Stick to these best practices to create a “How did you hear about us” survey that will provide you with high-quality data:
Add follow-up questions to your surveys
Surveys are a great way to establish a dialogue with your clients and gather qualitative data, so don’t limit yourself to the initial “How did you hear about us” question.
Always ask your customers to explain their choices—for example, if they say that they found you on social media, ask them to specify the channel. And if they mention your ads, make sure to ask where exactly they saw them.
With Survicate, it’s easy to design different paths for your respondents with the help of skip logic. Check the template above to see how the flow of questions changes depending on the previous answer.
You can also add other open-ended questions to your surveys. Since the “How did you hear about us” survey is often shown to first-time visitors, you can go with:
- “Did you find what you were looking for on our site?”
- “How likely are you to use our product again?”
- “How likely are you to recommend our product to your friends and colleagues?”
Give your survey a personal touch
Explain to your respondents why you’re running the survey (for example, tell them you want to learn how to provide them with the best customer experience possible), leave a place for additional comments, include a “Thank you” screen. A little bit of honesty, humor, and personalization can go a long way.
Make sure your survey doesn’t disrupt the customer journey
To ensure your surveys’ maximum response rate, you need to place them in the proper context. Show a website pop-up to new visitors after they browse your site for a while, display it on a “Thank you” page, or make the “How did you hear about us” question a part of your post-purchase survey.
Survicate offers multiple survey distribution channels (email, link, website, web and mobile app), so if you run your surveys with us, the sky’s the limit.