The Only Customer Experience Guide You’ll Ever Need To Win Over Customers’ Hearts

Looking to create a customer experience clients will love and spread the word about to others? Want your product to deliver value customers won’t imagine replacing with other solutions on the market?

You’ve come to the right place!

Customer Experience

We’ve created a Customer Experience Guide that speaks miles about what it takes to create powerful, customer-centric products and services.


Hop on and let us take you on a tour of customer experience, where we show you:

  • Why customer experience matters more than ever before
  • How to create a killer CX strategy
  • What makes a great B2B customer experience
  • Which CX metrics you must absolutely be tracking
  • How to analyze customer experience data
  • and many, many more!

Read on here:

How to Define Customer Experience? 20+ CEOs and CX Leaders Share Their Definitions

Customer Experience – we all strive to be great at it, but how do we actually define it? Are there any criteria that let us confirm we’ve instilled 360-degree customer-centrism across our organization? We’ve reached out and spoke to 20+ leaders and asked them to share their very own customer experience definition.

customer experience definition

That’s just a sneak peek of what we’ve learned – click here to see more!

Customer Experience vs Customer Service – What’s the Difference?

Customer service (CS) and customer experience (CX) are two terms that are used interchangeably, but do they really mean the same thing? Is customer experience just a buzzword? Well, not exactly, and companies that prioritize customer experience are seeing a higher level of growth than those who don’t. So, what is the difference between the two?


Customer Experience Trends You Must Be Aware Of

The customer experience (CX) in the digital era is constantly evolving, which is why marketers must make an effort to keep up with the latest customer experience trends. In fact, improving and personalizing customer experience is the top priority for over 55% of companies.

CX has become so important that researchers predict it will overtake price and product as the top competitive differentiator. With the stakes higher than ever, here are six customer experience trends to be aware of in order to beat your competition.


How Emotions Shape the Customer Experience

In June 2019, Forrester Consulting published a study investigating how emotions impact customer decision-making. The study reveals that “the way customers think and feel predicts how they act”.

customer experience This crucial piece of information can help brands shed light on their customers’ purchasing decisions. But according to the same study, the majority of brands do not know their customers well enough to understand what drives their actions. 


How To Create An Outstanding Customer Experience Strategy

Every business owner knows that if you want to continue to grow your company and allow it to prosper, you have to offer your customers an excellent experience. Your goal is to not simply ensure they leave content, but that they are satisfied with their decision to do business with you.


Best Customer Experience Examples According to Experts

Do you remember the last time you’ve felt delighted with the customer experience you received? I bet you do as it’s something that stays with you for long! We’ve asked 11 business experts to talk about the best customer experience examples they came across. Here is what they said!


17 Best Customer Experience Quotes from CEOs and Leaders

Customer Experience –  a buzzword that’s shaken the marketing world in recent years like no other. We all aspire to put customers in the spotlight, but how do we ensure our efforts are truly effective?

We’ve reached out to CEOs and Marketing, Sales, and Customer Success leaders to share their experiences with establishing customer-centrism across the entire organization. Here’s a sneak peek of what you’ll find:

customer experienceWe’ve asked for advice for companies at the beginning of the journey, about mistakes that should be avoided, as well as how you can tackle the most common challenges.


Top 3 Customer Experience Metrics You Absolutely Need To Be Tracking

These days, many people make the decision of whether or not to do business with a company based on what kind of reviews the company has online or what people are saying about them on social media.

customer experience

Thus, it is more important than ever to take all the necessary steps of ensuring your customer has an excellent experience from the very start of their interaction with your brand to finish.


4 Reasons Why You Can’t Afford a Bad Customer Experience

Customers expect more than a great product, they expect great service. In fact, it’s arguable that many customers put experience equal to a product’s quality, which is why 89% of companies today primarily compete on the basis of customer experience. This is a number that’s greatly increased since 2010 when it clocked in at just 36%.


Leading With the Customer in Mind: How CEOs Are Improving Customer Experiences

When CEOs take the initiative in improving customer experience (CX), the effects are felt throughout a business. Today, as businesses compete for loyal customers, more than ever, we’re witnessing top-down efforts in creating exceptional customer experiences. The numbers simply speak for themselves:

customer experience

Let’s dive in and see what it takes to establish your own, customer experience improvement program based on real-life scenarios!


How to Create Effective Customer Experience Journey Maps

Customer experience journey mapping is a great way to visualize your customer’s experience in detail. It includes every single possible touchpoint from when your customer initially becomes aware of your brand, to their decision-making process, to their purchase. The best part? It can be done by anybody and has benefits for a variety of people within an organization.


Customer Experience Management – Best Practices To Follow

In the last couple of years, study after study has revealed that Customer Experience Management (CXM) is worth your attention and effort. Why? In short, it affects your business’ bottom line.

report released by Forrester found a link between good CXM and rising stocks in the top-performing CXM brands. Another study by the Temkin Group found that if companies that earn $1 billion annually invest in customer experience, they can expect to earn an additional $700 million within 3 years.

Customer experience management

But would your customers pay for better CX? Yes, according to research by American Express, which revealed that 60% of customers would be willing to pay more for a better experience.


How to Create Outstanding B2B Customer Experiences

A B2B customer experience is a critical effort for marketing and sales teams in every industry. Once you’ve guided someone through your sales funnel and earned that conversion, the work doesn’t stop—you now have to retain that customer and remain a trustworthy source.


Excelling at Customer Experience: An E-Commerce Perspective

The key to building customer loyalty is ensuring the utmost in customer satisfaction. Whenever a new visitor arrives at your website, you need to make a great first impression and maintain that sense of quality throughout the customer’s journey.

Your existing customers need equal attention to keep them engaged with your business, and customer satisfaction is how you build a long-term relationship with them. Satisfied customers are on their way to becoming the brand advocates that every business craves, and that’s why customer satisfaction needs to be a top priority.

But what makes a satisfied customer? You need more than just a good product and a fair price.


Customer Experience Analytics – How to Make the Most of Your Customer Data

Tracking changes in CX over time allows you to evaluate your company’s efforts to transform or improve its digital customer experience. The following article explains the metrics and KPIs that you should be analyzing to track customer experience.


How to Enhance CX with Great UX

CX has become one of the most important parts of any business strategy. Without a solid strategy in place, one might have a hard time acquiring customers. However, UX is one of the most important components of CX. Therefore, you need to think hard about how to create a well-designed and efficient UX.


Anna and Kasia

The invincible content team at Survicate.

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