10 Best NPS Survey Tools for Deep Customer Insights

How likely are you to recommend the product/brand to your friend?

Net Promoter Score (NPS) is the easiest and fastest way to assess customer loyalty to a company. The answer to this simple question provides deep insights into customer satisfaction.

This piece lists 10 of the best NPS survey tools for your business. Discover them all to create a survey your customers won't ignore.

#1 Survicate

The thing about Survicate is that once you start using it, you won't want to stop. It’s easy to use and flexible, and creating NPS surveys is like a walk in the park. You can quickly choose one of the ready-made templates or create your own from scratch. 

Embed your survey in your email, product, or anywhere else along your customer journey to increase your chances of getting a response. With Survicate, anyone can create a great survey, even without coding experience.

Moreover, Survicate provides automated reports daily, weekly, or as often as you wish. You can also get real-time notifications about responses on Slack or Microsoft Teams via native integrations.

And don’t forget to connect Survicate with other tools you use in your daily workflows, such as HubSpot. You can use these integrations to create even more powerful customer insights.

NPS survey features

• Flexible design editor with endless customization options
• Drag & drop questions
• Smart surveys with skip logic, re-directs, and custom actions
• Email, website, web, and mobile app surveys are available
• Over 300 ready-to-go survey templates, including NPS, CES, and CSAT
• Advanced integrations with, e.g., Google Analytics, Intercom, and HubSpot
• The ability to import feedback from other sources
• Real-time notifications and automated reports

Pricing

Survicate's paid plans start at $53 per month. There are several pricing plans available.

Free plan

Survicate offers a generous 10-day free package with access to all Business plan features.

#2 Hotjar

Hotjar is used to create simple surveys and collect customer feedback. It provides on-site and external questionnaires to capture customer answers during specific journey moments.

Hotjar's setup process is simple, and creating surveys is fairly straightforward. It’s worth noting that some more advanced options, such as custom-built integrations, AI-powered analysis, and survey performance analysis are not available on the free plan.

However, creating conditional logic for survey questions is quite challenging and might limit you in a certain way. Therefore, unless you don't require any complexity in your NPS surveys, Hotjar Ask should be a good choice. 

NPS survey features

• Easy installation - just copy and paste one line of code
• No storage limits for survey responses
• Customizable survey designs 
• Question bank and pre-built templates are available

Pricing

Hotjar offers three paid plan options. The prices start at $59 per month and vary depending on the number of responses you plan to gather. The business plan offers survey performance analysis and AI sentiment analysis and starts at $79 per month. A scale plan is also available.

Free plan

✅Yes, Hotjar provides a free plan with up to 20 monthly responses.

#3 Zonka Feedback

Zonka Feedback is another NPS survey tool worth a closer look at. The software offers white-labeled surveys, forms, polls, and quizzes that can be created in minutes. So, what does it look like in reality?

Even though the interface is straightforward, creating a more detailed NPS survey is tedious. Instead of dragging and dropping pre-made open-ended questions, you must manually type each one. In addition, the animation between questions is a bit clunky. 

However, a good option is the ability to create quick micro surveys that can save you time. The availability of multiple languages is also a nice touch. 

NPS survey features

• Real-time survey preview
• Screen design for introductions and exits
• Pipelining answers from one question to another
• Multilingual surveys

Pricing

Zonka Feedback offers a number of paid plans. The starter plan is $49 per month billed annually.

Free plan

✅Zonka Feedback provides free plans with limited functionalities.

#4 Nicereply

Nicereply promises that it will never let you miss an opportunity to grow and improve your business. There is no denying that this survey software provides an interesting rating feed that makes tracking feedback a little easier.

The tool provides handy filters that streamline segmenting the results. It also has a user-friendly interface that should be accessible to beginners.  

NPS survey features

• Charts, time filters, and comparisons
• Customer dissatisfaction highlights
• Rating feed to track your NPS score easier

Pricing

Nicereply offers a 14-day free trial on all four paid plans. The starter package is $59 per month and includes 100 monthly responses and 3 users.

Free plan

✅Nicereply offers a 14-day free trial.

#5 AskNicely

AskNicely isn't precisely a survey builder but rather an experience management platform. Among the appealing features of AskNicely is the ability to set up follow-ups for a particular use case or disable automation altogether. 

The tool is not easy to learn from the get-go. It might not be the best option if you need to create surveys right away. For beginners, the more advanced features might be overwhelming.

NPS survey features

• Getting feedback via email, SMS, or web
• Sharing customer feedback in real time to the right screen (TV, mobile app, PowerPoint)
• Rule-based automation that triggers emails or integrations

Pricing

AskNicely offers Starter, Standard and Advanced plans. You need to contact sales for pricing information as it's not available on the website.

Free plan

⛔️AskNicely doesn’t provide a free plan.

#6 Qualtrics

If you need survey software that handles complex research projects and you have developers on hand, Qualtrics might be the option for you.

Its online survey software covers all aspects, from creation to analysis. You can choose from many different graph types (limited since you cannot create anything dynamic) and export the data to external files.

What makes Qualtrics reputable is artificial intelligence that powers survey creation and gives personalized survey design recommendations. This add-on works reasonably well and can help get better-quality data.

A crucial point to note is that Qualtrics’ drag-and-drop menu is limited in its capabilities. So if you don't know Python or another programming language, adding more custom options or complex logic will be challenging.

NPS survey features

• Creating and testing surveys in real-time
• Predictive intelligence and statistical analysis built-in
• Personalized survey design recommendations

Pricing

Qualtrics does not provide pricing on its website and you need to contact its sales team to get a quote.

Free plan

⛔️Qualtrics doesn’t offer a free plan.

#7 Simplesat

Simplesat, in line with its name, provides a survey builder that lets you create simple and intuitive surveys. You can also use it as a plugin for a ticketing system (without knowing much about the code). 

The tool is easy to use and master, as it doesn’t provide any features that might confuse you. While it streamlines the workflow for quick surveys, it could also be a barrier if you need to conduct more complex and detailed research. 

Therefore, it's a friendly tool for collecting basic customer insights but it doesn't provide much else.

NPS survey features

• Provides support for multiple brands in one account
• Responsive survey design
• Support for nearly any helpdesk through dynamic placeholders
• Automated follow-up emails to remind customers to complete the survey

Pricing

There are two options: a standard plan with unlimited users, customers, and surveys for $99 per month and a Pro plan for $199 per month, which includes custom survey design and multi-brand support.

Free plan

✅Simplesat provides a 14-day full-access trial.

#8 Delighted

The Delighted tool is powered by Qualtrics (mentioned above in this article). In terms of overall customer experience, Qualtrics is more robust and provides more complex features, while Delighted is explicitly designed for surveys.

This survey builder should work well if you need to create a basic survey without any outstanding tweaks. It also provides an " over-surveying feature,” which protects your customers from getting too many surveys.

Unfortunately, the solution is quite expensive compared to other entries in this list. Further, it binds you for a year without the possibility of the monthly payment. 

NPS survey features

• Additional questions powered by conditional logic based on the survey response.
• Delighted API to automatically trigger surveys based on customer journey touchpoints
• Personalized thank-you messages to engage customers 
• Keyword-specific search results

Pricing

Delighted offers three paid plans. The Starter plan is $17 per month when billed annually and it provides 100 responses per month. Premium and Premium Plus plans are also available at $224 and $449 per month, respectively.

Free plan

✅Yes, Delighted provides a free plan.

#9 InMoment

InMoment, formerly known as Wootric, provides a pretty good survey solution. It is relatively easy to create and send surveys customized based on the events that you define, regardless of what language they are in or what customer segments they are targeting.

InMoment filters are easy to use and allow you to understand customer behavior deeply. Furthermore, you can customize them to your needs.

NPS survey features

• Engagement Engine powered by AI to conduct real-time conversations with customers.
• Survey frequency monitoring
• Micro-surveys for ad-hoc research queries

Pricing

The vendor doesn’t provide any pricing information. You have to get in touch to get a quote.

Free plan

⛔️InMoment doesn’t offer a free plan.

#10 SatisMeter

SatisMeter didn’t impress us with anything in particular, but we must admit that setting up the account and creating a survey was a breeze. Since most of the work is automated, no special skills are required.

Unfortunately, the SatisMeter survey design isn’t highly customizable. You can only change the color (which doesn't mean much, especially in comparison with other entries here). You can't count on any unique templates, either.

Implementing integrations is tedious, and they don't run as smoothly as they should. You can get fundamental customer insights through this tool, but for some more detailed research, it's not going to be the right choice.

NPS survey features

• Unlimited projects, team members, and surveys
• Survey throttling and sampling to prevent survey overload
• Multilingual support
• Targeting by user attributes

Pricing

There is just one ready-made subscription plan available called the Growth plan. At $199 per month, you will get 1,000 responses and 10,000 active users. However, there is also the possibility of upgrading to a custom enterprise plan.

Free plan

✅Yes, SatisMeter provides a free plan, limited to 25 responses per month.

Start measuring NPS with Survicate survey software

While there are numerous excellent NPS survey tools available in the market, Survicate stands out as the top choice for businesses seeking to gain insightful feedback from their customers.

Its user-friendly interface, robust analytics, and seamless integrations with popular CRM and analytics tools make it an unparalleled option. Whether you're a small startup or a large enterprise, Survicate offers the flexibility and efficiency needed to deeply understand customer satisfaction and drive meaningful improvements in your product or service.

With a generous 10-day free trial, you can now test all Survicate's Business features without making a commitment. Simply sign up and start collecting NPS feedback today!