Pricing survey template

Question 1

What is a pricing survey?

Answer

A pricing survey helps you determine how your audience values your product and how much they’re ready to pay for it.

It’s useful both for a new product that hasn’t gotten its pricing down yet, and already established products that want to introduce a pricing change.

A survey will let you eliminate the guesswork from the pricing decision process. Combined with calculations and competitor research, it will let you set up an optimal pricing range. It will also get you insights into your most valuable features and how your value stacks up against your competitors.

Question 2

Why do you need a pricing survey?

Answer

Whether you’re on the business end of a company or you’re a consumer selecting a product or service, the money is at the core of what helps you make decisions.

Not only does pricing impact whether your customers are happy at the end of the day, but it also remains one of the most crucial factors in whether they remain your customers at all.

To settle on the right pricing of your product, you need two consider two things:

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Budget: How much are your customers willing to pay?

Companies and individuals usually set a budget they’re willing to spend on a product.

Even the best product with the most convincing brand and messaging won’t move the needle if your pricing exceeds this budget.

A pricing survey will let you discover how well your product fits within most of your clients’ budgets.

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Value: How well does the pricing correspond with the perceived value of your product?

In markets with fierce competition, it’s crucial to maintain the right price-to-value ratio.

Simply speaking, the pricing needs to reflect the product’s value accurately. You cannot charge so much that your audience won’t be able to justify the purchase. But if you undercharge, the perceived value of your product might drop. You don’t want your prospect to be thinking that your product is too cheap to be any good.

How much are you charging for a product or service with the same features your competitors offer? Which of your features are unique and make you stand out? Are they enough to justify steeper prices? Is your competition offering special deals or packages that you’re not offering?

These are all questions your customer will ask themselves before purchasing your product. A pricing survey will let you find the answers to them.

Finding out how you fit your customers’ budget and how your customers perceive your price-to-value ratio will help you determine if your pricing is optimal and if your customers would stick with you even if you change the price.

Question 3

What are the pricing survey questions?

Answer

The right pricing survey questions should let you get to the bottom of why your pricing is or isn’t working for you – and how much your business would suffer if you changed it.

Here are a few ideas for pricing survey questions:

How would you rate the value for money of our product/your pricing plan?
What’s the maximum price you would pay for the product/your pricing plan?
How would you rate the value for money of our product/your pricing plan?
Would an increase in prices make you switch to your competitors?
How does our pricing compare to other products in this category?
Is there anything stopping you from purchasing our product?

Question 4

How do you run a pricing survey with Survicate?

Answer

With Survicate, you can launch a ready survey in just a few minutes. And that’s a promise. According to G2, we’re the fastest-to-implement tool in our category.

Start with clicking the “Send this survey” button above and set up your free account (no credit card required). You’ll be able to start with a ready-to-go survey template, or you can create your own survey from scratch.

Before creating a survey, you need to choose the distribution channel best suited to your needs: email, website, web app, or mobile app.

If you want to run an email survey campaign, you can do it by sending a sharable link to your survey. Or you can embed the first survey question into your email by pasting a pre-generated line of code into the HTML editor of your email software.

To run a website survey on a specific page or web app survey that collects opinions on a particular feature, you’ll have to add the Survicate tracking code to your site (automatically via Google Tag Manager, Segment, or WordPress plugin, or by copying and pasting).

And if you want to launch a mobile app survey, you can do it easily with Survicate’s mobile SDK.

After you pick the distribution channel, it’s time to set the survey up. Customize the product survey questions and design in our intuitive survey builder to make them fit your brand and tone of voice.

If you want, you can integrate Survicate with third-party tools – such as email software for easier email distribution or an analytics tool to connect with multiple data sources.

Once your survey is up and running and you get your first replies, you can access them from your analytics dashboard. You’ll be able to see the response breakdown, see the answers to open-ended questions and analyze recurring trends, and export the data.

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But the best way to see how Survicate works is to try it out yourself. Sign up now!

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Pricing survey template

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All native integrations are
1-click and code-free

We’re here to support you
along the way

Pricing survey template

What is a pricing survey?

Why do you need a pricing survey?

What are the pricing survey questions?

How do you run a pricing survey with Survicate?

Large section heading

All native integrations are1-click and code-free

We’re here to support youalong the way

We’re also there

All native integrations are
1-click and code-free

We’re here to support you
along the way