“How Did You Hear About Us” Survey Template 🚀 Survicate

“How Did You Hear About Us” Survey FAQ

What is a “How did you hear about us” survey?

“How did you hear about us” survey is a popular customer feedback survey that helps you discover how your customers came upon your brand.

The survey usually consists of the main “How did you hear about us?” question (or an alternative, like “Where did you discover our company?”), followed by different channel options for respondents to choose from.

A good “How did you hear about us” survey should also include follow-up questions that let the respondents explain their answers.

Take a look at the template above to see how it works.

Why do you need a “How did you hear about us” survey?

The “How did you hear about us” survey is an easy way to get more information about your customers and ensure the marketing budget isn’t slipping through your fingers.

Asking your customers where they came from will let you know which channels are your best bets for lead capturing and nurturing campaigns. If one of your channels is particularly effective, you can allocate your budget there. And vice versa—if you’ve been spending money on ads in places your customers don’t visit, it’s time to ditch them.

If what you’re thinking now is: “Okay, but that’s what I have my analytics tool for!”—you’re right, of course. Surveys aren’t here to replace analytics software but to enrich your quantitative data with qualitative inputs. No tool can tell you everything about the customer journey. Maybe the user who came to you through a search engine saw your Facebook ads first, didn’t click them, and then decided to search for you in Google after all? That’s valuable info.

Surveys also let you establish a personal connection with your customers. You’ll be able to get a conversation going, obtain additional customer insights (with the help of open-ended questions), and build brand trust. In other words: surveys show your customers you want to hear from them and that you care.

Apart from sales and marketing, the data collected in “How did you hear about us” surveys will benefit your customer success team. You’ll know where your customers hang out and decide which channels are the most vital points of contact. The personal touch offered by surveys can also help you build relationships with your audiences and increase customer satisfaction.

How to create a perfect “How did you hear about us” survey?

Stick to these best practices to create a “How did you hear about us” survey that will provide you with high-quality data:

Add follow-up questions to your surveys

Surveys are a great way to establish a dialogue with your clients and gather qualitative data, so don’t limit yourself to the initial “How did you hear about us” question.

Always ask your customers to explain their choices—for example, if they say that they found you on social media, ask them to specify the channel. And if they mention your ads, make sure to ask where exactly they saw them.

With Survicate, it’s easy to design different paths for your respondents with the help of skip logic. Check the template above to see how the flow of questions changes depending on the previous answer.

You can also add other open-ended questions to your surveys. Since the “How did you hear about us” survey is often shown to first-time visitors, you can go with:

“Did you find what you were looking for on our site?”
“How likely are you to use our product again?”
“How likely are you to recommend our product to your friends and colleagues?”

Give your survey a personal touch

Explain to your respondents why you’re running the survey (for example, tell them you want to learn how to provide them with the best customer experience possible), leave a place for additional comments, include a “Thank you” screen. A little bit of honesty, humor, and personalization can go a long way.

Make sure your survey doesn’t disrupt the customer journey

To ensure your surveys’ maximum response rate, you need to place them in the proper context. Show a website pop-up to new visitors after they browse your site for a while, display it on a “Thank you” page, or make the “How did you hear about us” question a part of your post-purchase survey.

Survicate offers multiple survey distribution channels (email, link, website, web and mobile app), so if you run your surveys with us, the sky’s the limit.

What are the “How did you hear about us” answer options?

The “How did you hear about us?” answers should match your business type and the channels you use.

Always include the channels you invest in the most heavily and those you know your audience uses—e.g., the most popular social media sites or niche communities. Don’t forget about word-of-mouth—since this channel is hard to measure, survey answers will shed light on how many of your customers come from referrals.

It’s also worth adding an “Other” option to your list. This will leave an open window for customers that come from channels you haven’t predicted.

Remember not to overdo it with the options! If your list is too long, your audience will get bored before they scroll down to the bottom.

Here’s a sample list of “How did you hear about us” options:

Search engine (e.g., Google, Yahoo)
Social media
Another website
Recommendation
Advertisement
Other

‍
Tip: This list of sample answers is best-suited for SaaS companies and other types of online-based businesses. If you’re one of them, you can steal it as-is. You’ll find the same list in the “How did you hear about us” survey template above. And if you need to include different channels on your list of answers, it’s easy to tweak the template in Survicate’s survey builder.

How to run a “How did you hear about us?” survey with Survicate?

With Survicate, you’ll have your “How did you hear about us” survey up and running in just a few clicks.

Once you set up your free account, use the “How did you hear about us” template above. You can run it as-is or edit the questions and design to match your brand.

Distribute your survey via email, website, web app, or mobile app—no coding required. Set up an event or identity targeting if you want, and wait for your answers.

In your account panel, you’ll find a survey report with your results and response breakdown. You’ll be able to quickly analyze the answers, read the feedback, and find room for improvement. Survicate also offers over 23 native integrations with different tools (e.g., Hubspot, Intercom, Google Analytics, Zendesk, and more), so you’ll be able to dig even deeper into the data you collected.

All of that in a free account with no time limit.

But the best way to see how Survicate works is to try it out yourself. Set up your free account now!

See more questions

Hide some questions

“How Did You Hear About Us” Survey FAQ

What is a “How did you hear about us” survey?

“How did you hear about us” survey is a popular customer feedback survey that helps you discover how your customers came upon your brand.

A good “How did you hear about us” survey should also include follow-up questions that let the respondents explain their answers.

Take a look at the template above to see how it works.

Why do you need a “How did you hear about us” survey?

The “How did you hear about us” survey is an easy way to get more information about your customers and ensure the marketing budget isn’t slipping through your fingers.

How to create a perfect “How did you hear about us” survey?

Stick to these best practices to create a “How did you hear about us” survey that will provide you with high-quality data:

Add follow-up questions to your surveys

Surveys are a great way to establish a dialogue with your clients and gather qualitative data, so don’t limit yourself to the initial “How did you hear about us” question.

You can also add other open-ended questions to your surveys. Since the “How did you hear about us” survey is often shown to first-time visitors, you can go with:

“Did you find what you were looking for on our site?”
“How likely are you to use our product again?”
“How likely are you to recommend our product to your friends and colleagues?”

Give your survey a personal touch

Make sure your survey doesn’t disrupt the customer journey

Survicate offers multiple survey distribution channels (email, link, website, web and mobile app), so if you run your surveys with us, the sky’s the limit.

What are the “How did you hear about us” answer options?

The “How did you hear about us?” answers should match your business type and the channels you use.

It’s also worth adding an “Other” option to your list. This will leave an open window for customers that come from channels you haven’t predicted.

Remember not to overdo it with the options! If your list is too long, your audience will get bored before they scroll down to the bottom.

Here’s a sample list of “How did you hear about us” options:

Search engine (e.g., Google, Yahoo)
Social media
Another website
Recommendation
Advertisement
Other

How to run a “How did you hear about us?” survey with Survicate?

With Survicate, you’ll have your “How did you hear about us” survey up and running in just a few clicks.

Once you set up your free account, use the “How did you hear about us” template above. You can run it as-is or edit the questions and design to match your brand.

Distribute your survey via email, website, web app, or mobile app—no coding required. Set up an event or identity targeting if you want, and wait for your answers.

All of that in a free account with no time limit.

But the best way to see how Survicate works is to try it out yourself. Set up your free account now!

“How did you hear about us” survey template

“How Did You Hear About Us” Survey FAQ

Large section heading

All native integrations are
1-click and code-free

We’re here to support you
along the way

“How did you hear about us” survey template

What is a “How did you hear about us” survey?

Why do you need a “How did you hear about us” survey?

How to create a perfect “How did you hear about us” survey?

What are the “How did you hear about us” answer options?

How to run a “How did you hear about us?” survey with Survicate?

“How Did You Hear About Us” Survey FAQ

Large section heading

All native integrations are1-click and code-free

We’re here to support youalong the way

We’re also there

All native integrations are
1-click and code-free

We’re here to support you
along the way