B2B customer satisfaction survey template

Question 1

What is a B2B customer satisfaction survey?

Answer

Customer satisfaction is a general level of satisfaction your customers get from your product or services. The best way to measure customer satisfaction is through customer satisfaction surveys. The most popular ones include CSAT (Customer Satisfaction Score), NPS (Net Promoter Score), and CES (Customer Effort Score Surveys).

While customer satisfaction surveys are usually associated with B2C businesses, B2B customer satisfaction surveys are just as beneficial. Since B2B transactions are often much more high-stakes than B2C ones, it’s double as essential to prevent churn, boost customer loyalty, and work towards long-lasting business relationships. You can achieve that by building an airtight customer experience program—and surveys are the best way to make sure you’re on the right track.

Question 2

What are the benefits of B2B customer satisfaction surveys?

Answer

Customer satisfaction surveys will help you put your clients’ voices at the center of your business. You’ll be able to remove any frictions your customers might encounter and grow according to their feedback—all to increase customer satisfaction. And high customer satisfaction level will let you:

Increase your chances of reducing customer churn and increasing MRR.
Turn customer satisfaction into a measurable metric that you can track and improve (and turn into a company-wide KPI).
Develop your business according to what your clients need and instead of your assumptions.
Reveal how you stack up against the competition (for example, you can compare your NPS score to industry benchmarks).
Initiate conversations with your customers, which will help you build personal relationships with them.

Question 3

What are the B2B customer satisfaction survey questions?

Answer

Here are a few popular B2B customer satisfaction survey questions:

How satisfied are you with our product/services?
How likely are you to recommend our product/services to your colleagues?
How easy is it to use our product/services?
How satisfied are you with the following features (e.g., security, customer service, reliability, value for money, interface)?

Always complement close-ended survey questions with open-ended questions. They allow your customers to freely express their opinions and explain their answers to the previous questions. Here are some examples of open-ended B2B customer satisfaction survey questions:

Which problems does our product/service help you solve?
Is there anything you’d like to share with us?
What is the reason for your score?
If you could change one thing about our product/service, what would it be?
If you could add one thing to improve our product/service, what would it be?

With a B2B customer satisfaction survey, you can investigate your clients’ general satisfaction with your company, or with specific aspects of your product or service. Not sure which questions will fit your survey best? Start with checking out the B2B customer satisfaction survey template above. Use it as inspiration or just run it as-is. You can also read our list of 20 powerful customer satisfaction survey questions!

Question 4

How to get the most out of a B2B customer satisfaction survey?

Answer

Here are some tips on how to use your B2B customer satisfaction surveys to the fullest.

Distribute the surveys through your audiences’ favorite channels to maximize response rates.
Keep the surveys short and to the point. Stick to one topic per survey and logical question flowl. Don’t tire out your audience with long surveys—it’s better to run multiple short ones.
Re-run customer satisfaction surveys regularly. This way, you’ll keep tabs on the customer satisfaction level and spot changes in your clients’ attitudes.
Close the feedback loop. Make sure your customers know you listen to what they have to say. Introduce the changes they suggest, make up for your shortcomings, or even offer your respondents face-to-face follow-up conversations when appropriate.

Question 5

How do you create a B2B customer satisfaction survey?

Answer

With Survicate, you’ll have your B2B customer satisfaction survey up and running in minutes.

Set up youraccount and use the B2B customer satisfaction template presented above. You and add, remove and edit questions, and customize the design to match your brand.

Then, you can distribute your survey via email, website, web app, or mobile app. The targeting options will help your survey fit right into the customer journey.

You’ll analyze your survey data right in your account panel, where you’ll find your survey results, response breakdown, and answers to open-ended questions. You can also export data to your favorite external tools, Excel, or Google Sheet.

But the best way to see how Survicate works is to try it out yourself. Set up your account now!

Also, you can foster your decision making checking our newest ranking of best customer satisfaction tools.

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B2B customer satisfaction survey template

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B2B customer satisfaction survey template

What is a B2B customer satisfaction survey?

What are the benefits of B2B customer satisfaction surveys?

What are the B2B customer satisfaction survey questions?

How to get the most out of a B2B customer satisfaction survey?

How do you create a B2B customer satisfaction survey?

Large section heading

All native integrations are1-click and code-free

We’re here to support you along the way

We’re also there

All native integrations are
1-click and code-free

We’re here to support you 
along the way