They reveal how satisfied users are, what you can do to improve their experience etc. Turning collected insights into changes on your website will lead to better user experience and higher conversion rates.
Similar to other surveys, one of the crucial factors for a successful website satisfaction survey is asking the right questions at the right moment.
The most popular website satisfaction survey questions
1. Did you accomplish the goal of your visit?
Visitors are only satisfied when they accomplish their goals. The goals can be completely different than yours – your goal is to convert visitors into leads or buyers.
But people who visit your website might be more interested in reading content on your blog or just checking what exactly you offer to be able to compare you against the competition.
Tip: ask this question in an exit survey.
2. How likely are you to recommend us to your friend or colleague?
NPS is usually used to track customer satisfaction but you can use it to keep track of website visitors’ satisfaction as well. The most interesting is tracking changes in scores over time – they show you whether you’re going in the right direction or not.
3. What can we do to improve your experience?
Also, don’t forget to ask a follow-up question ‘What is the reasons for your grade?’. You’ll find out what causes problems and what visitors like the most.
Don’t just guess what to do to improve the experience of your visitors. Instead, collect their ideas and consider implementing those popular ones.
4. What do you like the most about visiting our website?
It’s a very similar question to the one from a set of website redesign survey but the difference is important – you ask about the whole experience of visiting your website, not just the website itself. What is the difference?
The website experience is more than just browsing your website – it can be also talking to your support team, the frequency of updates, etc. All factors like those contribute to users’ satisfaction with visiting your website.
Tip: ask this satisfaction question returning visitors.
5. Are you going to return to our website?
And a follow-up question ‘Why?’.
Satisfied users often want to return to the website – they find it interesting and useful. You can limit targeting to users who did not convert.
If users who exit the website without completing the purchase say they will return it’s less to be worried about. What can be most interesting are answers of users who answer ‘No’ to the first question. Analyzing them can show you what to change to improve users’ satisfaction.
Tip: ask this website satisfaction survey question in an exit survey.
Using those website satisfaction survey questions will provide you with both interesting and actionable results that you’ll be able to use to improve users’ satisfaction. So just choose the right survey tool and run satisfaction survey on your website!