The questions in your product survey should depend on your product lifecycle and current research priorities. For example, a market research survey sent to an MVP test users needs different questions than a post-update survey aimed at loyal customers of an established product.
Let’s go through a few of the most popular product survey questions. Feel free to pick those that fit your current needs the best. Or, if you’re pressed for time and would rather not design the survey on your own, just use the ready-to-go product survey template above.
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1. How satisfied are you with our product?
This ranking question will let you discover your users’ general satisfaction level. Since the results will give you a numerical satisfaction score (CSAT), you can easily benchmark it and use it as a customer experience metric.
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2. How satisfied are you with an [existing feature]?
This variation of the previous question will let you investigate your users’ satisfaction with a specific feature. It’s useful when you want to drill down into a specific part of your product – for example, to investigate how the users like a newly rolled-out feature.
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3. How easy is it to use our product/[existing feature]?
This Customer Effort Score (CES) question lets you evaluate how much effort it takes to use your product or specific feature. Like the CSAT question, it measures the general satisfaction level and is convenient to measure and benchmark.
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4. How likely are you to recommend our product to your friends and colleagues?
This NPS question lets you gauge customer loyalty.
Net Promoter Score will help you benchmark yourself against the competition and your previous scores.
And if you’re a new product with no established userbase yet, you can use it to check how likely their software is to generate positive word of mouth.
If you end up using this question, make sure to check out Surivcate’s NPS benchmark report to see how you’re doing compared to other companies in your industry.
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5. Which features do you find the most valuable?
This question will help you validate if you base your product roadmap and marketing on the right aspects of your software. Maybe this one simple feature you treated as an afterthought is what makes your audience stay with you?
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6. Are there any important features we are missing?
This open-ended question is an opportunity for your audience to share their ideas. It also lets you verify how good you are at giving your users what they need!
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7. Does our product help you solve your problems?
This yes/no question is the first step to figuring out if your product is the right fit for its target audience and if you’re not missing any essential features.Â
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8. Which problems exactly does our product help you solve?/How could we improve our product to help you solve your problems?
These are great follow-up questions to show after the “Does our product solve your problems?” question.
Depending on your respondents’ previous answer, you should ask either one or the other. With Survicate, you can design such conversation flows thanks to skip logic.
These questions will help you get new feature ideas, learn about the product’s strengths, and fine-tune its value proposition.
For the sake of maximizing your response rate, don’t use all the questions on this list at once. Try to keep your survey short and on-topic. Covering too many topics at once will most likely cost you your respondents’ attention. Not to mention that you can’t possibly fix everything about your product simultaneously!
Focus on one goal at a time, and leave unrelated questions for another rainy day.Â
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