Here are a few common Likert scale survey question types.
Agreement: You present your audience with a statement and ask how much they agree or disagree with it.
- It was easy to find and purchase the product on this website.
- Customer service helped me resolve my issue.
- I am proud of the value we create as an organization.
Importance: This question asks your respondents how vital a particular thing is for them. It helps with planning product roadmaps and gauging the usefulness of your products and service.
- Do you think feature X is an important part of this app?
- How important is shipping speed to you when considering a purchase?
Likelihood: The respondent needs to state how likely they are to do something. This type of question forces the users to think if they’d make an effort for you instead of just expressing their opinion.
- How likely are you to recommend our company to your friends and colleagues?
- How likely are you to try out the new version of product X?
Satisfaction: This type of question asks your respondents to state how satisfied they are with a product or service.
- How satisfied are you with our customer support?
- How would you rate your overall satisfaction with our product?
Another distinction between Likert scale survey questions concerns the number of responses.
You can choose between an odd or even number of responses.
Odd Likert scale uses a 9, 7, or 5-point scale. The odd number of options creates a neutral middle point. This type of survey doesn’t force your audience to pick a side, which makes it more reliable—if your customer doesn’t have a strong opinion, they won’t choose randomly just to move further.
Even Likert scale is usually 2-point or 4-point. The lack of a neutral option polarizes the respondents. It comes in handy when you don’t want your respondents to stay on the fence about an issue or when the neutral option doesn’t apply (e.g., when the question concerns frequency and the answers range from “every day” to “never”).