Customer discovery surveys are part of the customer development methodology. They are tools product managers and designers use in the discovery phase of design projects.
Survicate's customer discovery survey template asks questions that help uncover new customers' real jobs, pains, and gains. They help product managers better understand their user personas and test early hypotheses about customers' needs. This way, they can correct the wrong assumptions and push a project in the right direction.
Customer discovery survey template enables product managers to quickly reduce uncertainty by testing early hypotheses about customers' needs. And they let uncover new customers' jobs, pains, and gains.
Ultimately, thanks to these short surveys product managers are able to create better value propositions and build successful products.
Customer discovery surveys don't offer strong evidence design hypotheses are true. They are not replacements for other discovery experiments.
Yet, as research tools, they are very popular with product managers as they lower development costs and boost the chances a new product will take off.
As we say - the surveys are very easy to set up:
1. Sign up for a free account.
Click the "Send this survey for free" button above and sign up for a FREE Survicate account.
2. Edit and customize the survey to your needs.
Once you've signed up, you're taken to the customer discovery survey template in Survicate's tool panel.
The template we've put together is virtually ready to use. All you have to do is replace the [ ] brackets with text describing the hypotheses you want to test. And the survey is ready to go.
Optionally, you can change the background color or tweak the microcopy to make it more appealing to your audience. You can also add or delete questions. While doing so - remember about the skip logic feature to make the question flow more naturally and to engage the respondents.
Customer discovery surveys should be short. If you need to run a longer one - add the progress bar - it'll increase the response rate.
3. Configure the survey.
If you're going to distribute the survey using a 3rd party marketing automation tool, select it from the drop-down list you'll find in the tool. By doing so, you'll make the identity of the survey respondents known to you. It can be handy, especially when running a survey among your current customers. (Some responses may make you want to get in touch.)
Decide also if you want the users to retake the survey. With a customer discovery survey, it may be a good idea - some more engaged respondents may wish to add something to their feedback later on. You want to make it possible for them!
4. Connect 3rd party tools
Survicate connects with market-leading 3rd-party tools: CRMs, marketing automation tools, or collaboration software. Enabling them takes just a couple of steps and does not require coding skills.
5. Distribute the survey.
The customer discovery survey template we've created is a link survey. You can either email it or send it using preferred social media platforms or communication apps.
If you're going to email the survey, we recommend using a 3rd–party tool and embedding the survey in the email body. This will increase the response rate.
6. Analyze the results.
Survicate gives you real-time access to survey responses. Depending on how you configure the survey, you'll have them flow into your mailbox, Slack, or Microsoft Teams. You can also access the survey report in Survicate's panel.
The feedback collection tool's panel is a great place to analyze the survey results. You'll find the statistics, the response breakdown, and a word cloud showing keywords that your respondents most often used. They will help you find the patterns in the survey responses to know what to pay special attention to.
Are you in the customer discovery phase? Don't waste your time. Give the survey a try! 🚀
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