An alternative to running separate NPS and CSAT surveys
Capture genuine user impressions, right after customers interact with your product
Distribute your questions through your favorite marketing & communication tools
Why you need Customer Effort Score (CES) survey
Times change. But, while we might have ditched our Nokia 3210’s in favor of iPhones, one thing remains the same – we hire companies to make our lives easier.
Except some don’t, or even do the opposite.
Do you know where your service stands?
Our Customer Effort Score (CES) survey lets you measure how much effort your audience needs to put into performing a specific interaction. Think – finalizing payment, browsing product categories, or receiving help from customer support.
So how is CES different from NPS and CSAT?
CES survey lets you uncover not only customer satisfaction levels, but also your product’s usefulness and efficiency.
What’s more, Harvard Business Review lauded CES as the best solution for capturing impressions on the transactional level.
And that, in itself, is a great starting point to any usability improvements. Pretty cool, right?
It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.
— Michael / Head of Marketing at Looka
Discover even more with follow-up questions
Want to see why your purchase process was rated as difficult? Say no more! With Survicate CES surveys, you can easily set automatic follow-up questions.
Collect additional insights from respondents that matter to you the most, and see yourself climb that customer excellency ladder.
The key to understanding Customer Effort Score survey results
Once you’ve collected responses, you’re just a click away from visualizing your Customer Effort Score. Use our built-in analytics tool to quickly understand the numbers, or export data to your favourite external tools, Excel, or Google Sheets.