Why you need B2B customer satisfaction survey?
When you think of a thriving Internet business, you may first picture a transaction between companies and consumers (B2C). While that’s certainly true of many companies on the market, many other focus entirely on building thriving customer relationships with businesses, in what is called a B2B model (“business to business”).
Depending on your industry and customer profile, securing a big B2B client base can pave the way towards true growth for your company. Respectively though, if not handled properly, it can pose a threat to your entire business.
If you care about your B2B clientele’s satisfaction, the benefits are unspeakable. When you build long-lasting relationships with company customers, you may witness a skyrocketing MRR and lowered churn rate. There’s even the possibility of securing more funding from venture capitalists who view long-term B2B relations as a sign of growth and stability of a business. Who wouldn’t want a piece of that?
It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.
— Michael / Head of Marketing at Looka
So, what can you do to ensure that you’re satisfying everyone? How do you know if your business customers are really feeling good about what you’re providing to them or if they’re looking for competing services behind your back?
This is where this B2B customer satisfaction survey comes in. Keep reading to learn how you can create easy and informative B2B customer satisfaction survey questions that’ll get you the insights you need!
How to get the most out of a B2B customer satisfaction survey
Our B2B satisfaction template will help you reach out to your clients and ask them about the most important areas and features of your service or product. Who else knows better than the people who use your products and services every single day?
By sending B2B customer satisfaction questions out to your clients via email, you can embed a survey on your website or distribute it virtually anywhere you like. You can even copy and paste a link, so you can reach your B2B clients with the most critical questions.
Here are some examples of areas that you can have your B2B clients evaluate:
- Quality of customer service
- Security of your product
- Good value for the money they pay you
- User-friendliness of the product or online interface (depending on your product)
- Overall reliability of your product
- The likeliness of recommending your product to friends
- What your business helps your users achieve (so, in simple terms, why do they use your services/pay you in the first place)
- This survey also lets you ask an open-ended question about anything else your clients would like to bring to your attention.
The importance of a good b2b customer satisfaction survey template
With any of the areas mentioned above, you will be able to ask your clients follow-up questions. You’ll be able to gain information about that is beneficial to your customer success team or account manager if customers are disgruntled.
When you improve any facets of your business that are not meeting customer expectations, you’ll restore customer trust and ensure that clients are loyal to your brand.
This reinforces the idea that your clients are appreciated each and every day that they spend with you and that you hear and appreciate their feedback.
Final thoughts
A B2B customer satisfaction questionnaire is a great way to gain answers in a quick and effective manner. You can use our survey analysis panel to quickly see trending answers, uncover improvement areas, and see how you can become a better business partner. Use this survey several times to view trends and see how your clients’ answers are changing over time!