A restaurant survey is a questionnaire you send to your customers to determine how they perceive the services you provide. You can either email the survey to your customers' inboxes, have it pop up on your website or app, or hand out survey cards to your customers.
Now more than ever, restaurant owners need to collect customer feedback to see if and how the pandemic has changed their customers' expectations.
Restaurant managers use the restaurant surveys to assess their guests' dining experience (customer service and food), the quality of delivery services, or even the ease of finding information on the restaurant or reaching the restaurant's physical location.
They can also use the survey to perform market research, including competitive analysis, and gauge customers' readiness to recommend the restaurant.
Below you'll find examples of restaurant survey questions you can adapt to your needs. Check out the restaurant survey template above for more examples and a ready-to-use questionnaire.
General restaurant questions:
Gauging the offer:
For more questions, check out our ready-to-use restaurant survey template on top of the page. Be our guest - feel free to use the survey as-is or spice it up a bit to suit your needs.
Using all our survey templates is pretty straightforward. Creating and sending the survey can be done in a couple of steps. Read their short description below, or go straight to the tool and play around to see how it can be done. (The tool leads you through survey configuration step by step.)
1. Sign up.
Click the "Send this survey for free" button above and sign up with your business email for the free Survicate account. (We don't ask you for your credit card details. At NO point the system will automatically upgrade your account to a paid plan.)
2. Edit and customize the survey template to your needs:
Add or delete survey questions. If needed, modify the tone of the questions to make them sound on-brand. Change the survey background and colors, and add your restaurant’s logo to enhance the brand. (The latter is a paid feature, though.)
While adding new questions to the survey, remember to apply skip-logic. The feature allows you to create custom paths through the survey. Respondents are asked questions based on their previous answers, which makes the whole survey relevant and enjoyable to complete.
3. Decide which survey distribution channel.
Are you going to email or text the survey? Or, would you prefer to make it pop up on your website?
If you decide to email the survey, we highly recommend connecting the survey to your CRM or a marketing automation platform and sending it via the tool. Survicate integrates with market-leading 3rd party software - to join the platforms, you don't need any coding skills.
4. Send the survey and start analyzing the results.
With Survicate, you can access survey responses while the survey is still running, so you can see the customer feedback as it flows in, in-real time. To check it, go to Survicate's panel. You'll find all the survey's statistics, the response breakdown, and a word cloud showing you the phrases the respondents most often use.
To draw valid conclusions on the survey results, wait until the survey is finished. However, we recommend you keep tracking its performance while the campaign is on. By doing so, you'll be able to detect and fix potential problems with the campaign - improve email open rate or the survey click-through rate.
5. Close the feedback loop and act on the feedback.
Remember to always close the feedback loop - no matter what feedback you get. Your guests have invested their time to share their thoughts with you. Leaving their feedback unanswered may hurt their perception of you.
Use your marketing automation platform to send them follow-up emails.
When responding to positive feedback, feel free to encourage your customers to leave positive reviews on your website or restaurant reviews sites. Express your apology to the unimpressed and the disappointed ones and ask them for more improvement suggestions.
Showing that you care about their feedback can turn the tables for you. It should prevent dissatisfied customers from venting in public. And, if you respond to the negative feedback the right way, it can make the unhappy ones change their mind.
Measuring your restaurant customers' satisfaction is a great initiative. Congratulations on the idea!
Be our guest - use the survey template above. Start improving the quality of your restaurant services, perfect your offering, and win your customers' palates.