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According to the Zendesk CX report, 66% of consumers say they expect to engage with someone immediately when contacting a company.

This means that making customers feel that they matter and taking each query seriously should be a priority for any successful business.

Customer engagement tools are the secret weapon to help you stay on top of engagement and retention. 

Read on to discover the best tools and the ways your business can benefit from them. 

What are customer engagement tools?

Customer engagement tools are automated solutions designed to help you build and nurture relationships with their customers. 

They allow you to engage your customers across their entire journey in a more effective and interactive way. And they’re designed to help you keep track of every customer touchpoint, from the first interaction to the post-purchase experience.

There are a few tools that fall under the customer engagement category: 

  • Survey tools for collecting detailed feedback
  • Email marketing tools for creating automated and timely messages
  • Tools that allow you to respond to inquiries quickly
  • Chatbots to give customers a sense of prompt help

Whatever type of business you run, these tools can help you build a deeper relationship with your customers.

How can customer engagement tools improve your engagement rate?

But how can customer engagement tools truly benefit you?

➡️ Customer engagement tools give you the power to interact with your customers in real time, allowing you to provide personalized service and develop relationships.  

➡️ With customer engagement tools, you can create automated messages, respond to inquiries quickly, and collect detailed feedback from customers. 

➡️ You can maximize customer retention, strengthen customer relationships, and foster a vibrant community around your brand.

#1 Survicate

Survicate is an online survey platform designed for companies that value a continuous feedback culture and deep engagement with their customers. 

It helps you to craft surveys that are tailored to demographic grups and types of consumer behavior to get accurate feedback. The dashboard is extremely easy to understand and navigate, leaving a wealth of valuable data at your fingertips. It's the best of both worlds: an eye-catching interface combined with quality insights.

Survicate also provides extensive customization options, from survey branding to a ‘Thank you’ message at the end of the survey. 

Survicate’s clients rave about how helpful the tool has been in gaining useful information about their customer base, giving them greater opportunities for growth and customer retention. 

Why don’t you join the ranks of satisfied clients and reap the rewards that come with a deeper understanding of your customers' needs? 

➡️ See all Survicate survey templates 

Feature close-up 🔭

  • NPS, CSAT, CES and 12 more question types
  • Various advanced native integrations with popular tools, such as Slack, HubSpot, Mailchimp, and many more
  • Unlimited questions and surveys
  • Email, link, website, in-product, and mobile surveys
  • Extensive customization options and branding removal
  • Auto-identification of respondents to follow up with customers individually
  • Answer and attributes piping 
  • Advanced targeting, including behavior-based triggering

The price 💸

Discover the true potential of customer feedback with Survicate. Sign up for a free account and access essential features during our 10-day trial. And don't forget to check our pricing to see your subscription options.

#2 SessionCam (Glassbox)

Offered through its mother company Glassbox, SessionCam is a tool that gives you unique insights into your website and how customers interact with it. 

Customer engagement tools - Glassbox
Find out what customers do on your website with Glassbox

With the addition of heat-mapping, session replay, conversion funnels, and form analytics capabilities all in one place, you can supercharge your website’s UX and UI. 

This solution saves you time and helps you find the root cause of errors and struggles effortlessly. It’s definitely worth checking out if you want to make your digital analytics more actionable and find new spots to engage your customers every step of the way.

Feature close-up 🔭

  • Recording sessions directly from Google Analytics
  • Viewing real customer interactions with your website to visualize customer behavior
  • Insights into how customers navigate your site
  • Google Chrome plugin

The price 💸

Glassbox offers two plans, but the prices are not available online. Demos and a free trial are available upon request. 

#3 MailChimp

Keeping your users engaged is one of the most important reasons to use MailChimp. As an email marketing platform, it simplifies the process of staying connected to your customers and helps build longer-term relationships with them.

Customer engagement tools - Mailchimp
Grow your subscriber list and engage your audience with Mailchimp

You can interact with customers more easily, create interesting campaigns and newsletters, and get detailed analytics on response rates, all while having fun as you create emails tailored to your needs.

Feature close-up 🔭

  • Analytics based on artificial intelligence to gain insights into campaign performance
  • Drag and drop email templates
  • Ability to manage subscribers and unsubscribers
  • Tracking email views, click-through rates, and view success
  • Custom reports

The price 💸

MailChimp is free for up to 2,500 email sends per month. There are ready-made paid plans as well, starting at $13 per month and going up to $1,510 per month. If your subscriber base exceeds 250,000 contacts, you must reach out to the company for individual pricing.

#4 Smartsupp

Smartsupp is a powerful solution to help you connect with your customers, incorporating live chats, chatbots, and video into one easy-to-use platform.

Customer engagement tools - Smartsupp
Talk to your customers through a chatbot or with live what in Smartsupp

Take the hassle out of customer service and tap into new ways to engage your audience. You can build meaningful relationships through two-way conversations and track customer behavior on your site and better understand what drives them to engage with your brand.

Plus, Smartsupp's user-friendly interface makes it super easy to provide feedback, which helps create lasting connections between your business and your customers.

Feature close-up 🔭

  • Managing live chat, FB Messenger, and email conversations from one dashboard
  • Unlimited conversations 
  • Conversation history to revisit old chats
  • Team stats
  • Automatic messages

The price 💸

The Smartsupp live chat is free. For email and FB Messenger management, prices vary between $19.5-$48. There is a 14-day free trial available.

#5 Customer.io

If you're looking for a customer engagement tool to keep your users coming back, Customer.io is an excellent option. It makes it incredibly easy to set up and customize automated emails and SMS sequences tailor-made for user retention and growth. 

Customer engagement tools - Customer.io
Customer.io lets you segment your audiences and send them the kind of content they want to engage with

But that's not all! With awesome segmentation capabilities, dynamic data updates, and real-time triggers, you can make sure your outreach efforts deliver maximum ROI every time.

Feature close-up 🔭

  • Access to real-time behavioral data
  • Workflows, newsletters, and transactional messages triggered by APIs or automated workflows
  • Visual workflow builder
  • Sending emails, push notifications, in-app messages, and SMS

The price 💸

The basic Customer.io plan starts at $150 per month. It gets more expensive if you need higher API and Sending Limits. A demo is available upon request.

#6 Airtable

Airtable is a powerful platform that helps teams work smarter, not harder. It offers the familiarity of spreadsheets and provides unique building blocks to help create tailored interfaces.

Customer engagement tools - Airtable
Airtable lets you manage all your data from one place

By synchronizing and integrating tools in one place, Airtable transforms the way your team works. You can use it to keep all your data together and create one space where every teammate has access to the information they need. Some of the tools you can integrate it with include Salesforce, Slack, Google Drive, Gmail, and Jira Cloud. 

What’s more, Airtable lets your team build its own apps tailored to its needs. 

Feature close-up 🔭

  • Custom interface
  • Real-time collaboration and commenting
  • Ready templates and intuitive design
  • A wide range of integrations and advanced capabilities

The price 💸

Airtable is free for individuals or very small teams that are just getting started with the tool. From 3 sync integrations, prices range from $10 to $20 monthly per seat. To get a quote for an unlimited workspace and extensions, you’ll need to contact Airtable’s sales team. 

#7 Segment

Segment is a Customer Data Platform that helps you get all the data you need about your users’ experience. 

Customer engagement tools - Segment
Segment your audiences and deliver the kind of content that keeps users on your website

With Segment, you can easily track user behavior and understand how to best tailor services for maximum engagement. The platform also enables you to run A/B tests to compare strategies and determine which ones work best for your customers.

Additionally, Segment helps you create an automated, single platform to collect, unify and connect customers’ data to get the full picture of their experience across apps, sales, support, and messaging channels.

Feature close-up 🔭

  • Unlimited data transmissions
  • Setting granular user roles and permissions
  • Orchestrating personalized journeys
  • Transforming and enriching the data

The price 💸

Segment is free for up to 1,000 visitors per month. The team plan starts at $120 per month. 

#8 Helpshift

Helpshift, a consumer-focused digital support platform, can help you unlock a world of possibilities. It enables you to listen to feedback and resolve issues faster.

With Helpshift, native mobile and web support integrations create a seamless customer experience, allowing you to provide personalized support in a flash.

The suite of features includes engaging automated messages, proactive support, and integrated feedback on conversations, all helping to ensure every customer interaction is memorable and beneficial.

Plus, with great analytics insights included in the dashboard, you can measure the success rate of each campaign and make sure you’re optimizing engagement across your entire customer journey. 

Feature close-up 🔭

  • Reporting of mobile bugs and crashes
  • In-app real-time feedback 
  • Automated responses
  • Ticket response
  • Business analytics tools

The price 💸

Helpshift allows 250 feedback submissions per month for free. More complex solutions start at $150 per month. Pricing for more advanced plans is available upon request. You can test out the tool for 30 days without committing. 

#9 Woopra

Woopra changes the way companies engage with and understand their customers, increasing customer loyalty.

Customer engagement tools - Woopra
Unearth deep customer behavior insights with Woopra

With its comprehensive Customer Journey Analytics solution, Woopra provides detailed insight into every phase of the customer journey, enabling you to optimize and grow your business.

By using automated personalization tools combined with powerful data, Woopra lets your team collaborate and act on data in real time, making every customer experience unique.

Feature close-up 🔭

  • A comprehensive cohort analysis
  • Trending reports
  • Identifying obstacles and opportunities at every touchpoint with journey reports
  • One-click 50+ integrations

The price 💸

Woopra's most popular plan is $999 per month. However, the tool is free for up to 500K actions per month.

Boost your customer engagement today 

Customer engagement tools are one of the best investments you can make for your business.

They can help you reach a wider audience, increase brand loyalty, and grow your business. Ultimately, having the right tool at the ready can make a huge difference in your ability to maintain relationships with your customers and build new ones effectively. 

The benefits are plain and clear. Now, it's time to recognize that gaining an edge in the market requires taking advantage of what customer engagement technology has to offer, so start assessing your options today.

🚀 Also, you can foster your decision by making checking our newst ranking of best customer satisfaction tools and/or best website satisfaction tools.