Customer satisfaction is a general level of satisfaction your customers get from your product or services. The best way to measure customer satisfaction is through customer satisfaction surveys. The most popular ones include CSAT (Customer Satisfaction Score), NPS (Net Promoter Score), and CES (Customer Effort Score Surveys).
While customer satisfaction surveys are usually associated with B2C businesses, B2B customer satisfaction surveys are just as beneficial. Since B2B transactions are often much more high-stakes than B2C ones, it’s double as essential to prevent churn, boost customer loyalty, and work towards long-lasting business relationships. You can achieve that by building an airtight customer experience program—and surveys are the best way to make sure you’re on the right track.
Customer satisfaction surveys will help you put your clients’ voices at the center of your business. You’ll be able to remove any frictions your customers might encounter and grow according to their feedback—all to increase customer satisfaction. And high customer satisfaction level will let you:
Here are a few popular B2B customer satisfaction survey questions:
Always complement close-ended survey questions with open-ended questions. They allow your customers to freely express their opinions and explain their answers to the previous questions. Here are some examples of open-ended B2B customer satisfaction survey questions:
With a B2B customer satisfaction survey, you can investigate your clients’ general satisfaction with your company, or with specific aspects of your product or service. Not sure which questions will fit your survey best? Start with checking out the B2B customer satisfaction survey template above. Use it as inspiration or just run it as-is. You can also read our list of 20 powerful customer satisfaction survey questions!
Here are some tips on how to use your B2B customer satisfaction surveys to the fullest.
With Survicate, you’ll have your B2B customer satisfaction survey up and running in minutes.Â
Set up youraccount and use the B2B customer satisfaction template presented above. You and add, remove and edit questions, and customize the design to match your brand.
Then, you can distribute your survey via email, website, web app, or mobile app. The targeting options will help your survey fit right into the customer journey.
You’ll analyze your survey data right in your account panel, where you’ll find your survey results, response breakdown, and answers to open-ended questions. You can also export data to your favorite external tools, Excel, or Google Sheet.Â
But the best way to see how Survicate works is to try it out yourself. Set up your account now!
Also, you can foster your decision making checking our newest ranking of best customer satisfaction tools.
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