5 Most Effective Website Redesign Survey Questions in 2021

Redesigning a website is a popular means to improve conversion rates. Your goal is to make the website more appealing and guiding to conversions. It’s not wise to change elements that visitors love – you should focus on those that cause problems. So what’s the best way to assess the redesign? Here’s a list of 5 most popular website redesign survey questions that helps to improve the design of a website.

redesign survey questions, post image

Website Redesign Survey Questions


1. What do you like the most about our website?

As already said, changing elements that people love is risky. When visitors return to your website and see that it’s completely different, they feel confused and are more likely to leave right away.

Tip: Ask this question returning visitors. Tag visitors who answer – you’ll want to survey them after the redesign as well.

2. What would you like to change on our website?

Your visitors are full of ideas on how you can change your website to make it more appealing to them. Their answers can give out-of-the-box ideas on how to lead the process of redesign.

Tip: Also tag visitors who participate in this survey to be able to survey them after the redesign.

3. How easy is it to find what you are looking for?

Use a scale from 1 to 10 to see how easy it is for users to find what they are searching for. Although answers are not really actionable, what counts for you is change is answers before and after the redesign. If they plummet, it is something to worry about and investigate further.

4. Do you prefer the old or new design?

There is no simpler way to find out which design people prefer. Just don’t forget to ask a follow-up question: ‘Why?’ to get more actionable results.

Tip: Ask this question to visitors who are familiar with the old design. How to do it? Either survey returning visitors (not 100% accurate) or visitors who answered questions before the redesign (survey tagged visitors – now you see why it important to tag visitors).

5. What was the first impression when you entered the website?

At first glance, your website should make a certain impression. People should be able to say what you are doing and what they can do there.

Tip: Ask this question to visitors a few seconds after the website loads. Run one survey before the redesign and another one after. Compare results to see answers to which survey sound more like your company and the impression you want to make on visitors.


Best Way to Gather Feedback

best methods of collecting customer feedback

We know, that surveys are one of the most effective methods of collecting customer feedback, that’s why we also recommend you to read about how to choose the best website survey tool that meets your needs and offers everything you need.

We Hope that those 5 simple website redesign survey questions can help you get ready for the redesign, avoid mistakes, and validate how people assess the redesign once it’s completed.


Content Rating Survey

Free plan available. 100 free survey responses included every month!


Lucjan Kierczak

Head of Marketing at Survicate.

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