According to the Zendesk CX report, 66% of consumers say they expect to engage with someone immediately when contacting a company.
This means that making customers feel that they matter and taking each query seriously should be a priority for any successful business.
Customer engagement tools are the secret weapon to help you stay on top of engagement and retention.
Read on to discover the best tools and the ways your business can benefit from them.
Customer engagement tools are automated solutions designed to help you build and nurture relationships with their customers.
They allow you to engage your customers across their entire journey in a more effective and interactive way. And they’re designed to help you keep track of every customer touchpoint, from the first interaction to the post-purchase experience.
There are a few tools that fall under the customer engagement category:
Whatever type of business you run, these tools can help you build a deeper relationship with your customers.
But how can customer engagement tools truly benefit you?
➡️ Customer engagement tools give you the power to interact with your customers in real time, allowing you to provide personalized service and develop relationships.
➡️ With customer engagement tools, you can create automated messages, respond to inquiries quickly, and collect detailed feedback from customers.
➡️ You can maximize customer retention, strengthen customer relationships, and foster a vibrant community around your brand.
Survicate is an online survey platform designed for companies that value a continuous feedback culture and deep engagement with their customers.
It helps you to craft surveys that are tailored to demographic grups and types of consumer behavior to get accurate feedback. The dashboard is extremely easy to understand and navigate, leaving a wealth of valuable data at your fingertips. It's the best of both worlds: an eye-catching interface combined with quality insights.
Survicate also provides extensive customization options, from survey branding to a ‘Thank you’ message at the end of the survey.
Survicate’s clients rave about how helpful the tool has been in gaining useful information about their customer base, giving them greater opportunities for growth and customer retention.
Why don’t you join the ranks of satisfied clients and reap the rewards that come with a deeper understanding of your customers' needs?
➡️ See all Survicate survey templates
Discover the true potential of customer feedback with Survicate. Sign up for a free account and access essential features during our 10-day trial. And don't forget to check our pricing to see your subscription options.
Offered through its mother company Glassbox, SessionCam is a tool that gives you unique insights into your website and how customers interact with it.
With the addition of heat-mapping, session replay, conversion funnels, and form analytics capabilities all in one place, you can supercharge your website’s UX and UI.
This solution saves you time and helps you find the root cause of errors and struggles effortlessly. It’s definitely worth checking out if you want to make your digital analytics more actionable and find new spots to engage your customers every step of the way.
Glassbox offers two plans, but the prices are not available online. Demos and a free trial are available upon request.
Keeping your users engaged is one of the most important reasons to use MailChimp. As an email marketing platform, it simplifies the process of staying connected to your customers and helps build longer-term relationships with them.
You can interact with customers more easily, create interesting campaigns and newsletters, and get detailed analytics on response rates, all while having fun as you create emails tailored to your needs.
MailChimp is free for up to 2,500 email sends per month. There are ready-made paid plans as well, starting at $13 per month and going up to $1,510 per month. If your subscriber base exceeds 250,000 contacts, you must reach out to the company for individual pricing.
Smartsupp is a powerful solution to help you connect with your customers, incorporating live chats, chatbots, and video into one easy-to-use platform.
Take the hassle out of customer service and tap into new ways to engage your audience. You can build meaningful relationships through two-way conversations and track customer behavior on your site and better understand what drives them to engage with your brand.
Plus, Smartsupp's user-friendly interface makes it super easy to provide feedback, which helps create lasting connections between your business and your customers.
The Smartsupp live chat is free. For email and FB Messenger management, prices vary between $19.5-$48. There is a 14-day free trial available.
If you're looking for a customer engagement tool to keep your users coming back, Customer.io is an excellent option. It makes it incredibly easy to set up and customize automated emails and SMS sequences tailor-made for user retention and growth.
But that's not all! With awesome segmentation capabilities, dynamic data updates, and real-time triggers, you can make sure your outreach efforts deliver maximum ROI every time.
The basic Customer.io plan starts at $150 per month. It gets more expensive if you need higher API and Sending Limits. A demo is available upon request.
Airtable is a powerful platform that helps teams work smarter, not harder. It offers the familiarity of spreadsheets and provides unique building blocks to help create tailored interfaces.
By synchronizing and integrating tools in one place, Airtable transforms the way your team works. You can use it to keep all your data together and create one space where every teammate has access to the information they need. Some of the tools you can integrate it with include Salesforce, Slack, Google Drive, Gmail, and Jira Cloud.
What’s more, Airtable lets your team build its own apps tailored to its needs.
Airtable is free for individuals or very small teams that are just getting started with the tool. From 3 sync integrations, prices range from $10 to $20 monthly per seat. To get a quote for an unlimited workspace and extensions, you’ll need to contact Airtable’s sales team.
Segment is a Customer Data Platform that helps you get all the data you need about your users’ experience.
With Segment, you can easily track user behavior and understand how to best tailor services for maximum engagement. The platform also enables you to run A/B tests to compare strategies and determine which ones work best for your customers.
Additionally, Segment helps you create an automated, single platform to collect, unify and connect customers’ data to get the full picture of their experience across apps, sales, support, and messaging channels.
Segment is free for up to 1,000 visitors per month. The team plan starts at $120 per month.
Helpshift, a consumer-focused digital support platform, can help you unlock a world of possibilities. It enables you to listen to feedback and resolve issues faster.
With Helpshift, native mobile and web support integrations create a seamless customer experience, allowing you to provide personalized support in a flash.
The suite of features includes engaging automated messages, proactive support, and integrated feedback on conversations, all helping to ensure every customer interaction is memorable and beneficial.
Plus, with great analytics insights included in the dashboard, you can measure the success rate of each campaign and make sure you’re optimizing engagement across your entire customer journey.
Helpshift allows 250 feedback submissions per month for free. More complex solutions start at $150 per month. Pricing for more advanced plans is available upon request. You can test out the tool for 30 days without committing.
Woopra changes the way companies engage with and understand their customers, increasing customer loyalty.
With its comprehensive Customer Journey Analytics solution, Woopra provides detailed insight into every phase of the customer journey, enabling you to optimize and grow your business.
By using automated personalization tools combined with powerful data, Woopra lets your team collaborate and act on data in real time, making every customer experience unique.
Woopra's most popular plan is $999 per month. However, the tool is free for up to 500K actions per month.
Customer engagement tools are one of the best investments you can make for your business.
They can help you reach a wider audience, increase brand loyalty, and grow your business. Ultimately, having the right tool at the ready can make a huge difference in your ability to maintain relationships with your customers and build new ones effectively.
The benefits are plain and clear. Now, it's time to recognize that gaining an edge in the market requires taking advantage of what customer engagement technology has to offer, so start assessing your options today.
🚀 Also, you can foster your decision by making checking our newst ranking of best customer satisfaction tools and/or best website satisfaction tools.
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