Post-Webinar Survey Template 🚀 Survicate

Post-webinar survey template FAQ

Why send a webinar feedback survey?

Online events are often time-consuming and rarely a one-off project. Once you've embarked on the journey of organizing a webinar, you want it to take off.

Sending a post-webinar survey to collect feedback from attendees helps you master the craft and organize better online events in the future. Depending on the survey questions you ask, you’ll build a loyal audience and develop sound content strategies that convert.

A happy audience means a loyal audience that converts.

What are good post webinar survey questions?

Here are a couple of survey questions ideas:

‍

On a scale of 1-10, how helpful was the webinar for you?

Asking this Likert scale question lets you add a numeric value to the attendees' satisfaction. Follow the question with an open-ended one to gain qualitative feedback.

‍

On a scale of 1-10, how likely are you to attend another webinar with us?

The answers to this one will be declaratory only, but they'll let you gauge how successfully you build your audience base.

The question also gives you an excellent pretext to ask for improvement ideas. Or find out what motivated the attendees to participate.

‍

On a scale of 0-10, how likely are you to recommend one of our future webinars?

An NPS question is perfectly applicable here. Ask it instead of the previous one, if you wish.

‍

What did you like most about the webinar?

As precious constructive negative feedback is, knowing what went well and what your attendees appreciate is also helpful. It gives you a clear picture of what works and should be kept unchanged while you’re perfecting your webinars.

‍

What would you change about the webinar?

Here you’re asking for constructive criticism. The responses may hurt, but be grateful when you get them. And make sure you implement the changes that are necessary.

‍

What is the single most important thing you got out of the webinar?

The question is helpful to you and your audience. By asking it, you make your audience think and realize they have benefited from participating in the webinar. The more aware of the benefits the webinar attendees are, the bigger chances they'll take part in future events.

‍

Is there anything we should have explained or talked about during the webinar but we didn’t?

Answering this event evaluation question will let your audience voice their disappointment. For you, the answers will be the source of ideas for topics to include when organizing future webinars.

Also, by acting on this kind of feedback, you strengthen the relationships with the attendees and boost their loyalty. Just imagine how you'd feel if someone acted on your feedback and made an effort to meet your need!

Check out our post-webinar survey template above and see how you can modify it to your needs!

How to write a thank you for attending the webinar email?

Sending your attendees a thank you note is a good practice! It's an occasion for you to:

build a loyal community of followers
grow the social media audience
collect feedback for the sake of future webinars
do some lead nurturing.

If you're going to send a follow-up email, it's best to do it within the first 24 hours after the webinar. The attendees will be able to share more insights about it with you when the memory of the event is still fresh. They are more likely to respond to your message, as well.

‍

Here’s an example of a post webinar thank you email you can send. Feel free to get inspired:

‍

Hi {{FIRST_NAME}},

I hope that this email finds you well. Thank you for being with us yesterday.

As promised, I'm sending you:

the webinar recording
and bonus materials.

I'm also curious to hear your thoughts on the webinar. Under the link you’ll find a short survey. It takes only 3 minutes to complete! Please, take it and share your thoughts about it. Your feedback matters to us!

Thank you very much! And stay tuned -- the next webinars are on their way!

Kindly,

How to set up Survicate’s pre-webinar survey?

Setting up Survicate surveys is a piece of cake.

1. First - sign up.

To do that, click the "Send this survey for free" button above the page. Sign up using your business email. (There are no strings attached - you’re signing up for a free account!

‍

2. Edit the post-webinar survey questions to meet your needs.

The event evaluation survey is ready to use. Before you send it, though, take a look at the survey questions - pay attention to their tone of voice and tweak it to make it on-brand.

If you like, delete some of the questions or add new ones. When adding new questions, remember to use the skip logic feature. It’ll make conversation flow naturally and will help the response rates.

You can also use our personalization feature and address the webinar attendee’s by their names. This small hack lets you shorten the distance and strengthen relationships between you and the attendees.

‍

3. Change branding and the survey’s layout

Survicate allows you to change the survey background as well as font colors. Do that to make your survey look on-brand. It’ll enhance your company’s branding and create coherent experience for your webinar attendees.

If you want to go even farther, you can swap Survicate's logo with yours. It’s a paid feature, though.

Another way to make the survey even more attractive to respondents is by using the Unsplash library you can access in Survicate. Feel free to upload background images of your choosing.

‍

4. Configure the survey.

To configure the survey, select a distribution tool. It's an optional step, but It’s worth taking. It’ll let you know the identity of the respondents and their contact information. It may turn useful if you need to get in touch.

‍

5. Add integrations.

‍Survicate offers you a whole selection of 3rd-party integrations. You can connect the tool with CRMs, product management tools, marketing automation software, and more. No coding skills are required to add them as the tool leads you step-by-step through the process. ‍

Connnecting your CRM with the tool will let you base on your CRM data when creating surveys or have more comprehensive survey reports.

A good idea would be to also connect communicators like Slack or Microsoft Teams. These integrations let you stay on top of the feedback you collect - you’ll be receiving it in your communication channels.

‍

6. Distribute the survey.

The post-webinar survey is a link survey. To send it, copy the link generated by Survicate and send it using a tool of your choosing.

If you’re going to email the survey, we recommend embedding it in an email body. This significantly improves survey response rates. To do that, use a marketing automation tool or your CRM.

‍

7. Analyze the feedback and act on it.

Survicate collects feedback in real-time. What it means to you is that a respondent doesn’t have to press the submit-the-survey button for you to access the responses. (In the case of long surveys that tend to have high drop-off rates, it’s great news!)

To access the feedback, go to the tool's panel or receive it right in your Slack/Microsoft Teams communication channels.

When the campaign stops running - analyze the survey report. You’ll find the survey statistics, a response breakdown, and a word cloud showing your the keywords survey respondents used most frequently. These are the leitmotifs you should pay attention to.

‍

Feel free to give the template above a try. And... enjoy organizing your next webinar! 🚀