Doing so may drastically increase the organic search traffic to their website. One way of doing this is through white hat link building. But what is a link, from a technical standpoint? It’s a vote in Google’s eyes from a relevant site with authority that points back to your website.
Here is an example of what a white hat link in a guest post looks like:
Customer surveys are an excellent source of data that shows how customers interact in a certain way with your company. This data may be relevant not only to your company, but others who are in similar, but non-competing niches. Being aware of the value we have holding such data, we can leverage our expertise in the form of mentions in articles and gain links that redirect the reader back to your business website.
Read on to learn precisely how to use this data and get mentioned on highly authoritative sites from which we have seen up to a 65% increase in site traffic.
What Exactly Is “White Hat Link Building?”
White hat link building is the process of manual emailing websites to leverage existing or preexisting data, articles, infographics, and content in exchange for a link. The value exchange must be a “win-win” situation for both parties involved.
White hat link building should be strictly prioritized for several reasons. For one, your website (or your clients’ websites) will never be at risk of a manual action penalty from Google.
Take it from a long-time SEO expert – integrity should be high up on your list, even if you’re tempted to gain a rapid number of backlinks to your site with little effort. I can’t underline this enough – practice SEO by the book. Swindling or manipulating others for links is not allowed as it will certainly backfire!
White hat link building methods are what SEO experts use to earn high-quality links either to their own or clients’ websites. In this example, a “white hat link” to a customer survey report article adds contextual value to an existing or preexisting article.
Furthermore, you also must link to other high-quality resources. If you were to write an article similar to the one you’re just reading, your aim should be to link only to external content that adds value. Google guidelines on link building, case studies, and other authoritative sites that benefit the readers of this article are definitely the right direction!
But how do you determine whether a link is from an authoritative website?
This may be done by looking at the site traffic and relevance of the website or article. The more relevant the website or article, and the more site traffic it still receives, the better the link will be. Even more so, you’ll want to inspect the quality of the writing and be sure the site is not a content farm and isn’t a part of a PBN.
Links are arguably the number one ranking factor on Google, and if you want to compete for high competition keywords or terms your customers are searching for, then you must be doing so through white hat link building. These keywords or search terms will generate you more consistent recurring revenue than your business has ever thought possible if you are ranking number 1, 2, or 3 on Google.
How To Exchange Customer Survey Data For Authoritative Links
Now that we have established that links are:
Vital to getting your website to the top 3 spots on Google for competitive keywords, and might even earn you a buck or two (that is, if your website has a for-profit/affiliate profile), let’s see how you can leverage customer survey data for authoritative links.
How To Create a Survey That Earns Authoritative Links
Firstly, we need to create a survey around a topic targeting a wide range of websites similar to your niche that they would find highly valuable.
Here are some rules to live by when surveying customers from Dan Maverick Ray, a link-building mastermind:
1) Seek for unique data – you don’t want to provide insights that are already out there.
If you don’t have something new, then you’ll need at least a new takeaway or piece of analysis of the data published elsewhere online.
2) Make it shareable; arrange and organize the data in a way that other people will find easy to share in the form of quotes or as part of their own articles.
This is a bonus point – not only will your survey insight report be a good candidate for a white-hat link. It will also make you a reliable source for future articles. Easily segmented and sortable pieces of content are great for this.
3) Make sure there is an audience for the data, it has to be practical and pragmatic, otherwise people just won’t link to it. Plain and simple.
Do your research first; perhaps, even message a website you’d like to guest post for and link to the customer survey report from, and ask if the data would be worthwhile for them.
Next, you have to choose how you are going to format the data, so that it doesn’t come off as dull and unappealing. One of the best ways of formatting is in the form of an interactive chart, graph, or infographic accompanied by a short introduction and/or a full blog post. When you create interactive data, you keep the reader engaged and prevent them from eye fatigue, often encountered while reading long-form text. The people over at Venngage have an excellent article on how to visualize survey results in an infographic.
Moz recently surveyed 1400 searchers using Google’s search engine, and is a prime example of how to format data correctly.
How To Conduct Manual Email Outreach That Earns Authoritative Links
Moving on, as we have already surveyed our customers and created the article, we’ll now be scratching our heads on how to get people to link to this killer content of ours.
This step is where most people drop the ball or utterly fail. Despite what you may have heard from various publications, it is not a good idea to send out 10,000 emails that look like this:
Hi (First Name),
We noticed that [insert site name] has the blog post on [insert headline] and we recently surveyed 10,000 customers on [x].
Our data would provide a ton of value to your readers if you mentioned it in your [insert name of article]
Nor is it a good idea to mass email in a shotgun approach 40,000 prospects asking for a link back to your content. Google recently rolled out AI software to prevent mass emailing on their servers to combat spam and sending 40,000 candidates asking for a link is spam.
Before we dive into constructing a personalized email template, we need to make sure we are contacting the correct person.
Here are a few tips to finding the right individual to contact:
1. Look for the person in charge of the content, who can make changes to the site example: Editor, PR Manager, Head of Content, Content Writer, etc.
2. Find that person’s first and last names – chances are, they will have these two in their email addresses.
3. Find their email address using tools such as Hunter.io or manually by looking through the “about us,” “contact us,” or “meet the team” pages.
How To Craft a Personalized Email Template That You Can Use At Scale
First things first, we need to make sure the recipient opens our email – hence, the two key things to focus on here are the subject line and first line.
A good subject line is engaging, personal, and positively triggers the recipient to want to open the email.
Assuming that we’ve surveyed a million Apple customers, a good subject line would look something like this:
Subject: [First Name], 1,000,000 Customers Hate That Apple Is Doing [X]
Now, the first line is equally as essential to get our email opened as the subject line.
A good opening line is going to be engaging, personalized, and all about our prospect. A critical main idea while creating this email is to make it all about what our prospect wants and not about what we want.
An excellent first line may look something like this:
Hi (first name),
You are right: [insert sentence from their article that is directly related to our article]
Everyone likes to hear they are right so we use it to bait them to open our email.
Now, lets put this all together with the body and close it out with a no-brainer offer.
Check it out:
Subject Line: (First Name), 1,000,000 Customers Hate That Apple Is Doing [X]
You are right: [insert the sentence from their article that is directly related to our article]
Did you know that 1,000,000 customers hate that Apple is doing [insert topic from the article we mentioned in the first line]?
Yes! You were right all along [First Name], and we have the data to back up all of your claims! We want to help prove your point so it may be worth mentioning our customer survey data in [insert headline of the article we want them to mention it in].
Would you like me to send it over?
See how easy that was?
A good rule of thumb is to pick one of your prospects and write the email template entirely personal as if you were speaking to that prospect in person. Next, go over the email template and reformat it to use at scale for the rest of the candidates.
Last but not least, we must follow up with our prospects after sending the initial email. Remember, always personalize your messages, using the same methodology we used to write the opening email. Following these steps is a surefire way to ensure your business’s customer survey data earns authoritative juicy links that will skyrocket search traffic and revenue!