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SurveyMonkey is a survey and feedback management solution. You can use the tool to create and launch surveys and analyze responses in-app. 

Multiple survey types cater to marketing, market research, user research, employee research, and more. SurveyMonkey is an established player and a common choice for small businesses to enterprises.

But they are not a be-all-end-all feedback solution. In this article, we’ll go through some SurveyMonkey alternatives (including free options), so you can judge what would be the best fit for you!

Table of contents

Why choose SurveyMonkey?

SurveyMonkey is a great employee feedback solution. Use SurveyMonkey to conduct employee satisfaction surveys, boosting productivity and morale. 

The design interface is very user-friendly. Over 230 templates are available, all designed with beginners in mind. You can choose from the Net Promoter Score surveys, Customer Satisfaction surveys, Exit Intent, and more.

The editor supports advanced branching and survey logic and you don’t need to code at any point in the creation process. You can randomize answers and add a scoring mechanism or a progress bar. 

You can fetch feedback in real-time and take advantage of multilingual features. The SurveyMonkey software integrates with popular third-party tools like Automate.io, HubSpot, and Salesforce.

SurveyMonkey also lets you to conduct feedback analysis inside their tool. The AI Genius engine calculates and even estimates the completion rate for live and future surveys for quantitative data. To analyze qualitative insights, use their sentiment analysis and Word Cloud.

But SurveyMonkey has its downsides, too.

Why should you consider SurveyMonkey alternatives?

If you are looking for flexibility on pricing or ready-to-send templates, choose a SurveyMonkey alternative.

SurveyMonkey also does not offer any free trial. There is a basic free plan with highly limited features. Once you receive over 100 responses, you may have trouble accessing the collected data. 

Some users also do not like the template-driven design. The tool strongly encourages a customer to use a template. You can power through the process to create a survey you won’t use and then start from scratch. 

You have to account for the extra step if the survey you want to make is custom or if you can’t find a fit within the template library.

SurveyMonkey survey editor

Note that this information was derived from several recent reviews; however, while writing this post, I noticed it might be possible to start a survey from scratch when creating a subsequent survey.

Free users, i.e., anyone taking advantage of the basic plan, cannot export collected data to Excel. One user called this “holding your responses hostage until you upgrade the plan.”

Overall, the most useful features are only available on the (steep) paid plans.

Some reviewers are unhappy with the level of customization you can apply to surveys.

Moreover, pricing plans are not optimized in terms of price-to-ratio as regards an organization’s size. If you are a small to mid-size business, you will likely be paying for features you won’t use.

Finally, if you downgrade your plan, you will lose access to collected data. 

As a case study, a user described their experience as such;

  • As a student, they were interested in conducting one study with a single question
  • They chose SurveyMonkey, as it was advertised as the number 1 free survey tool
  • They collected over 100 responses, which means they were forced to purchase a subscription plan to review the results
  • They decided not to pay for an expensive subscription plan, forfeiting their results
  • As a result, they missed a deadline and decided to stick to a free solution - Google Forms - for the foreseeable future
collect and analyze feedback in one place banner

SurveyMonkey pricing

SurveyMonkey offers several plans for teams and individuals.

Individual plans range from $99 per month to $119 per month, while team plans start from $25 per user per month.

The plans vary in the number of available responses (for the individual plans) and additional features. You can also request a demo to purchase an Enterprise plan which is tailored for large organizations and includes enhanced security.

Best SurveyMonkey alternatives for business

The following SurveyMonkey alternatives are the best picks for customer feedback, experience, and satisfaction.

Survicate

Survicate survey editor with CES template

Survicate is an easy-to-use customer feedback and satisfaction tool. Easily run NPS, CSAT, and CES campaigns. 

Automate surveys with our software, so you never have to send them out manually to your users and collect continuous user insights. Survicate also captures partial responses.

You’ll be able to collect continuous data and analyze the results in real time. Thanks to unlimited users, any team member can take advantage of our interactive filters to get a bird’s eye view of score changes across days, weeks, months, quarters, and years. 

This is what you can expect your survey results overview to look like in the Survicate panel

The editor and analysis tab are intuitive and have a clean interface. There is no need to code, and you won’t need developers to connect native, one-click integrations. We offer multichannel distribution and advanced skip logic and customization.

You can start building a survey the moment you sign up. This is true both for surveys you want to start from scratch or from a template. There is a library of over 300 templates designed for the best response rates, and they are all 100% editable.

Survicate offers hundreds of third-party tools with popular integrations like HubSpot, ActiveCampaign, Mailchimp, and more. The analysis is easy with integrations like Mixpanel and Productboard

Survicate is also a great solution for qualitative data analysis with integrations to tools like FullStory, Smartlook, and SessionCam. You can also connect more tools with Zapier.

According to a comprehensive comparison by G2, there isn’t a single category survey tools are judged on where SurveyMonkey surpasses our tool.

We win or match them in ratings for features like:

  • Ease of use
  • Ease of Admin
  • Customization/branding
  • BI tools integrations
  • Quality of support
  • Reporting & analytics
  • Survey builder
  • And more

Survicate Free Trial

Price: free

Get all the Business plan features on a 10-day free trial with website, in-product, email and link surveys available. Collect up to 25 survey responses and connect your surveys with 30+ marketing, product, and support tools natively.

Business plan

Price: $117 per month

Ideal for businesses that want to collect continuous customer insights. The plan comes with 10 seats and offers 30+ native integrations, multilingual surveys, and advanced attribute targeting, among other features.

Enterprise plan

Price: you need to book a call to obtain a quote

Ideal for companies scaling feedback collection across websites, products, or mobile apps. Comes with all Business plan features + mobile surveys, additional integrations, custom domain and branding, and access to a dedicated success manager.

forms.app

forms.app is a form builder tool that could be a great option for your business. It has an interface that is easy to use and requires no coding knowledge, allowing you to produce forms, surveys, and quizzes simply. Even if you are new to creating these types of documents, the process is straightforward thanks to its user-friendly platform.

One of the best things about forms.app is that it offers many advanced features for free. These features include multiple question types, payment collection, advanced analytics, product baskets, signature collection, and conditional logic. 

Additionally, forms.app provides an AI form generator feature that enables you to create forms and surveys even faster. All you have to do is describe what you want to create, and the AI will do the rest by suggesting options based on your question titles, saving you time and energy.

It also provides over 4000 customizable templates that you can use to create professional-looking forms and surveys. You can share these documents in various ways, such as embedding them into websites, sharing them as a QR code, or publishing them on social media.

forms.app has a free plan that offers almost every advanced feature so that users can take advantage of it. Users can have one of the paid memberships ranging from 25 USD to 99 USD per month.

HubSpot

HubSpot's free online form builder is a powerful tool designed for businesses seeking versatile and intuitive form-building solutions. With its user-friendly interface and robust features, HubSpot's tool empowers users to create and deploy customized forms seamlessly, whether for lead generation, customer feedback, or event registration.

Key features:

  • Intuitive drag-and-drop interface for effortless form creation and customization, catering to users of all technical backgrounds.
  • Access to pre-built form templates tailored for various use cases, streamlining the form-building process and saving valuable time.
  • Seamless integration with HubSpot's CRM and marketing platform, enabling users to capture and manage leads effectively while automating follow-up actions.
  • Advanced form analytics and reporting functionalities, allowing users to track form performance and gain insights into user behavior for informed decision-making.

HubSpot's Free Online Form Builder distinguishes itself with its capabilities to integrate with the broader HubSpot ecosystem, offering users a comprehensive suite of marketing and sales tools to drive business growth. Additionally, its intuitive interface and customizable templates make form creation a breeze, empowering users to create professional-looking forms without any coding expertise.

As part of HubSpot's free tier, the form builder is accessible to businesses of all sizes at no additional cost. This makes it an attractive option for businesses seeking a cost-effective alternative to Survey Monkey without compromising on functionality or usability. With HubSpot's Free Online Form Builder, businesses can streamline their data collection processes and drive actionable insights to fuel their growth strategies.

Netigate

Netigate is a great tool that lets you collect feedback from both customers and employees. They offer a 30-day free trial.

Netigate makes it possible to send surveys and collect responses via SMS. They have a great knowledge hub with:

  • Blog articles
  • Video tutorials
  • eBooks
  • Case studies
  • And more

Reviews confirm Netigate is easy to use, and their customer service team is very responsive. You can even contact them before you sign up to guide you through the onboarding process.

On the downside, even their highest subscription plan only offers 20 seats. It can be troublesome to set up an account, as you have to be contacted by phone. You won’t be able to set up an account as an individual.

Pricing is based on needs, so you have to get an individual quote.

Alchemer 

Alchemer, previously SurveyGizmo, is a survey platform for enterprises. It may not be the best pick if you are a small to mid-size business.

They offer advanced customization and real-time insight collection. You can use many question types, oftentimes more than their direct competitors.

They support multiple survey types, which makes collecting diverse customer data easy. You can customize branding and set up skip logic and branching as you want. You can create mobile in-app surveys if that is how you communicate with your users.

There is a reporting and analysis dashboard for easy data perusal, and it is all gathered in one place. You can integrate Alchemer with tools like Salesforce and Webhooks.

There are pre-designed survey templates to save you time when starting your campaign.

Compared with SurveyMonkey, surveys are easier to set up, including features like multilingual questions and multimedia within the forms. The tool has an intuitive CMS.

You can download result reports in multiple formats.

On the other hand, reviewers complain about confusing sub-menus and the fact that pricing is based on the number of responses. Subscription plans are also seat-based, so if you want many of your team members to access surveys and results, it may not be the best choice.

QuestionPro

QuestionPro is praised for its wide range of applications. Most notably, customers use QuestionPro to track and manage:

  • Customer experience
  • The pulse of the customers
  • Employee management

The tool offers ready-made survey templates with customizable design themes. Popular integrations with tools like Salesforce and Webhooks are available. QuestionPro is also known for its multilingual options.

In the survey editor, you can alter logic and piping. For your results, you can use advanced filtering and segmentation. Set up email reminders and scheduling to smooth out your data collection process. There is a lot of documentation in the form of help articles and FAQ sections to minimize the learning curve of using the tool.

QuestionPro advertises the tool as easy to use, with only 5 minutes needed to launch a survey. The free plan gives you access to basic features, such as 30 question types. You can export data in XLS and CSV.

Paid plans start from $99 per month when billed annually. Access to QuestionPro's Research, CX and Workplace suites is available for an extra fee.

SoGoLytics

SogoLytics editor. Source: SoGoLytics.com

SoGoLytics is a feedback management software with two prominent features: SoGoCX and SoGoEX. The aim of SoGoCX is to boost customer experience, while SoGoEX focuses mostly on boosting customer engagement.

Use SoGoLytics to create custom surveys, polls, and quizzes for your customers. As with the competitors described above, you can use survey templates and integrate them with tools like  Salesforce, Zapier, and Google Analytics.

The survey editor works on a drag-and-drop basis, making the learning curve practically non-existent. You can also get response alerts to stay on top of your real-time feedback.

You can automate your feedback collection with their API. Add branching and skip logic to optimize the results you get. In terms of analysis, there are data visualizations that you can use in meetings and presentations.

But the solution isn’t perfect. The basic version has limited features, and reviewers complain about server and programming-related issues.

Best SurveyMonkey alternatives for academic research

The SurveyMonkey alternatives from this section are best for academic purchases, i.e., for students, professors, and researchers.

Qualtrics

Qualtrics is an all-in-one survey tool loaded with many functionalities. They offer a lot of question types to help build surveys efficiently. It is a versatile tool that comes with a steep price.

The bank of pre-built templates includes interesting surveys like

  • Vote and rank survey
  • Employee suggestion box
  • Meeting feedback
  • Quick poll
  • And more

Survey creation is a fast process with the drag-and-drop editor. A notable feature is the predictive intelligence tool that will help you obtain actionable insights from the data you collect.

You can gather customer insights from many sources, including

  • Chatbots
  • Websites
  • Mobile apps

The tool will recommend survey designs while you edit your questions. You can integrate the tool with Adobe, Marketo, Salesforce, and more. 

30 types of graphs make data visualization very advanced, including crosstab capabilities. You can export all of this in multiple formats, including popular solutions like CSV and PDF. 

SurveyMonkey is a better choice if you want highly customized surveys. Reviewers also complain about the complexity of adding contract data to directories. Pricing from Qualtrics is available on request.

LimeSurvey

LimeSurvey is an open-source survey tool. This means you can modify the software according to your individual needs. It is free to use with a few features, and the paid plans are much cheaper than SurveyMonkey.

LimeSurvey offers a question library to create accurate surveys quickly. You can host your survey in many ways, including self-hosting. The tool specializes in market research as well as customer satisfaction and employee experience.

It is easy to create white-label surveys and add your own branding. Advanced targeting lets you host surveys on custom URLs. The software supports rich media, branching, and skip logic.

The user interface is very responsive, and reviewers like the navigation. You can analyze results using graphs, bards, and charts.

On the downside, email handling is limited, and it may be difficult to train employees due to the steep learning curve. The tool may also be suboptimal for individual use. 

Paid plans start at $34 per month, making LimeSurvey considerably cheaper than SurveyMonkey.

Smartsurvey

Smartsurvey editor

Customers of both SurveyMonkey and Smartsurvey complain that many essential features are locked behind a paywall or expensive subscription plans. But, if you do decide to invest, you can take advantage of highly advanced question types and logic in your surveys.

The Smartsurvey Enterprise plans include out-of-the-box customer experience questions, dashboards, and complex variable options. You can add multimedia like images and videos to your surveys and translate the questions into many languages.

The free version will not let you filter, or export collected data into formats other than Word and PDF. White-label surveys are only available on the Enterprise plan. The same goes for survey customization.

No credit card is needed for the free plan, but you can only have one named account user. The free version comes with unlimited surveys, but they can only have up to 15 questions, and you can collect up to 100 responses per month.

Paid plans start at £30 per month with unlimited responses on the annual plan or 1000 responses on the monthly plan. There is a rolling subscription, but reviewers claim it is easy to cancel, unlike SurveyMonkey.

SurveySparrow

SurveySparrow survey editor

SurveySparrow is a conversational survey builder. Make visually attractive surveys with video snippets as survey backgrounds, which can be muted or set up to play on loop.

The tool offers many analysis options, with better reviews than that of SurveyMonkey. Advanced filtering options make it easy to sort responses, which you can view on graphs and charts in an intuitive UI. 

SurveySparrow offers a 14-day free trial. To get information on paid plans, you need to contact the sales team.

Best SurveyMonkey alternatives for personal use

If you are looking for free SurveyMonkey alternatives or competitors that are much more affordable, consider the following four.

Google Forms

Google Forms Survey builder

Google Forms is a part of Google Suite - it is free and comes with native integrations to Sheets, Drive, and more. You can share forms and surveys online via links.

This tool records responses in real time and supports collaboration between team members to analyze feedback results. The smart validation feature ensures accurate formatting in emails and other distribution methods.

Google Forms is the best and most popular free SurveyMonkey alternative. It supports branching and skip logic, and works on many devices like tablets, smartphones, and desktops. 

All edits you make to surveys are saved automatically in the Cloud.

On the downside, Google Forms may look less professional than SurveyMonkey, the distribution methods are limited, and there are no on-site, in-app pop-up capabilities.

Typeform

Typeform is great for personal use as it specializes in visually-pleasing forms like quizzes. This form experience, however, is not the best pick if you want to collect extensive or complex data.

You and your respondents can use keyboard shortcuts to get through the forms faster. You can add images and videos, and the forms will be compatible with all browsers. If you want to quiz your friends on fun topics - Typeform is a great solution.

Typeform offers on-site and in-app surveys. There are pre-designed survey templates that are hard to customize. There is also no static view, all questions are displayed one by one.

You can integrate Typeform with popular tools like Canva, Trello, and HubSpot.

However, there is a rigid payment structure and a security issue - all forms show up on the Typeform website, making them available to spam and bots. Choose a Typeform alternative if you want to collect many responses or payment data.

SurveyPlanet

SurveyPlanet question library

SurveyPlanet is a free SurveyMonkey alternative. You can make unlimited surveys with unlimited questions and collect unlimited responses. It’s a great solution for basic surveys. There is also a pro plan with advanced functionalities.

The focus here is on sharing free surveys quickly. The design is responsive, and the results review is easy and intuitive, albeit limited when it comes to filtering and sorting.

If you are a new business interested in product research in the ideation phase, you can take advantage of responses from a pre-screened pool of qualified participants SurveyPlanet offers.

The free version comes with a robust set of features to get you started with your survey and includes unlimited surveys, survey questions and responses.

Pro plans start at $20 per month or $180 per year. An Enterprise plan is $350 per year, making SurveyPlanet an affordable solution.

Survio

When you first start creating a survey with Survio, you’ll get to peruse their template library. As you can see above, there are many categories and options to choose from. Each template comes with a theme for a professional look.

Survio offers integrations through Zapier, meaning you can connect it to thousands of tools. This survey software is particularly recommended for HR specialists. They advertise how easy it is to:

  • Screen potential candidates
  • Analyze employee feedback
  • Assess employee performance
  • Carry out exit surveys

all within the Survio software.

When it comes to Survio’s limitations, data analysis is very limited on the free version of the tool. If you don’t purchase a paid plan, you can only collect 100 responses.

SurveyLegend

SurveyLegend survey builder

SurveyLegend has one of the most intuitive survey builders out there. You simply pick the type of question you want to include on the left and drag it onto your survey preview on the right. You can build an entire survey, even a long one, in a matter of minutes.

On the downside, you may hit a paywall when adding more complex options. You will, however, be able to add images to questions and take advantage of live analytics. It’s easy to duplicate surveys, but this is only available on paid plans.

SurveyLegend is great if you want to share your forms via email or SMS, as well as social media channels like Facebook, Twitter, or blogs.

The free version allows three surveys with up to six pictures, but you won’t be able to export data. You can use one conditional logic element. The surveys will have ads and include watermarks.

Paid plans start at $15 with up to 20 surveys and 30 pictures. You can export up to 1000 responses per survey and use 10 conditional logic elements. The surveys will still be watermarked on the lower-tier plans.

Launch your survey with Survicate

The 14 survey tools described above are the most popular SurveyMonkey alternatives. They all have their pros and cons. I hope this breakdown has made it easier for you to reach a decision on which piece of software will meet your needs first.

And if not, make sure you play around with free versions and trials of these tools. With Survicate, you get access to all Business plan features on the 10-day free trial, so there's no excuse not to try it out! Happy feedback collecting!