Distribute your Voice of the Customer Survey any way you choose
Gain insight to put you ahead of the competition – for good
Surveys are a fantastic way to gain valuable data on all the different aspects of how your customers feel about your business, your products, service, or brand. But, this data is often gained through predefined answers which are plotted on a graph to give you an overall view of your customers’ responses.
While this information is incredibly valuable, you can’t understand the nuances of how your customers really feel, and what they think you could have done better.
So how can you discover this extra depth of insight?
You need to give your customers a voice.
That’s what this voice of the customer template does. It gives your customers a voice so they can tell you what you need to do to be the best provider for them. If you don’t ask them, you’ll simply be guessing.
Using a voice of the customer template like this one allows you to retain your customers in ways your competitors can’t, it gives you access to the language they use, their struggles, and other factors you can use to enhance customer loyalty.
Discover what matters to your customers most
This voice of the customer template is a great opportunity to not only find out exactly who your customers are, but what matters to them most.
The open-ended questions included in this voice of the customer survey allows you to collect unfiltered answers which can then be used directly in your marketing copy to speak precisely to your ideal customers.
It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.
— Michael / Head of Marketing at Looka
When your language reflects exactly the problems your customers face and why they choose you as a solution, you’ll be able to win over more customers just like them, and businesses thrive when they serve just a few types of customer perfectly.
When you prioritize your ideal customers’ problems and help them solve them, they won’t look anywhere else for a solution.
Accurately reflect how your customers feel
A voice of the customer survey is a survey without limitations. It doesn’t matter what aspect of your brand, business, service, or product you want to improve, you can tailor the template to suit your needs.
Here are some of the things this voice of the customer template can help you discover:
What the customer believes they will get out of using your services or products. Discover what promise are you making (on purpose or otherwise) that your customer expects to be fulfilled.
What aspects of your offer or product are the most important to your customer. (Within the template you have the option to offer them a list of aspects they can rank from most to least important.)
Whether your services or products are exceeding, meeting, or falling short of your customers’ expectations.
Where your product underperforms (if at all), compared to what your website copy or product description promised.
How likely they are to recommend your service or product to a colleague or friend.
Any grievances or ideas they want to voice to you that your survey questions didn’t leave them room to do.
Our dashboard makes it easy to access and analyze your responses to discover customer sentiment, their opinions on changes you’ve made, or plan to make, and how you can become a better provider for them.
The individual answers provided will help you implement changes your customers would like to see, but you can also analyze your answers to find the common language your customers use.
This level of insight will help your copywriters and marketing team nail your customer voice in your marketing materials, which will help you connect with your customers on a deeper level than you ever have before.