Net Promoter Score (NPS®)
Calculator

Net Promoter Score® (NPS) is a popular customer experience metric. It measures customer loyalty and the sentiment towards your brand based on the answers to one NPS question: “How likely are you to recommend our company to your friends and colleagues?”
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To measure NPS, you need to run a survey. Its respondents must pick a score between 0 (not at all likely) and 10 (very likely)—and usually answer an open-ended follow-up NPS question that asks them to explain their choice.

To calculate NPS, you need to subtract the percentage of your Detractors from the percentage of your Promoters.

Promoters are respondents who chose the scores of 9 to 10. They’re your most loyal, happy customers who are most likely to recommend you to their peers.
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Detractors are respondents who chose the scores of 0 to 6. They’re the unsatisfied customers who are likely to switch to your competition and give you negative reviews.
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The respondents who chose the scores of 7 to 8 are Passives. This group isn’t involved in the Net Promoter Score calculation.
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Net Promoter Scores range from -100 to a 100. 
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The online NPS calculator above will perform this calculation for you – all you need to do is feed it with your NPS results.
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And when you run NPS surveys with Survicate, you’ll get an automatic Net Promoter Score calculation and response breakdown.

There is no universal “good” Net Promoter Score.

Generally, any score above 0 is positive. It means that you have more loyal than disloyal customers.

But NPS averages might vary depending on the company’s industry, size, and lifecycle. This is why it’s best to benchmark your score against your competitors or industry standards.

In Survicate's 2023 NPS benchmark report, you'll find the average Net Promoter Score of companies from 11 different industries. Discover how you stack up against your competition!

Or just set up your own benchmarks and constantly work towards improving your Net Promoter Score. Benchmarking your NPS will help you monitor the state of your customer satisfaction program. You’ll discover which of your changes and strategies impact customer loyalty. And saying “goodbye” to guesswork will put you one step ahead of the competition.
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Further reading: What is a Good Net Promoter Score (And Why It Matters Less Than You Think)

With Survicate, you’ll build and distribute your NPS survey in minutes.

Once you set up your account, use a free NPS template, or use our AI-powered survey builder. No matter which option you choose, you can customize your survey to fit your brand.

Then, distribute your survey via email, website, web app, or mobile app—all of that with zero coding and just a few clicks. Set up an event or identity targeting if you want, and just wait for your responses.

In your account panel, you’ll find a survey report with your NPS score and response breakdown. With easy-to-use analytics and unlimited team collaboration, you’ll quickly act on your feedback.

Oh, and you can also integrate Survicate with your favorite tool to get more data
and set up follow-up campaigns.
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All of that is available in a free account with no time limit.
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But the best way to see how Survicate NPS software works is to try it out yourself.

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Set up your free account now!

So, you’ve just calculated your Net Promoter Score. What now?

Finding out your Net Promoter Score and gathering actionable feedback is just the beginning. It’s time to get the insights you gathered to drive your customer experience program home.

Here are a few tips on how to reap all the benefits of running NPS surveys.

• Close the feedback loop. React to responses to the NPS questions. Turn the promoters into your biggest fans, and work with detractors to change their minds! Survicate will track the answers and send notifications—so you can react in real-time.
• Identify the strengths and weaknesses in your customer journey. Responses to open-ended questions will help you find your biggest growth drivers… and your worst qualities. Is there a product feature your Promoters praise? Invest in it. Do your Detractors complain about your customer service? Make sure your fix it. Et cetera!
• Measure NPS frequently and regularly. Don’t make your NPS campaign a one-time thing. Consistency is the only way to make sure you stay on top of customer satisfaction and your internal benchmarks are reliable.
• Find your benchmarks and track progress. Track how your NPS score changes to monitor the state of your customer experience and predict your growth. Comparing responses over time will help you see if bringing customer feedback to life brings the desired results. With Survicate reports, you’ll get all the NPS data you need to act.
• Get more customer experience insights. Run CSAT (Customer Satisfaction) and
  CES (Customer Effort Score) surveys and compare the results.

With Survicate, you’ll elevate your customer experience program with just a few clicks. Set up your free account now!