11 Questions 3 minutes to complete

Brand Name Testing Survey Template

Make sure your new brand name is killing it!


Find out if clients love or hate your new name

Make sure you’re sending the right message

Distribute your brand name testing survey through your favorite marketing & communication tools

What is brand name testing?

The top brands in today’s world all have something in common. They’re all instantly recognizable. Think about it – the golden arches, the white apple, the green, and white siren, and more – are all likely burned into your brain.

They represent their respective brands (McDonald’s, Apple, and Starbucks) and truly appeal to your sense of familiarity because no matter where you are in the world you know exactly what company you’re looking at. 

This is branding at its best, and it’s one of the best examples of why it’s important to be great at branding in today’s world. Having a brand that’s recognizable, cohesive, and that resonates with your audience is essential.

For example, goofy branding which appeals to teenagers will not necessarily resonate with a beauty brand that targets consumers who are 50+ years old.

So, how do you make sure you’ve hit the jackpot with your newest branding? And what can be changed with your current branding to make your more recognizable, relatable, and friendly to your audience? This is where your brand name testing comes in. Keep reading to learn all about the easy-to-implement branding survey. 

A branding survey tests your branding from all angles, including appeal, appropriateness, trustworthiness, innovativeness, and several other categories. Through feedback from your users, you’ll be able to learn about where your company is the weakest in your branding and fix it using that feedback.

How can I make the most of my branding survey?

Branding surveys don’t have to be complicated. In fact, the shorter and simpler they are the more likely you are to get a diverse range of responses from your users. If you want to see a sample of a brand name testing template structure, there’s one below under that heading. That said, even if the survey itself is simple, you still want to maximize the information you get out of them so you can use them to improve. 

Adding follow-up questions is a great way to get the most information you possibly can. You can set follow-up questions to each of the aspects tested in the survey, so if someone evaluates your brand poorly in any of the characteristics (refer to the template) you’ll be able to ask why that is and how you can improve.

It’s amazing how many customers are responding to our surveys. For every dollar we spend on a Survicate subscription, we generate about $25 in additional revenue.

— Michael / Head of Marketing at Looka

The best way to analyze your results from brand name testing surveys

Once you’ve sent out the survey for brand name testing, you’ll need to analyze your results. Our survey data analysis panel will provide a visualization of your results, so it will instantly become clear which of the characteristics tested in the survey were evaluated poorly. Brand name testing is especially useful to your marketing and design departments who will then be armed with invaluable insights, allowing them to create new branding and a direction for your company’s marketing based off of real constructive criticism and feedback. 

How does the brand name testing template look like

As you’ve read through the information above, you may be wondering what exactly a branding survey looks like. Here’s what you’ll test your new branding against:

How important is brand name testing survey

Brand name testing is crucial to ensuring that you’re doing everything on your end to promote a positive image to your clients. Never forget that they’re the best ones to tell you how you’re perceived from the outside and whether they enjoy what you represent and present. Making yourself recognizable, cohesive, and a brand that resonates with your audience is your number one goal, so implement brand name testing that works and never stop improving!


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