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Redesigning a website is a popular mean to improve conversion rates. Your goal is to make the website more appealing and guiding to conversions. It’s not wise to change elements that visitors love – you should focus on those that cause problems. This is why before a redesign, you should identify elements that users love and hate. Also, after a completed redesign you should check how visitors assess it to make sure it’s better than the previous version. Sometimes it is not so obvious (read a case study on this topic here). What’s the best way to assess the redesign? Run a survey and collect feedback from visitors. Here’s a list of 5 most popular website redesign survey questions.

1. What do you like the most about our website?

As already said, changing elements that people love is risky. When visitors return to your website and see that it’s completely different, they feel confused and are more likely to leave right away.

Tip: ask this question returning visitors. Tag visitors who answer – you’ll want to survey them after the redesign as well.

2. What would you like to change on our website?

Your visitors are full of ideas how you can change your website to make it more appealing to them. Their answers can give out-of-the-box ideas how to lead the process of redesign.

Tip: also tag visitors who participate in this survey to be able to survey them after the redesign.

3. How easy is it to find what you are looking for?

Use a scale from 1 to 10 to see how easy it is for users to find what they are searching for. Although answers are not really actionable, what counts for you is change is answers before and after the redesign. If they plummet, it is something to worry about and investigate further.

4. Quick question: do you prefer the old or new design?

There is no simpler way to find out which design people prefer. Just don’t forget to ask a follow-up question: ‘Why?’ to get more actionable results.

Tip: ask this question to visitors who are familiar with the old design. How to do it? Either survey returning visitors (not 100% accurate) or visitors who answered to questions before the redesign (survey tagged visitors – now you see why it important to tag visitors).

5. What was the first impression when you entered the website?

At a first glance, your website should make a certain impression. People should be able to say what you are doing and what they can do there. Ask this question to visitors a few seconds after the website loads. Run one survey before the redesign and another one after. Compare results to see answers to which survey sound more like your company and the impression you want to make on visitors.

Those 5 simple website redesign survey questions can help you get ready for the redesign, avoid mistakes, and validate how people assess the redesign once it’s completed.

Next steps

Now that you know what website redesign survey questions to ask, you should choose the right tool to do that. Website surveys will be the most effective method here: you’ll be able to collect feedback from all visitors on your website. Take a look at this article to make sure you choose the website survey tool that meets your needs and offers everything you need.