Likert scale survey template

Question 1

What is a Likert scale?

Answer

Here’s the Likert scale definition:

Likert scale is a rating system used in surveys and questionnaires. Its purpose is to measure people’s attitudes towards a certain statement.

In Likert scale surveys, the respondents have to pick an answer to a close-ended question. The answers are presented on a scale between two extremes (e.g., “very satisfied” and “dissatisfied”).

A Likert scale question is usually just one part of a longer questionnaire. It’s a good practice to include open-ended questions in Likert scale surveys to let the respondents explain their answers.

When should you use the Likert scale survey? Every time you need to measure your clients’ attitudes about specific things in deeper detail, it will come in handy.

With the customizable Likert scale template above, you’ll easily create any Likert scale survey that fits your research and business needs.

Question 2

What are the Likert scale survey examples?

Answer

Likert scale surveys and questionnaires take many forms and concern different topics. Let’s go through a few most popular Likert scale examples.

Customer satisfaction survey (CSAT)

One of the most famous examples of the Likert scale survey is the Customer Satisfaction (CSAT) survey. This customer experience survey asks the respondents how satisfied they are with a company’s product and services. The respondents need to pick on an answer from a 5-point-scale, ranging from “very satisfied” to “completely dissatisfied.” This type of survey will let you assess your audience’s general attitude towards your company, identify how polarized your audience is, and discover areas that demand improvement. Play with our CSAT survey template to see how it works!

Product satisfaction survey

The Likert scale question lets you investigate your customers’ attitudes towards a particular product or service. One of the more popular product survey questions is: “How often do you use the X feature?”. The respondents have to pick an answer from a range of options between “never” and “every day.” This way, you’ll gauge which parts of your product contribute to your success and which are less popular.

Employee engagement & satisfaction surveys

Likert scale is an excellent way to measure employee satisfaction, too. Run surveys with Likert scale questions to gauge the employee’s general attitude towards their company, investigate their knowledge of and attitude towards company policies and tools, or ask them to evaluate their co-workers.

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But these are just examples. The Likert scale will come in handy every time you need to measure your clients’ attitudes about specific things in deeper detail. With Survicate, you’ll easily modify the Likert scale survey questions to fit your needs.

Question 3

How to write Likert scale questions?

Answer

Stay on topic

Limit yourself to one subject matter per survey if you want to get the most accurate view of your respondents’ attitudes. For example, when you want to investigate what your clients think of your customer service, don’t include questions about the purchasing process or return policy in the same survey. It’s better to ask a few in-depth questions about the customer service (e.g., the employees, the waiting time, the effectiveness). This way, the respondents will think deeply about one topic—instead of barely dipping into a few.

Remember about survey question best practices

Avoid leading questions and unclear or overly complicated questions, use simple language that resonates with your audience, and don’t ask too many questions at once.

Use the same scales across one survey

If your survey has more than one Likert scale question, make sure they all use the same scale (e.g., 7-point or 5-point). You’ll have an easier time comparing the answers and drawing averages.

Use unipolar scale for responses

The unipolar scale includes answers that vary from a maximum to minimum degree of the same concept (e.g., from “very satisfied” to “not satisfied”). As opposed to the bipolar scale that makes people choose between two opposites (e.g., from “I love it” to “I hate it”), the unipolar scale is less confusing and more scientifically reliable.

Question 4

What are the Likert survey questions?

Answer

Here are a few common Likert scale survey question types.

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Agreement: You present your audience with a statement and ask how much they agree or disagree with it.

Examples:

It was easy to find and purchase the product on this website.
Customer service helped me resolve my issue.
I am proud of the value we create as an organization.

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Importance: This question asks your respondents how vital a particular thing is for them. It helps with planning product roadmaps and gauging the usefulness of your products and service.

Examples:

Do you think feature X is an important part of this app?
How important is shipping speed to you when considering a purchase?

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Likelihood: The respondent needs to state how likely they are to do something. This type of question forces the users to think if they’d make an effort for you instead of just expressing their opinion.

Examples:

How likely are you to recommend our company to your friends and colleagues?
How likely are you to try out the new version of product X?

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Satisfaction: This type of question asks your respondents to state how satisfied they are with a product or service.

Examples:

How satisfied are you with our customer support?
How would you rate your overall satisfaction with our product?

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Another distinction between Likert scale survey questions concerns the number of responses.

You can choose between an odd or even number of responses.

Odd Likert scale uses a 9, 7, or 5-point scale. The odd number of options creates a neutral middle point. This type of survey doesn’t force your audience to pick a side, which makes it more reliable—if your customer doesn’t have a strong opinion, they won’t choose randomly just to move further.

Even Likert scale is usually 2-point or 4-point. The lack of a neutral option polarizes the respondents. It comes in handy when you don’t want your respondents to stay on the fence about an issue or when the neutral option doesn’t apply (e.g., when the question concerns frequency and the answers range from “every day” to “never”).

Question 5

How do you create a Likert scale survey?

Answer

With Survicate, you’ll have a Likert scale survey up and running in minutes.

Once you set up your account, use the Likert scale survey template from above. You can also create a survey from scratch in the creator—just pick “Multiple answer selection” from the list of question types. Our Likert Scale creator is fully customizable and will let you ask every question, provide any type and number of answers, and make the design fit your brand.

Distribute your survey via email, website, web app, or mobile app. Set up targeting to reach a specific set of users, or just cast a wide net—and wait for your answers to roll in!

In your account panel, you’ll find a survey report with your survey results and response breakdown. You’ll be able to analyze the answers, check how polarized your respondents are, and get insights that will let you act, react, and improve. You can also export data to your favorite external tools, Excel, or Google Sheet.

But the best way to see how Survicate works is to try it out yourself. Set up your account now!

Question 6

What do you do with your Likert Scale results?

Answer

To analyze your Likert scale survey results, it’s best to use the mode (identifying the value that appears the most often) or the median.

But even just a look at the response distribution will give you valuable insights. Is your audience polarized, or are the answers evenly spread? Do you have many avid haters and die-hard fans, or do the respondents gravitate towards the neutral middle?

With Survicate, you’ll run surveys and analyze your results all in one tool. In the report panel, you’ll see the summary and breakdown of all your responses. You can also integrate Survicate with your favorite data analysis tool to deepen your research. You’ll quickly report on your Likert scale survey results and get actionable insights that will let you improve for your customers.

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Likert scale survey template

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Likert scale survey template

What is a Likert scale?

What are the Likert scale survey examples?

How to write Likert scale questions?

What are the Likert survey questions?

How do you create a Likert scale survey?

What do you do with your Likert Scale results?

Large section heading

All native integrations are1-click and code-free

We’re here to support youalong the way

We’re also there

All native integrations are
1-click and code-free

We’re here to support you
along the way