Review our list of the 12 must-have integrations to add to your ActiveCampaign account and take full advantage of what this customer experience automation platform has to offer.
ActiveCampaign: short introduction
ActiveCampaign, with over 13k reviews placed on G2 and an overall rating of 4.5 out of 5 stars, is one of the best tools for automating customer experiences and communication.
It helps you personalize what you say to customers across various channels—from email marketing to landing pages, and SMS messages.
And the best way to personalize the comms you’re sharing with customers is by intercepting their real struggles, pain points, experiences, highs and lows into the messaging you’re sending.
To achieve that with ActiveCampaign, it’s best to integrate it with other tools, like the following list of 14 must-have ActiveCampaign integrations we’ve compiled below.
1. Survicate: for connecting feedback with personalized communication
Survicate is a comprehensive customer feedback platform that lets you collect feedback across channels using a variety of surveys, from CSAT to NPS and CES.
Besides just collecting customer insights, Survicate is also your best friend in terms of analyzing that data—with helpful AI features that automatically extract valuable insights for you, aggregate the feedback across sources (even external ones), and visual reports—you’ll be on the right path to understanding your customers better.
With the ActiveCampaign x Survicate integration specifically, you can:
- Access a list of Survicate surveys directly in ActiveCampaign,
- Select which ActiveCampaign fields you'd like to flow survey responses into,
- Create a new contact in ActiveCampaign when someone fills out a Contact Form survey.
- Trigger powerful automations based on survey responses sent to ActiveCampaign,
- Embed surveys into ActiveCampaign emails for completion rates of up to 83%,
- Send surveys to exactly the right customers based on lists and segments in ActiveCampaign,
- Send survey responses to ActiveCampaign in real-time as contact fields, tags, and events.
Following the survey data via mapped fields in ActiveCampaign, you can then act upon the feedback you’ve collected—personalizing customer comms to a T.
Trigger email campaigns based on real customer feedback, create new leads from filled out surveys, update ActiveCampaign contacts in real time—all with a code-free, one-click integration setup.
Reviews
No G2 reviews on ActiveCampaign’s page mention the integration with Survicate particularly, but if you check Survicate’s G2 page, there are reviews mentioning the connection of both tools.
Like this user who said how they use the integration to embed NPS surveys into ActiveCampaign emails and map the results directly to ActiveCampaign.
Pricing
The Survicate x ActiveCampaign integration is available right from the first-tier ActiveCampaign subscription plan, which starts at $15 per month.
In Survicate, the story goes the same way—the ActiveCampaign integration is available right from the first-tier plan, which is free to use.
2. Facebook: for ads on steroids, collecting leads, and more
Facebook most definitely doesn’t need a special introduction, so we’ll just share some stats.
With over three billion monthly active users and over two billion daily active users, Facebook stays at the top of many people’s social media usage—despite newer platforms emerging and taking over.
Integrating Facebook with ActiveCampaign, there are a few things you can accomplish. For example:
- You can embed opt-in forms created in ActiveCampaign to capture new leads through your Facebook page,
- Automate customer conversations in Facebook Messenger chats using an ActiveCampaign Conversations account,
- Instantly publish posts on your Facebook Page when a new email marketing campaign in ActiveCampaign starts,
- Add pre-filled form pop-ups into your Meta Ads to then create qualified leads in ActiveCampaign and nurture them further with follow-up campaigns or create segmented lists,
- Add contacts from ActiveCampaign audiences to Facebook Custom Audiences to target those specific users in your ads,
- Save new contacts in Facebook Offline Conversion and create new audiences based on their profiles in ActiveCampaign, then create new audiences or add only engaged prospects based on updates in ActiveCampaign.
Reviews
Some users are extremely happy with the Facebook x ActiveCampaign integration for advertising, calling it a gamechanger for business automation.
Others complain about glitches in tracking lead generation when creating funnels with Facebook ads.
But overall, the reviews do not fully lead to a completely good or bad experience—it simply varies across users.
Pricing
The different Facebook modules we can connect with ActiveCampaign are mostly available directly from the lowest-tier Starter plan in ActiveCampaign, apart from Facebook Leads Ads, which require subscribing to the Plus plan.
3. Calendly: for connecting booked meetings with powerful actions
Calendly is an online scheduling tool that helps individuals and businesses automate appointment booking.
It syncs with your calendar, lets others pick available time slots, and eliminates the back-and-forth of scheduling meetings. It’s widely used for sales calls, interviews, client meetings, and more.
The ActiveCampaign x Calendly integration particularly makes it possible to:
- Add contacts to specific lists or segments and then run follow-up campaigns in ActiveCampaign based on the entered in Calendly forms data,
- Create and update deals in your sales pipeline when a contact books, changes, or cancels a meeting in Calendly,
- Automatically update your calendar with bookings from Calendly and use the information from Calendly forms to qualify leads,
- Create custom fields in ActiveCampaign to map custom questions from Calendly forms.
There are a few things to keep in mind when it comes to this integration with ActiveCampaign, though.
For one, Calendly is a one-way sync integration, sending data from Calendly to ActiveCampaign only.
For two, visiting ActiveCampaign’s help center tells us that this integration will not create any new contact, deal, account, or private custom object fields. Instead, it can create and update existing records.
For three, It’s not possible to sync previous or historical data from Calendly to ActiveCampaign.
Reviews
Quite a few reviews on G2 mention the Calendly integration and how it smoothly works with ActiveCampaign.
One user mentioned how the Calendly integration particularly helps with automatically moving leads across their sales pipeline after meetings are booked.
The only complaint we’ve noticed is the fact that the Calendly integration is not available from the first-tier subscription plan in ActiveCampaign.
Pricing
The Calendly integration is available from the Plus subscription plan in ActiveCampaign, which pricing starts at $49 per month. Additionally, you must be subscribed to Calendly's Professional, Teams, or Enterprise plan to use ActiveCampaign and Calendly together.
4. Zendesk Support: for never making sales calls awkward again
Zendesk is a customer service platform that helps businesses manage support tickets, live chats, emails, and phone calls in one place.
It streamlines customer interactions, automates responses, and provides tools for tracking and improving support efficiency. Companies use Zendesk to offer better customer service and resolve issues faster.
Combining Zendesk Support with ActiveCampaign gives you the opportunity to:
- Sync ticket and requester data from Zendesk Support to ActiveCampaign,
- Trigger personalized communications based on the synced data,
- Update and create deals from support tickets that become selling opportunities.
This integration is essentially what binds the support, marketing, and sales teams together. By automatically syncing prospect information, including website visits, email opens, and open support tickets, all teams know exactly how to treat each customer.
For example, not going for a sales call while a customer is in the middle of resolving a support issue.
Again, a few things to note here are:
- This integration is a one-way sync from Zendesk Support to ActiveCampaign,
- You can use this integration to map Zendesk Support fields to existing Contact, Deal, Account, and private Custom Object fields in ActiveCampaign, but the integration will not create any new fields of those mentioned,
- Data from Zendesk Support can create new and update existing Contact, Account, and private Custom Object data records instead.
Reviews
There aren’t too many reviews covering the Zendesk x ActiveCampaign integration, but we’ve found a few examples.
One user mentions that they do integrate ActiveCampaign with other tools, including Zendesk.
Other users from more dated reviews complain that there isn’t a Zendesk integration or that it doesn’t work as well as they’d wished.
Pricing
The Zendesk integration is part of the premium integrations batch in ActiveCampaign, therefore, available only in the Enterprise plan, with pricing starting at $145 per month.
What’s also worth noting is the fact that this integration is not available to users of Zendesk's "Support Essential" legacy plan.
5. Trello: for updating your projects in real time
Trello is a visual project management tool that helps teams organize tasks and workflows using boards, lists, and cards. It makes it easy to track progress, collaborate, and manage projects in a simple, drag-and-drop interface. It's great for teams and individuals looking for an easy way to stay organized.
Example actions you can perform with the Trello x ActiveCampaign integration are:
- Create Trello cards for new or updated contacts in ActiveCampaign,
- Move Trello cards to a list to add ActiveCampaign contacts to automation,
- Create or update ActiveCampaign contacts when new labels are added to Trello cards,
- Create Trello boards for new ActiveCampaign automation webhooks.
🚨Note: this integration requires using Zapier.
Reviews
There aren’t too many G2 reviews covering the Trello integration, but one user mentions that they love the fact that you can connect ActiveCampaign with other tools, including Trello.
Another user complains about the ActiveCampaign integrations overall, mentioning Trello as well, saying that something is not working as it should.
Pricing
The Trello x ActiveCampaign integration is available right from the Starter subscription plan in ActiveCampaign.
But you’ll have to add in the costs of using Zapier for connecting both tools.
6. Slack: for keeping all important alerts in one place
Slack is a messaging and collaboration platform that helps teams communicate in real time.
It organizes conversations into channels, supports file sharing, and integrates with other tools like Google Drive and Trello. It’s widely used for team collaboration, remote work, and project management.
ActiveCampaign integrates with Slack in two ways: one is the ActiveCampaign bot that lives in Slack, the second is the regular Slack integration that covers automatic notifications.
With the ActiveCampaign Slack bot, you can:
- Manage your customer experience records where you’re already communicating with your team,
- Receive real-time Slack notifications when important customer activities happen in ActiveCampaign. Pick and choose what, where, and how you wish to be notified,
- Searching has never been easier than with the ActiveCampaign Bot. Use Slack global shortcuts to search or create ActiveCampaign records.
On the flip side, the general Slack integration gives you the possibility to send automatic messages and alerts to any public or private Slack channel you’re part of directly from ActiveCampaign. This way, you can act on the information you get about customers quickly.
🚨Note: these are two separate integrations and have to be set up independently. The ActiveCampaign bot is set up directly in Slack, while the Slack integration—in ActiveCampaign.
Reviews
There are many G2 reviews mentioning the Slack integration on ActiveCampaign. From the first-page results, none of the reviews are negative.
For example, one user praises ActiveCampaign particularly for the many integrations they offer, saying how the tools works great with Slack among other tools they have connected.
Pricing
The general Slack integration that allows you to send messages to Slack channels from ActiveCampaign is available from the Plus subscription plan in ActiveCampaign.
The ActiveCampaign bot, on the other hand, is available right from the Starter plan.
7. Google Analytics: for taking campaign analysis to the next level
Google Analytics is a web analytics tool that helps businesses track and analyze website traffic.
It provides insights into visitor behavior, sources of traffic, and performance metrics to improve marketing and user experience. Businesses use it to make data-driven decisions and optimize their online presence.
Connecting Google Analytics with ActiveCampaign, you’ll be able to:
- See the email results within Analytics by tracking link clicks,
- Analyze the impact of your email campaigns through Google Analytics' insights,
- Incorporate digital advertising to complement your communications.
What’s noteworthy about ActiveCampaign x Google Analytics integration is the fact that ActiveCampaign will automatically add UTM URL parameters to your links for you once you enable the integration.
The information shared from your ActiveCampaign campaigns to Google Analytics comes from the following UTMs:
- UTM_source: source of the sent email,
- UTM_medium: marketing channel used,
- UTM_campaign: name of the campaign you run,
- UTM_content: subject line of the email sent.
🚨Note: you have to have Google Analytics tracking code installed on your website before connecting this tool with your campaigns.
Another thing to note about this particular integration is that there may be differences between data for link clicks you see in ActiveCampaign vs Google Analytics sessions. If the discrepancies are particularly large, it’s best to get in touch with ActiveCampaign to resolve the issue.
Reviews
There are quite a few G2 reviews that mention connecting Google Analytics with ActiveCampaign.
For example, one user mentions that link tracking and Google Analytics tracking capabilities are some of the things they like best about using ActiveCampaign. Another user says Google Analytics tracking is a bonus.
However one user also mentions that there are some discrepancies between the data shown in ActiveCampaign and Google Analytics, which we mentioned earlier can happen.
Pricing
The ActiveCampaign x Google Analytics integration is available from the first-tier Starter subscription plan in ActiveCampaign.
8. WordPress: for combining website tracking with campaigns
WordPress is a popular content management system (CMS) that allows users to create and manage websites easily.
It offers customizable themes, plugins, and a user-friendly interface, making it ideal for blogs, business sites, and eCommerce stores. Whether you're a beginner or a developer, WordPress provides flexibility to build almost any type of website.
ActiveCampaign connects with WordPress on a plugin basis, allowing you to:
- Embed ActiveCampaign forms directly into any post, page, or sidebar in WordPress,
- Collect data from WordPress in ActiveCampaign thanks to site tracking,
Example use cases that can be covered with this combination of tools are:
- Attributing sales and conversions to actual site visitors,
- Discovering which products, services, and information site visitors are most interested in and then following up with a triggered personalized email communication,
- Collecting visitors’ demographic data, preferences, and more through standard and custom fields to then follow up with automatic actions across email, CRM, and other channels.
Reviews
Most reviews that mention the WordPress x ActiveCampaign integration highlight how easy it is to connect your WordPress website with ActiveCampaign.
Pricing
The WordPress x ActiveCampaign integration is available right from the first-tier plan in ActiveCampaign: Starter.
9. DocuSign: for signatures and documents
DocuSign is an electronic signature platform that allows users to sign, send, and manage documents digitally.
It streamlines contract signing, eliminates paperwork, and ensures secure, legally binding agreements. Businesses use it to speed up approvals and improve workflow efficiency.
Now, with the DocuSign integration specifically, you can ramp up your ActiveCampaign usage by:
- Automatically drafting documents that need to be sent to customers at the right time,
- Following up with customers who are ready to receive a document from your team,
- Automatically creating a pre-filled envelope with their information included,
- Sending welcome emails, notifying your team, creating a segment, and moving a deal into a new stage whenever someone completed a given document,
- Automatically creating and updating ActiveCampaign contacts who sign DocuSign documents sent by your team.
🚨Note: with this integration, you can only map existing DocuSign fields to existing contact fields in ActiveCampaign. It is not possible to create new custom contact fields in your ActiveCampaign account. Contact records, on the other hand, can be created anew.
Reviews
Few G2 reviews mention connecting DocuSign with ActiveCampaign. One user highlights how easy it is to combine ActiveCampaign with DocuSign, while another user complains about the number of fields you can actually map with this integration.
Pricing
Combining DocuSign with ActiveCampaign is possible from the Pro subscription plan in ActiveCampaign, which pricing starts at $79 per month.
In order to access this integration, you must also have a DocuSign account plan that includes the Connect feature.
10. Salesforce: for triggering personalized communication to leads
Salesforce is a cloud-based platform that helps businesses manage customer relationships, sales, and marketing in one place.
It tracks customer interactions, automates tasks, and provides insights to help businesses grow and improve customer service.
As ActiveCampaign puts it, this integration should “create a seamless connection for your sales and marketing teams, providing better insights from prospect to customer.”
In a more down-to-earth explanation, the Salesforce x ActiveCampaign integration ensures real-time data sync between the two platforms, which you can then use to:
- Trigger personalized email marketing campaigns in ActiveCampaign,
- Trigger personalized campaigns through other channels in ActiveCampaign,
- Automatically send MQLs to Salesforce,
- Sync Salesforce Opportunities to ActiveCampaign [this is a one-way sync, from Salesforce to ActiveCampaign only],
- Map and sync custom fields in your lead records,
- Trigger automations based on updated lead profiles,
- Automatically send new leads and contacts from Salesforce to ActiveCampaign.
The data syncs happen quite often, but in different cycles. From ActiveCampaign to Salesforce it’s either every 10 minutes or whenever 100 records have been updated (whichever comes first). From Salesforce to ActiveCampaign, the data sync can happen either once per day or every one to 12 hours, depending on your preference.
Reviews
Some G2 reviews mention the Salesforce x ActiveCampaign integration, and they don’t always have nice things to say.
For example, one user didn’t enjoy the fact that ActiveCampaign changed its pricing structure and moved the Salesforce integration to the highest-tier plan, making it pricier.
Another user shared that the Salesforce x ActiveCampaign integration stopped synching properly and they had to reconnect it multiple times. In fact, troubles with data synching between the two platforms were mentioned a few times.
But it’s not all bad.
One user praised the integration, saying that it actually eased their work and helped them build useful automations.
Pricing
The Salesforce x ActiveCampaign integration is included currently only in the highest-tier ActiveCampaign subscription plan: Enterprise. The Enterprise plan costs start at $145 per month.
11. HubSpot: for connecting powerful CRM data
HubSpot is one of the most popular Customer Relationship Management solutions out there. But since it’s pretty similar to ActiveCampaign—essentially falling into the same basket of tools—you may be wondering why we’re listing it here.
Because HubSpot is so powerful:
- It offers more integrations than ActiveCampaign,
- Comes with more customization options—including better customizable dashboards,
- Robust reports,
- And more features in its suites, especially when it comes to sales,
it’s often used separately from ActiveCampaign.
In turn, ActiveCampaign focuses more on email marketing and its automation, while offering a more affordable solution than HubSpot.
But…
If you’re already using HubSpot or have a flexible budget this year you want to invest in a powerful CRM suite, make sure to connect it with ActiveCampaign.
That way, you’ll be enjoying a smooth two-way sync of data flowing between the tool software platforms. The data that can travel between the two platforms is information related to:
- Contact,
- Companies,
- And opportunities.
Whenever you update a given record in either tool, it’ll be automatically updated in the other. Allowing you to easily combine heaps of data with automated customer comms.
🚨Note that you won’t find this integration on ActiveCampaign’s list of available integrations. Instead, look for it on the HubSpot marketplace.
Ratings & reviews
ActiveCampaign integration on HubSpot’s marketplace is currently rated at 3.1 stars, with just 14 reviews.
Some of the older reviews are not too much in favor of such a combination of tools, but more recent ones seem to be better.
Pricing
To integrate ActiveCampaign with HubSpot, you just have to calculate the costs of subscribing to both tools. No additional costs are needed.
12. Shopify: for selling eCommerce products better
Shopify is an all-in-one eCommerce platform that lets you create, manage, and grow an online store—without needing to code. With it, you can sell products, track inventory, process payments, and even market your business, all from one place.
Now, how does it connect with ActiveCampaign?
We’re here to tell you.
If you're in the eCommerce business and have made Shopify your selling tool, ActiveCampaign can be a solid business partner in the customer experience automation department.
This integration makes it easy to personalize follow-up campaigns, trigger automations, segment contact lists, set automation goals, or create sign-up forms.
But first and foremost, the ActiveCampaign x Shopify integration allows you to automate communication based on your customers' behaviour.
For example, based on:
- The products they’re interested in,
- Their purchasing history,
- Abandoned carts,
- And more.
Connecting ActiveCampaign with Shopify, you can send your customers personalized communication to help you upsell, cross-sell, ask for reviews after purchases, offer discounts, remind customers of abandoned carts, and more.
But besides triggering personalized communication to customers, you can also add “Shop now” buttons that lead directly to your Shopify into landing pages you create in ActiveCampaign.
Another advantage that this particular integration offers is the fact that we can sync historical data from Shopify with ActiveCampaign. The past data we can sync is related to customers and their orders, excluding abandoned carts, which can be shared historically.
Reviews
ActiveCampaign does not run a HubSpot-style app marketplace with reviews from other users.
But some users mentioned the Shopify integration in their G2 reviews. Like this user saying that thanks to the Shopify and WordPress integration, ActiveCampaign is even more flawless, not running into any issues.
Or another user mentioning that the setup of the Shopify integration can be done in just one minute.
Pricing
The Shopify integration is available right from the first-tier plan in ActiveCampaign—Starter, whose price starts at $15 per month.
Make sure to add Shopify subscription costs as well, which start at 36 EUR per month.
Pro tip: use Zapier for custom integrations
If ActiveCampaign doesn’t have a direct integration with a tool you use, Zapier can act as a bridge, allowing you to automate workflows between ActiveCampaign and countless other platforms.
