Distribute your competitor survey through your favorite marketing & communication tools
How do you stand against your competitors?
Creating a product clients can’t resist on everyone’s mind. There’s no other way, however, than by understanding what drives your customers towards purchase!
Regardless whether you’re already an established brand, or are looking to introduce a new product on the market, our survey has got you covered.
Our competitor survey template will let you in on who your potential competitors are, whom clients decide to go with the most, and whether you’re the only service of the type that they’re currently using. You’ll also learn what your current customers think about you in comparison to other brands, which will allow you to take the steps necessary to dominate your niche.
Surveys are a marketer’s secret weapon
In today’s world, there’s no way you can win on a market just by taking your most educated guesses. While market reports and CRM data will help you learn a huge deal, you also need to derive knowledge directly from your customers to see the complete picture. Use this competitor survey template to test out market response both in the concept phase, when you’re hoping to find out if your product stands a chance, as well as if your product is already live. Collecting insights from clients is pure gold!
Our competitor survey will help you pinpoint the companies you fight for clients the most with. It will also unveil the reasons why you lose against other companies. This, in turn, will let you understand what your company needs to revisit or add to stand a chance.
There’s also a HUGE benefit not only for your marketing, but also product team. By listening to what customers say about your product, you’ll collect invaluable insights that will inspire your developers in upcoming product sprints!
It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.
— Michael / Head of Marketing at Looka
Prioritize your distinguishing characteristics
When you run this survey both via email and on your website, you’ll cover a huge customer base. If, on top of that, you decide to distribute such a survey via your other communication and marketing channels, you’ll see a high response rate in no time!
As a matter of fact, surveys are the go-to tool not only because they’re easy to create and distribute. They’re also a great way to ask more about the details and reasoning for specific answers.
You may decide to add supplementary, follow-up questions to each closed-ended answer to your question. This means, that if you ask your first question with several options to choose from, you won’t just end up with a percentage graph showing who chose answers A, B, C, or D the most. You’ll also collect the “why’s” and “how’s” behind each answer of the type.
Think – your clients just responded that you were too expensive and they went with a competing solution. Whom did the go with? How much did the competitor charge them? How much would they be willing to pay for your service? Perhaps, there’ s a financial threshold worth reaching in order to collect more orders and steal away some clients from other companies?
These are just some of the insights adding open-ended follow-up questions will give you.
Imagine where this will take the actionability of your customer research!
Analyze your results easily
Once you collect answers, you’ll find it disarmingly easy to get a simple, relatable survey response report.
Our built-in analytics tool will help you analyze survey results and prioritize the changes, fixes, and feature requests in a customer-centric manner. No complex analysis skills necessary, but a world of insights to discover!