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Google Forms is a popular way to create surveys, quizzes, and polls. People worldwide love it for its ease of use and its free use.

However, it’s not the only way.

What if you need forms that are a little more specialized than the standard Google Forms? Is it possible to capture customer feedback through them? The truth is, this product is quite limited in its use. 

Let’s see the best six Google Forms alternatives worth paying attention to.

However, before we get to the point, let's take a quick look at why Google Forms may NOT be enough to capture customer feedback thoroughly. 

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Google Forms in a nutshell 🥜

At its heart, Google Forms is a simple way to create and manage online forms. It’s a casual survey builder that is easy to use. And it's free – which certainly makes it more competitive. 

Why do so many users choose it? Due to their familiarity with other Google products and the clear and simple Google interface. The other thing is that they trust Google and know they won't launch anything untested.

Google Forms

The tool provides customization to some (rather limited) extent, and users can add an endless number of questions to their form (which is a huge advantage).

What’s more, there is also the possibility to add images and videos to their forms by the link – and it works pretty smoothly. 

You might think – okay, but its huge plus is that the survey results land directly into Google Sheets. That’s true, but it’s not its unique selling proposition. Most survey builders are successfully integrated with Google Sheets.

So, what makes Google Forms less than ideal?

Even though at first glance, Google Forms provide quite extensive types of questions, such as multiple choice or drop-down lists – it will still not be enough when it comes to gathering customer feedback.

Each week, your customer is probably required to complete many surveys and provide feedback in different places. To catch their attention, you must stand out from the crowd. That is not something you can accomplish with Google products.

Other shortcomings of Google Forms include

  • Their forms are limited in design. No outstanding animations or form templates are provided.
  • There is no bank of questions available for creating quick and efficient business surveys. 
  • You cannot embed your survey into an email so that users can complete it without leaving their inbox.

This leads to the conclusion that Google Forms is not designed for the big things. We think they’re more suitable for individual users who, for example, need to conduct quick research during their studies. If you use this tool for business purposes, you might quickly run into a glass ceiling.

Now you know why our list of Google Forms alternatives may be more useful than you thought ⬇️



With Survicate, you can create and distribute forms, analyze the results and keep track of them. In one place. 

It’s a handy survey creator that lets you choose from many well-designed templates or create your design from scratch. You decide. The setup is super easy. And, even if it's your first time using survey builder, it will be a breeze. 

To provide an even more fulfilled experience, Survicate offers a great set of 1-click integrations.

Thanks to them, you can, for example, tag the right team member to act on customer feedback via Microsoft Teams, reach customers via Intercom, or create email survey campaigns with Mailchimp.

There's a lot more to come. Survicate's features are constantly updated and maintained. This ensures that its users receive ongoing high-level experiences. A must-try among survey builders.

P.S. Yes, your Survicate survey results are exportable to Google Sheets.

Beats Google Forms with

  • Expert-designed templates
  • Dynamic animations
  • Skip logic and branching to create custom paths
  • Surveys easy to embed in email, web, and mobile apps
  • Many powerful integrations with Mailchimp, HubSpot, Zendesk, and more
  • Web surveys triggered by particular user behavior
  • Automated reports
  • Partial submissions to record all survey responses
  • Email notifications and Slack alerts are available


Survicate plans differ depending on the number of active surveys and distribution channels. Integrations and users are unlimited in all plans.

The pricing ranges from $89/mo to $269/mo. A customizable plan tailored to the business is also available (its price starts at $299/mo). Demo upon request is provided.

Choosing an annual plan will save you 10% on the monthly cost. 

Free plan

✅Yes, Survicate provides a free plan. All survey features and an unlimited number of responses are included. Check more here.



WPForms was designed to be user-friendly for beginners and non-techies. As a result, anyone can handle the interface easily and intuitively. 

Its benefits also include integrating with PayPal and Square payment forms. However, this feature is only available in higher-priced plans. With its drag-and-drop builder, you can select your form template, add your fields, and embed your form on your WordPress site. 

It may be all fun and games when you are running a WordPress site, but it may not be your best option in other scenarios.

Also, the form design seems to be quite outdated, so don't expect too many visually appealing possibilities. The thing that it’s also worth noting is the fact that it doesn’t provide a cohesive user experience.

Bugs exist, including difficulties translating forms effectively. As an example, if your respondent misses some required field on your Chinese form, they will still receive an error message in English. Well, that's not quite how it should be.

Beats Google Forms with

  • Smart phone field
  • Payment forms
  • Drag-and-drop form builder
  • Smooth work with WordPress


The cheapest plan costs $99 per year. There are also three other plans available – for $199, $399, and $599. WPForms does not offer a free trial, but they will refund 100% of the purchase price within 14 days if you’re not happy.

Free plan

✅Yes, if you’re using the WPForms Lite plugin that provides a limited number of features.

Microsoft Forms

Microsoft Forms

Microsoft Forms is a web-based app available on all browsers and platforms as part of the Microsoft 365 suite. The program is used in both business and educational settings and for personal use.

The Microsoft interface is modern, and it also provides appealing dynamic themes. Its main features include skipping logic and branching, which are more advanced than those offered by Google Forms.

While Microsoft forms are clutter-free, new users may find them confusing. However, it’s also worth noting that Microsoft Forms doesn’t provide separate and multiple sections while answering, which can severely limit your options.

Overall, it’s a good Google Forms alternative but not a great one, as it works best only if you’re on Microsoft 365. 

Beats Google Forms with

  • Branching logic feature
  • Rating question types
  • Attractive and dynamic themes
  • Better for businesses using Microsoft 365
  • Real-time forms during Microsoft Teams meetings 


You can play around with Microsoft Forms for free, but you can’t send or share any form until you upgrade your account with paid Microsoft 365 Personal, Microsoft 365 Education, or Microsoft 365 Business accounts.

Free plan

⛔️ No, Microsoft Forms doesn’t provide a free plan.

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With Jotform, you can create powerful surveys that are certainly a good alternative to Google Forms. Its advanced design features make it one of the leading online form builders.

The tool is easy to set up, even for beginners. Initially, it seems like a simple solution that would not provide much, but that's not the case.

This tool will find many integrations, question types, and templates. It can't be that beautiful, though. From time to time, forms' UX suffers from problems, and customers might have some difficulty filling them out.

What’s more, Jotform lacks widgets and embedded surveys and is quite expensive compared to its features (all packages have some limitations, even the paid ones).

Beats Google Forms with

  • Many templates available
  • Dynamic animations
  • An easy-to-use survey builder that lets you drag and drop elements
  • Paying directly from the forms


The price range of Jotform's paid plans ranges from $39 to $129 per month, depending on the number of forms and monthly submissions. The Enterprise plan is also available, a multi-user platform with user management aimed at teams.

Free plan

✅Yes, Jotform provides a free plan, including 5 forms and 100 monthly submissions.



ClickUp offers all kinds of productivity features. In many ways—from task management to tracking targets—it is designed primarily to streamline collaboration and make team members' work easier. 

That’s why creating forms is just one of many features available on ClickUp. As a result,  updates don't happen too frequently and might not be among the company’s main priorities.

Yet, due to its extensive features, it deserves to be mentioned as an alternative to Google Forms. The ClickUp dashboard is intuitive to use, and even the most complex forms can be created easily. 

It provides custom fields such as checkbox, rating, dropdown, phone, date, and location. In addition, the user can customize the thank-you message that appears after the customer submits the form.

However, the number of features available can be overwhelming, and setting up the tool can be challenging. The navigation can sometimes be tricky, as not all features are placed intuitively. Mastering it takes a little digging.

Overall, it’s a great addition to ClickUp if you already use it for project management. However, it's far too complex if you’re using it for forms only.

Beats Google Forms with

  • Drag-and-drop builder
  • Embedding with HTML
  • Customizing branding
  • Customizable thank-you message
  • Adding reCAPTCHA to form to prevent fraud


There are three main paid plans available – Unlimited ($9/mo), Business ($19/mo), and Business Plus ($29/mo). Among the offerings is also the tailored Enterprise plan, which is suitable for large teams.

Free plan

✅Yes, ClickUp provides a free plan.

HubSpot Forms


HubSpot Forms are one of the features available on Marketing Hub™. HubSpot describes this tool as an easy-to-use form builder that helps create conversion-ready forms. Could we confirm that?

It is definitely worth paying more attention to HubSpot's solution. Many of its features set it apart from Google Forms, including pop-ups and embedded forms, as well as automated follow-up emails after completing the form.

There is no need for data migration or background work, so the implementation time is short. It also works nicely if you want to create lead nurturing campaigns to convert visitors into qualified leads. 

Despite this, HubSpot forms seem obsolete and don't look as appealing as they should.

As such, if you are looking for an engaging design of forms, you will not find much here.

This is a nice addition to your tool set if you’re already using Hubspot. However, it’s not worth getting the entire Hubspot stack for forms alone.

Beats Google Forms with

  • Dependent and smart fields
  • Pop-up and embedded forms
  • Custom targeting
  • Custom email validation


The price of the lowest Starter plan begins at $50/mo. The professional plan starts at $890/mo. The Enterprise plan for more than 10,000 marketing contacts costs $3,600/mo. 

Free plan

✅Yes, HubSpot provides a free plan – custom styling, smart fields, and custom targeting are NOT included.

Google Forms? Next, please

Google Forms is undoubtedly one of the most popular solutions for conducting basic research. However, they aren't the best choice, and they fall short among the others.

A thorough, efficient collection of customer feedback, as well as a high conversion rate – all of these, are your priorities? Then, bet on tools that will help you achieve these goals.

Is a free tool what you're looking for? Build professional-looking surveys using Survicate. It’s the survey creator that lets you collect continuous customer feedback with ease.

🔝Don't miss out on customer feedback, and sign up today for your free trial. Also, you can foster your decision making by checking our newest ranking of best website satisfaction tools.

Join us on June 15th for a live webinar with HubSpot expert Bart Kowalczyk.