just 14 integrations total on the integration side. However, there is Zapier in case you need some extras.

Once surveys are complete, you can send the results to your inbox or get notified in your Slack workspace.

Given its feature set, Refiner is not incredibly expensive. At $79 per month, you get up to 5,000 monthly active users and all the above features. The only real limitation is the number of dashboards you can create. You can also try it completely free for 14 days before moving on to a paid plan.

Wrapping up

Qualaroo is a good tool, but there are a few flaws, primarily because you can’t try it out monthly, and you’re immediately locked up into spending a large lump sum at once. Compared to the other entries here, the features and the overall offer are not phenomenal either, so it’s worth looking into Qualaroo alternatives.

Survicate is a Qualaroo alternative with everything you need to collect customer feedback in one place. Sign up today to get started! Also, you can foster your decision-making by checking our newest ranking of best website satisfaction tools.