“We had more than 1000 answers in one day using Survicate's NPS surveys. We redirected those who gave us 9 or 10 to leave a rating online. We went from 4.2 to 4.8 on Trustpilot.”
“We had more than 1000 answers in one day using Survicate's NPS surveys. We redirected those who gave us 9 or 10 to leave a rating online. We went from 4.2 to 4.8 on Trustpilot.”
Robin Tussiot
CRM Manager at Kard
EFFORTLESS SURVEYS
Run multi-channel customer feedback surveys in a snap
“Survicate integration capabilities are great and that’s a big part of the appeal. And the platform itself is very innovative and it’s so easy to set up surveys.”
“The targeting aspect of product surveys, the number of question types to choose and customizable attributes make Survicate the best survey tool I've ever used.”
A product testing survey lets you evaluate your product before launching it based on your audience’s feedback.Â
It’s an invaluable part of market research as it lets you hear straight from your target audience. You’ll collect product feedback, test your assumptions, and determine what your future customers like and dislike about your product and its concept.Â
The earlier (and more frequently) you ask for feedback, the more likely your product is to succeed—instead of becoming one of the 95% of launches that fail.
What is the importance of a product testing survey?
A product test survey will allow you to:
1. Test users’ perceptions of your product
You’ll find out if people want your product, where it fits into the industry landscape, who wants to buy it, and why.
2. Get to know your target audience better
A product test survey will let you hear directly from your future customers. You’ll learn who they are, how they communicate, and what they want from you.
3. Get new product ideas
With a survey, you’ll ask your audience for their ideas or suggestions — so you can give them exactly what they want.
4. Determine your biggest flaws
You’ll learn what appeals the most to your audience and turn these qualities into your USPs (Unique Selling Points). Discovering your weakest point will let you fix them before the launch, or at least be aware of them.
5. Make informed decisions about your product roadmap
You’ll be able to prioritize feature development based on what matters the most to your future customers.Â
6. Test your product during the whole lifecycle
You can ask your audience about every aspect of your product, from the early concept through name and design.
7. Evaluate different aspects of your product
Whether it’s about features, purpose, usability, or price, you’ll know if your audience is thoroughly satisfied with your offering.‍
8. Increase your chances for a smooth product launch
All in all, there’s one main goal of a product testing survey: making sure your product satisfies your audience so that you can sleep soundly post-launch!
What to do with the product testing survey results?
With Survicate, you’ll run surveys and analyze your results all in one tool.
 In the report panel, you’ll see the summary and breakdown of all your responses. You can also integrate Survicate with your favorite data analysis software and import your report into Google docs, spreadsheet, or another tool.
How do you create a product testing survey?
With Survicate, you’ll have a product testing survey up and running in minutes.
Once you set up your free account, use the product testing survey template from above. You can also create a survey from scratch—add, remove and modify the questions and customize the design to fit your brand. No coding required.
Distribute your survey via email, website, web app, or mobile app. Once the answers start rolling in, you’ll be able to access a real-time survey report. You can also set up notifications or integrate with one of the CRM, data analysis, or communication tools.
All of that in a free account with no time limit. But the best way to see how Survicate works is to try it out yourself. Set up your free account now!
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