Let’s go through the eight most popular product feedback templates in detail. We’ll discuss the questions our experts decided to include in the default version of these product feedback surveys.
Reading this guide should help you understand the why behind our design. You’ll also make better-informed decisions if you decide to create a survey from scratch.
What questions to ask in a product feedback survey?
The questions you ask in a product survey will depend on what you try to find out. I’ll begin the description of each of these templates with its goal.
These surveys will be most beneficial for a product manager.
Product testing survey
Goal: to evaluate a product before the launch based on the target audience’s feedback.
A product testing survey will provide data to test your assumptions and determine your business and marketing strategy. The sooner you ask for feedback on a product idea, the less guesswork (and waste of resources) goes into your process.
The kind of questions your ask in a product testing survey will depend on your product type, industry, and the stage of the product lifecycle. This survey is helpful for new products and product update ideas.
How would you rate your first reaction to our new product?
How would you rate the overall quality of the product?
If the product was available now, would you buy it?
The answers to these types of questions are not binding. But you get a sense of whether testers had a positive or negative impression of your product at first glance. It is a good indicator of whether a trial period can transform users into paying customers.
Taking similar products into account, what price would you be ready to pay for this product?
A product testing survey may also include a pricing question. The one provided above will automatically give you an insight into how you stack against competitors your testers recognize. It may also be a good idea to ask about particular brands respondents have used.
Will this product help you solve your problems?
This is another question that will feed you details on how you compare to your competitors. You’ll get a sense of whether the features you developed are a good market fit and satisfy customers’ expectations.
How likely is it that you would recommend this product to your friends or colleagues?
Goal: assess how critical parts of your software contribute to its success.
A software evaluation survey will help you drive development in the right direction. It provides insights on general customer satisfaction, your product’s ease of use, design attractiveness, and security.
How satisfied are you with the software? Do you have any thoughts on how to improve this product?
Is there anything that doesn’t work the way it should?
How satisfied are you with the safety of our product? Do you feel safe sharing your personal information with us? What could we do to make you feel safer?
How satisfied are you with the ability to integrate other software with this software? What kind of integrations would you like to see?
For a complete list of software evaluation questions, check out our template.
These insights will instruct you on product stability, missed potential bugs, and whether your product is still in line with customer expectations. Run the survey regularly throughout the product lifecycle to maintain customer loyalty and satisfaction.
Customer onboarding feedback survey
Goal: to learn how easy users find it to learn, adapt, and use essential features of your product or service. The word “onboarding” has not been used in any questions, as customers may be unfamiliar with the term.
An onboarding survey provides information about whether the flow you’ve designed is good enough to
What is the biggest problem the app solves for you?
Which features are most interesting to you?
The last two questions can give you ideas on how to market your product.
Usability testing survey
Goal: assess your product’s ease of use.
Survicate templates use the System Usability Scale to test your product’s ease of use. SUS surveys should be 10 questions long with 5-point Likert scale questions. Answers range from “strongly disagree” to “strongly agree.”
A usability survey measures your customer experience and is a good indicator of ROI.
SUS survey questions should ask whether respondents agree with the following statements:
I think I'd like to use this [app/software/tool] frequently.
This question can be answered with a scale. Your best customers will declare using your tool every day. This is good, as it proves it’s essential to them. If customers neglect to use your tool regularly, you should make it more appealing.
I think I'd need the support of a technical person to be able to use this [app/software/tool].
Users are unlikely to use complex tools frequently.
I found the [app/software/tool] unnecessarily complex.
This question can be followed by an open-ended question for respondents to add more details.
I thought the [app/software/tool] was easy to use.
I found the various functions in this [app/software/tool] were well integrated.
The second question is particular and can help you decide whether you need to work on your tool’s compatibility.
Product pricing survey
Goal: to determine how your audience values your product and eliminate the guesswork on what the optimal price is. You can use this survey for both new and established products.
The pricing of a product is at the core of the customers’ decision-making process. It impacts not only whether the product will be purchased but also general customer satisfaction and the ability to retain customers.
Combine this survey with calculations and competitor research to determine your subscription plans' most appropriate pricing range. The answers can also reveal your most attractive features.
A product pricing survey will inform you how the service fits your clients’ budgets.
How would you feel if you could no longer use [our product]?
It is usually answered on a 5-point scale from “very disappointed” to “not disappointed.” The benchmark is generally considered to be around 40% of customers who would be “very disappointed” if they could no longer use your product.
To monitor your product/market fit metric, you should also include the following open-ended questions in your survey:
What type of people do you think would most benefit from [our product]?
Your customers will know best what roles they play in their company and which teams/team members get the most use out of your product.
What is the main benefit you receive from [our product]?
This would be your USP or key selling point. You’d be surprised how many products found their customers use them for purposes other than what they initially planned.r. Once you know how your users are using your product, you can market it and tailor the roadmap much more efficiently.
How can we improve [our product] for you?
This question is an excellent source of information to help you decide which products or features you should spend the most resources on.
the most favorable ratio between time spent filling out a survey and the amount and value of data gathered
We considered all survey best practices, such as a mixture of question types, skip logic, and simplicity of language.
All Survicate templates are customizable. You can add, remove, or modify questions and style the survey according to your own branding. You can also start from scratch and pick and choose the questions you think will be most valuable to you.
Survicate also offers a gallery to keep all your surveys neatly organized. You can quickly analyze all responses within the dashboard that generates visual and CSV reports in real-time. Take advantage of our many integrations to automate the process of feedback collecting and closing the loop.
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Senior Content Manager
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I'm Sabina Fox, a video marketer at Survicate, and I specialize in creating videos and optimizing SEO strategies. I love making videos that connect with people and using creative ideas and data to get great results for our brand.
NET PROMOTER, NPS, AND THE NPS-RELATED EMOTICONS ARE REGISTERED U.S. TRADEMARKS, AND NET PROMOTER SCORE AND NET PROMOTER SYSTEM ARE SERVICE MARKS, OF BAIN & COMPANY, INC., SATMETRIX SYSTEMS, INC. AND FRED REICHHELD.