Okay, that was a tricky question. There’s always something you can do to improve customer satisfaction, no matter where you stand. And the infographic below will tell you why you should do it.
Why Is Customer Satisfaction Vital to a Successful Business?
As you can see, prioritizing customer satisfaction is worth it. Because satisfied customers:
Are a major growth lever.
Are less likely to leave you.
Will help your branding.
Will build your reputation.
You don’t have to trust our word for it. Trust the numbers. Here are a few statistics to stir your imagination:
A 5% increase in customer retention equals more than a 25% increase in profit.
59% of customers will leave a company after several bad experiences.
As much as 48% of unsatisfied customers tell others about it (which negatively affects reputation).
73% of customers agree that customer experience plays a big role in their purchasing decisions.
To ensure your customer experience efforts hit the mark, you need the right customer satisfaction metrics—and surveys to track them. Here are a few tried and tested surveys that measure customer satisfaction:
You can mix and match all three to get reliable results that you can easily turn into benchmarks. And with a customer experience tool like Survicate, you can have them all up and running five minutes from now.
Survicate will let you create, distribute, and analyze your customer satisfaction surveys, all in one place—with no coding required. In just a few clicks, you can run fully customized surveys on your website, in a web app or mobile app, or via email. Then monitor your results thanks to our analytics dashboards and automatic reports.
Here at Survicate, we want to turn customer experience monitoring into a super easy, sustainable process. And to maximize your results, we’re dedicated to helping you understand the ins and outs of customer satisfaction with our tools and educational materials.
The customer satisfaction infographic above is for everyone who likes pretty pictures to go with their knowledge pills. And for those that just can’t fit another blog post into their busy day. We understand, and we got you.
This infographic is just the first one on our to-do list. Stay tuned for more content like this in Survicate’s brand new style!
NET PROMOTER, NPS, AND THE NPS-RELATED EMOTICONS ARE REGISTERED U.S. TRADEMARKS, AND NET PROMOTER SCORE AND NET PROMOTER SYSTEM ARE SERVICE MARKS, OF BAIN & COMPANY, INC., SATMETRIX SYSTEMS, INC. AND FRED REICHHELD.