Using Survicate's survey templates is pretty straightforward.
In the case of the brand awareness survey template, the process is even more hassle-free. You reach out to a broader audience, not your user base, so you skip connecting the platform with your CRM or marketing automation tool.
1. Get started.
To start, click the "Send this survey for free" button above and sign up for the platform. You're signing up for a free account. No strings are attached.
Once you're in the tool, play around with the template - edit it and customize it according to your needs by adding or deleting questions and changing microcopy.
Survicate enables you to change the survey backgrounds and colors or to add a logo. These are great functionalities that let you align the surveys with your brand and enhance it.
⚠️ When sending a brand awareness survey, you don’t want to use these branding features, though. To get reliable results, avoid associations with your brand. The brand awareness survey should have a neutral look.
Once you're happy with the survey questions, configure the survey by setting the response limits and run time.
4. Add integrations.
Next, decide if you want the survey responses to flow into the communication tool your team uses. Survicate integrates with Slack and Microsoft Teams. If you wish to access the survey results from the level of these tools (which is handy), enable the integration in the feedback collection tool.
Otherwise, skip the "connect" stage in the tool and move on to "share."
5. Distribute the survey.
Copy the survey link, distribute the survey on social media, and collect the responses.
Survicate gives you real-time access to survey responses. On top of having them delivered to your inbox, you can see the content ratings in the tool panel while the campaign is running.
It's a good idea to start monitoring the survey performance early on after the campaign launch. Keeping an eye on the statistics will help you react quickly if any tweaks are needed to improve the survey response rates.
6. Analyze the survey results.
Finally, analyze your brand awareness survey responses and develop marketing strategies based on the results.
Survicate is a hassle-free tool that gives marketers insights to tangibly boost marketing ROI. On top of helping you measure brand awareness, it lets you improve content marketing strategies, website conversions rates, and more.
Sign up today and improve your marketing results.