Website feedback survey template

Question 1

What are the most common website feedback survey examples?

Answer

Website surveys take many forms - from discrete slide-ins and pop-ups to page overlays.

As to the use cases, you can trigger the surveys on your website as:

Exit-intent surveys on landing pages or blog articles
Website usability surveys on landing pages
Customer Effort Score (CES) surveys on success landing pages - to verify how easy it was to make a purchase or other transactions
Branding surveys to gather feedback on your brand communication after rebranding.
Blog content surveys to develop (inbound) content marketing strategies
And more

Question 2

What are the standard feedback questions for a website?

Answer

The survey questions you ask depend on your goals and the website feedback survey type.

When brainstorming them, bear in mind that you want the survey questions to find out the visitors':

Drivers - the factors that made them look for your website
Barriers - things that made them hesitate or that prevented them from performing an action
Hooks - the aspects of your website that were most convincing for them or that helped them make a decision

Knowing what drives or stops your audience will help you write better content or plan the experiments you run.

We include some example questions in the survey template at the top of this page. Feel free to check it out.

Question 3

Where should I place a website feedback survey?

Answer

From the UX perspective, a survey should be visible but not distracting. When you decide where to display one, consider the website design. Be mindful of the elements of your site, like CTA buttons that you wouldn't like to cover up.

In terms of landing pages, analyze the conversions funnel and the analytics data to find underperforming sites or the sites with high drop-off rates. Trigger a website feedback survey there.

If surveys placed on those sites get low response rates, consider asking for feedback on the page just before those with high drop-off rates.

Alternatively, trigger a website feedback survey on the most vital pages for your business. These could be case studies, use cases, or pricing pages. Do so regardless of their performance. Even if the pages have satisfying conversion rates, there may always be some room for improvement.

Also, the landing pages communicating your offer are worth examining. Ask for feedback on their clarity. And find out if they answer all the questions your audience has.

Question 4

When should I trigger a feedback survey on my website?

Answer

Since you don't want to distract your website visitors from the content of their website, you don't want to trigger a website survey too early on.

A good practice is to make the survey appear once the visitors have spent some time on your site. As a rule of thumb, you can ask for feedback once a visitor has spent min. 30 secs. on the page or has scrolled down halfway through the page. But, everything depends on your site's content and how users behave on it.

Question 5

What are the benefits of using a website feedback survey?

Answer

By asking for feedback on your website, you can learn more about your website's visitor's expectations. You can also find out how they perceive the content of your website and your business offer.

Website surveys can gather quantitative feedback - if you ask for a Net Promoter Score (NPS), about Customer Satisfaction (CSAT), or for a Customer Effort Score (CES).

But, most of all, website surveys are a great way to gather qualitative feedback. They provide you with information you won't otherwise obtain from web analytics data. Choose a great website feedback tool for best results.

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Website feedback survey template

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All native integrations are
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Website feedback survey template

What are the most common website feedback survey examples?

What are the standard feedback questions for a website?

Where should I place a website feedback survey?

When should I trigger a feedback survey on my website?

What are the benefits of using a website feedback survey?

Large section heading

All native integrations are1-click and code-free

We’re here to support you along the way

We’re also there

All native integrations are
1-click and code-free

We’re here to support you 
along the way