Build user-centered products based on a real understanding of your target audience.
Create reliable and relatable personas that unlock your design team’s creativity.
Have personas used across the board and secure buy-ins for your product ideas.
User persona survey template FAQ
What is a user persona?
A user persona, or a UX persona, is a fictional representation of your target audience that is meant to help product teams step into the target audience’s shoes, empathize with end-users, and create better, more innovative digital products and services.
A UX persona inspires creativity and innovation, is a prerequisite for user-centricity, and helps acquire buy-ins from the leadership team.
What is the difference between a buyer persona and a user persona?
A buyer persona is used by marketing teams, whereas a user persona is created for UX and product design teams.
The target audience is the same, but the needs of the teams differ. Whereas buyer personas are created to understand your target audience's buying process, user personas focus on the areas of the target audience's life your product or service addresses.
Why do I need a persona?
User personas help your design team build better products.
Apart from providing the information on the customers' demographics, personas aim to tell your design team how and why customers use/need your product or services.
They cover the emotions, goals, and ambitions your users have; as well as their hindrances. By doing so, they let product designers empathize with the end-users to build better, user-centric solutions that solve real problems in an innovative way.
How to create a user persona?
To be effective, user personas cannot be products of your imagination or guesswork.
The answer to this question is… as you might expect: It varies.
The questions you ask will largely depend on whether you're only beginning the work on the product and you have no user base. Or, you already have an MVP and some user base, but you feel you need to learn more about them to hone your value proposition. They'll also depend on the type of insights you want to gain and what your user persona template looks like.
Whatever your situation is, make sure you ask about:
Information you need to segment the users
The target audience jobs, pains, and gains
Their biggest goals and values
Their emotional attitudes
Gauge how vital these things are for them so that you know how to prioritize the findings. And, collect the contact details so that you can get in touch to learn some more.
For specific questions, check out our user persona survey template above.
How to use Survicate's user persona survey template?
On clicking the button next to the template's preview above, you'll be encouraged to sign up for our Flexible plan. It allows you to use the tool free of charge until collecting the first 100 responses.
(To choose a more robust plan, please see our pricing page.)
Once you've looked around the tool:
1. Edit and customize the user persona survey template
The survey template is practically ready to use. Tweak it according to your needs. Change the color palette and the background if you want to enhance your branding.
Thanks to our survey personalization feature, you'll be able to build a rapport with the survey respondents. Greet the respondents and call them by their names. It's a helpful hack that helps you engage the survey takers and increase the response rates.
The survey is on the long side. Consider adding a progress bar so that the respondents can see how they progress by leaving their responses - it keeps them motivated.
2. Configure and set up the campaign
Configure the campaign by setting response limits and deciding on the campaign's duration. It's particularly important if you send it to your user base, as opposed to a target audience at large.
The less diverse your user base is and the fewer personas you're creating, the fewer respondents you need. Setting up response limits will let you send the UX persona survey to the right number of users. This way you’ll be able to send other surveys in the future without worrying about spamming your user base.
This will let you see the identity of the respondents and their contact information. You'll be able to get back to them to arrange the user persona interviews. (You can skip the contact form part in the survey if you're using this feature!)
3. Connect 3rd party tools
This step is obligatory only if it's the first time you're sending a survey campaign with Survicate.
The integration with collaboration tools like Slack or Microsoft Teams will let you receive the responses in the collaboration tools - useful if you want the team to stay up to date.
The integrations with product management tools like Amplitude, Productboard, or Mixpanel will let you work on the survey responses in your product management tools. Have them close at hand whenever you work on you need to refer to your personas when working on the product.
The integrations with marketing automation tools (ActiveCampaign, Mailchimp, and GetResponse) or CRM platforms (Hubspot, Intercom, and Salesforce) will help you automate the conversations and enrich the user persona survey with the user data from the CRMs.
Before you send the survey to many respondents,test it- send it to another team member and ask for feedback, or send it to yourself so that you can click through it and see if you've taken everything into account.
NET PROMOTER, NPS, AND THE NPS-RELATED EMOTICONS ARE REGISTERED U.S. TRADEMARKS, AND NET PROMOTER SCORE AND NET PROMOTER SYSTEM ARE SERVICE MARKS, OF BAIN & COMPANY, INC., SATMETRIX SYSTEMS, INC. AND FRED REICHHELD.