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Customer Exit Survey Template

Click on the left to test our interactive exit survey!


Find out how why clients leave your website

Learn if it’s easy to navigate across categories

Find out if your clients decided to go with your competitors

Why you need customer exit survey?

People leave a website for many reasons; they came to it by mistake, they can’t find what they’re looking for, or they aren’t yet ready to make a purchase, but how many potential customers slip through your fingers and never return?

The percentage is likely a lot higher than you’d like it to be. Of course, unless you have a way to ask these people why they are leaving, you’ll never know. Sure, you can guess and tweak your site and hope you make the corrections needed, but it’s a waste of time and money.

With our customer exit survey template, you’ll gain the insight necessary to implement effective changes.

You don’t have to stay in the dark about why website visitors are leaving. Our customer exit survey template pops up before the customer closes the window and asks them why they are choosing to exit the site.

It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.

— Michael / Head of Marketing at Looka

It does this by detecting when a person moves their cursor above a certain line or when someone’s cursor moves at speed toward the top of the page, as these are both actions that indicate someone has made the decision to move on.

Prevent lost leads and revenue

Of course, this customer exit survey template isn’t just great for reducing your bounce rate, it can also step in and discover why someone’s willing to abandon their cart mid-purchase.

Were they comparing your site with another and chose to purchase from the other company? If so, why? Are you more expensive, were there unexpected fees, did they find a coupon for the other site? Or, have they simply changed their mind?

These are all questions you can obtain answers to with a customer exit survey.

A customer exit survey is also a great way of finding out why those leaving your pricing page are choosing to do so. Sometimes your service will simply be “too expensive” for someone, even if you know you’ve priced your services perfectly.

But at other times, you haven’t properly conveyed the value of your services or told them enough about your service or onboarding process to make your price point feel justified. This insight is invaluable.

Add follow-up questions for deeper insight

Any insight into a customer exit is going to be helpful, but if someone’s taking the time to answer your survey before they exit for good, asking a follow-up question is a great way of deepening your insight into their experience.

If they say they’re leaving because they weren’t able to find what they were looking for, you can ask a follow up question like, “what can we do to improve your experience?” and provide an open text box so the exiting customer has free reign to let you know what they had trouble with and what they think you could do to improve the experience for them.

Analyze your survey results at-a-glance

It’s easy to analyze your results with our dashboard. Your results are generated within seconds so you can see exactly why the majority of your customers are leaving and implement changes to reduce your lost leads.

You can easily pass this information on to the teams who need to see it, be that your user experience team, web development team, or your marketing team, so they can see exactly where the website is falling short. This will result in a better user experience and ultimately, happy customers!

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