Product satisfaction survey template

Question 1

What is a product satisfaction survey?

Answer

A product satisfaction survey measures users' or customers' satisfaction with the most critical aspects of your product.

It lets you determine why the users use the app, what they value most about it and what they’d rather change.

By including an NPS question in the survey, you can also gauge customers' loyalty and readiness to recommend.

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What is the difference between a product satisfaction survey and a customer satisfaction survey?

While a customer satisfaction survey aims at measuring the overall customer experience with your brand, the product satisfaction one focuses on the experience customers have with the product only.

Question 2

What are the benefits of using a product satisfaction survey?

Answer

By using a product satisfaction survey, you can:

Gauge the level of satisfaction with the product
Find areas for improvement in the product UX
Discovers which features the users find most valuable and which ones are redundant
Understand how and why users use the product
Gain new insights into the personas and how the product addresses their pains, helps do jobs, and delivers gains
Gauge customers' loyalty and readiness to recommend the product
Understand how your product stacks up against its competitors
Test your MVP in the early stages of development
Prioritize product roadmap
And more…

Question 3

What questions do I ask in a product satisfaction survey?

Answer

To discover the insights we list above, ask product questions like:

On a scale… how satisfied are you with the product?
What do you like the most about the product?
Why do you use the product?
How would you describe it to the people you know?
How likely are you to recommend the product to the people you know?
Is there anything you'd change about the product?
Have you ever had any problems with the product?
Does the product work as you’d expect it to?

For more examples, please, see the product satisfaction survey template above.

Question 4

How to use the product satisfaction survey template?

Answer

Survicate enables quick, hassle-free survey creation and distribution. You can create and configure the survey in a couple of steps:

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1. Sign up for Survicate's account.

To do that, click the button above the page.

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2. Customize.

Edit the template according to your needs: Add or delete questions, apply skip-logic, and align the tone of the survey questions with your brand's voice.

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PRO TIP:

We also recommend you customize the survey to fit your brand - change colors and background, and add the company logo. By making the survey on-brand, you'll inspire trust with your target group and increase the likelihood of their taking the survey.

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3. Think ahead.

Before you move on, decide which survey distribution channel you are going to use and what sample size is big enough.

Once you've made up your mind - select the 3rd party tool to send the survey with and, if necessary, set a response limit. ‍

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PRO TIP:

To choose the right distribution channel, think about the personas and the user journeys. Try to figure out which channel is most likely to have the highest response rates. If in doubt, consider sending the survey in batches and run tests.

4. Distribute.

Send the survey through an appropriate channel: email, website chat, or in-app.

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PRO TIP:

If you decide that emailing the survey will work best with your personas, remember to generate the survey code and embed it in the email body instead of sending it as a link. Surveys visible in the email body have significantly higher response rates than those hidden under a hyperlink.

5. Analyze the results.

You can either access the survey responses in the Survicate panel or have them delivered to your company communicators, like Slack or Microsoft Teams.

Since Survicate gives you real-time access to the survey results, you can take a peek at them while the survey is still running.

PRO TIP:

While you want to wait with the analysis until the end of the campaign, it might be worth it to keep an eye on the survey results while it’s still running. It'll allow you to quickly close the feedback loop and act on the feedback that calls for a fast reaction.

PRO TIP:

Survicate records the responses in real-time. It means that respondents don't have to press the "submit" button for you to access their responses. Thanks to this feature, you can worry less about having too long a survey. ‍

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However, be strategic about the order of the survey questions. If your survey is on the long side, remember to ask the most important questions at the beginning rather than the end. This way, if respondents drop out without completing the survey, you'll still receive the most vital piece of feedback, and you'll have it from a bigger sample size.

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Survicate's customers find the feedback collection tool powerful and hassle-free.

Check out the products satisfaction survey template above and start improving your product today.

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Product satisfaction survey template

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All native integrations are
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We’re here to support you
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Product satisfaction survey template

What is a product satisfaction survey?

What are the benefits of using a product satisfaction survey?

What questions do I ask in a product satisfaction survey?

How to use the product satisfaction survey template?

Large section heading

All native integrations are1-click and code-free

We’re here to support youalong the way

We’re also there

All native integrations are
1-click and code-free

We’re here to support you
along the way