Website Feedback Survey Template

Is your website the best it can be?

How often do your clients visit your website? Which parts of your website, if any, are causing them difficulty? Are you making it easy for them to navigate and search for the information they need?

As they say, the devil is in the detail. Even a small glitch in your user interface, your website layout, or even a piece of misleading web copy can disrupt the entire client experience and compromise all of your efforts.

If you don’t realize this on time, it can come with grave consequences – low customer satisfaction, a drop in ROI, or a spike in bounce rate and cart abandonment.

It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.

— Michael / Head of Marketing at Looka

Are you wondering what’s underperforming on your website specifically, asking yourself “What’s wrong with my new website? I thought it included everything my customers could ask for in terms of user experience and information”?

Or maybe you’re just about to launch the first-ever version of your website, and are looking for a way to collect feedback on the performance and look of the site from day 1?

This website feedback survey allows you to collect insights from site visitors for this and many other website-related issues.

Collect website feedback at the best moment possible

Which processes, if any, are a source of confusion or difficulty? Is the navigation easy and intuitive, or is it hard to find the information users are looking for on your website? 

These are just some of the questions you’ll want to ask your web audience. 

This website evaluation survey also gives you the opportunity to ask your visitors how often they visit your website.

You can run this survey via email (for instance, by sending it over to customers and leads who’ve signed up to your newsletter), across social media, as well as any other channel online. 

Most importantly though, you can also choose to run a feedback survey like this directly on your website – on the most relevant pages or based on user behavior on your site.

Think – triggering the survey when a customer has just finalized payment, or – if you’re an e-commerce business – whenever he/she is browsing through product categories. This will point you in the right direction as far as ease of navigation and finalizing purchase are concerned.

Why this website evaluation survey template is killing it

A survey like this, if used to its full advantage, may bring numerous benefits to your business, including raising website traffic and boosting conversion rates. 

It will benefit anyone who wants to make sure the message on the website is clear and cohesive and that using your product feels like a breeze. It will be a valuable source of insights for your product, customer success, and marketing teams alike.

Asking follow-up questions

Chances are, you’ll like to find out more about specific answers – especially if your website gets evaluated poorly by a user on any front. To put it simply – closed-ended questions won’t always cut it, and an explanation is in order.

This survey template will let you set automatic follow-ups for each question. So, for instance, if a respondent says that your website navigation leaves room for improvement, an open-ended question will appear asking him/her to point to a specific area that requires revisiting.

The magic behind website feedback survey results

Once you’ve collected responses, the real fun begins!

Our built-in survey analysis panel will let you visualize answers within seconds. This means that you’ll easily see the most recurrent issues, and how answers are trending among respondents. You’ll also have the option to see answers per respondent and read into the details of their entire interaction with your website.

Run your website evaluation surveys regularly, and use the insights from visitors’ to boost website enjoyability and usability over time.